Catchy Ways to Advertise Your Business

Real Estate Agent with Coldwell Banker Lake Oconee Realty and Lake Country

unique advertising ideasCatchy Ways to Advertise Your Business-Lake Oconee, Georgia. This morning the ad of a restauarnt/coffee shop caught my eye as the local weather was being presented while watching The Today Show. As the cold months seem to be setting in for Georgia, Community Grounds of Atlanta has found a unique way of their own to try and "brew up" business. They call it Temperature Pricing and every morning this week they are selling cups of coffee for the lowest temp of the morning. The picture to the right is courtesy of their Facebook page and everyday they announce the number. It certainly caught my attention. I've never seen a coffee shop do anything of the sort and I found it to be quite unique. Almost like a game and who doesn't love a good game!? Yesterday's status said the temp was 23 but since it felt like 9 degrees out a small cup of coffee was $0.09, large for $0.23. Nifty!

I can only imagine how many coffee shops there are in Atlanta. A quick search on Google rendered 1,880,000 hits. Yowza. How many of those hits would you think are for Starbucks? Search of that...1,690,000. Numbers like that can be daunting for any business when put into perspective. I'm impressed by Community Grounds catchy efforts to be creative. Naturally it has me wanting to go there next time I'm in the area and in turn I guess that means they accomplished their goal in this advertising technique.

I've had really good cups of coffee. And then I've had some that were not so good. The bad ones are just as easy to remember as the good ones but not for the same reasons. I'm certainly not going to be running back to...well, I'll keep that to myself....for my morning kickstart but I frequent Spillin' the Beans here on Lake Oconee several times a week. They have a good product. Real Estate Agents are no different than cups of coffee. There are Offices and Agents everywhere you look. Some you come across are refreshing, give you energy, and satisfy your needs. Some are bland, stale, and even though they might look good they leave you unfulfilled.

Marge At LargeWhich Agent are you going to choose to be? Like Community Grounds, what are you going to do to set yourself apart? And if you are looking to buy or sell, what kind of representation are you looking for? With Masters week approaching in the coming months here on Lake Oconee, I'm picking my brain for another creative way to reach as many people as possible while they are in town. Last year's efforts of spray painting haybales on the main highway between the lake and I-20 brought me listings, several potential buyers, and it made conversation with people easy when I went out to meet and greet. It stirred the exact curiousity I had hoped it would and in that week and weeks after I had more traffic on my website than I'd ever had before. It was unbelievable exposure for the listings I currently held and those Sellers were beyond appreciative of the effort. It was more of a rewarding experience than I could have ever imagined it would be when the idea orginally started taking shape.

If you were looking to buy or sell, wouldn't you want someone that you know is going to give 100% to help you reach your goals? I would love to have the opportunity to tell you why Marge at Large and Coldwell Banker Lake Oconee are the perfect partner for you. Give me a call, (706)817-1372 or check out my website for more information





Comments (14)

Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

I love those haybales! I really think that creative thinking is what's going to separate some from the others this year.

Jan 04, 2012 02:00 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

HOA management firm in my building brings their maintenance vans with their name on them back at night and weekends and park them in lot so that they are VISIBLE from a main street - subtle and effective!

Jan 04, 2012 02:07 AM
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Lindsey- I agree! Just gotta get the buyers and sellers to jump on that band wagon as well : )

Jan 04, 2012 02:13 AM
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Wallace-What good does all that money spent on wrapping their vans do if for more than half the hours of the day they are hidden from the public eye? Smart thinking on their parts! Happy New Year to you


Jan 04, 2012 02:15 AM
Kim Boekholder Utah Real Estate/ PECO
Results Real Estate 801.580.5624 - Draper, UT
Broker Results Real Estate/Leasing Specialist PECO

Love the hay bales and the catchy line.  Great job thinking out of the box. We do have to set ourselves apart from others in a professional way.  I love the wrapped vans that Wallace talks about too.. Excited to hear what you do for this years event.

Jan 04, 2012 08:18 AM
marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress, marketing, branding

Jan 04, 2012 09:25 AM
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

A really good post. I think like you and want to develop that niche. Niche is so important in this business. Thanks for a well written post.


Jan 04, 2012 01:57 PM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

Hello Margie,

this is a really good post! I have ot think of some clever ideas myself.

Thanks for sharing.


Jan 04, 2012 02:46 PM
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Kim- My husband is getting ready to wrap his company box truck. As much as he has to drive around in it we'd be crazy not to spend the money to do it.

Marti- Thanks!

Cal-I work in an area where everybody knows somebody or knows somebody who knows somebody who works in real estate. Ya know? If I don't think outside the box and try to create a niche of my own then I'm making it that much harder on myself.

Tatyana-It took time to set up the hay bale idea. I had to hunt down someone who'd let me use their hay without charging me an arm and a leg. The spray paint to cover that many bales wasn't exactly cheap either. But it was worth it! And the feedback I got from it was worth that much more. Happy New Year and thanks for stopping by!

Jan 05, 2012 01:57 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Just when you think all the good marketing ideas have been taken, someone comes up with a repurpose idea that rocks.

Jan 05, 2012 04:53 AM
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA - Murphy, NC
Mountain Living Team in Murphy NC and North GA

How creative is this! Yep, those hay-bales would look great in one of the pastures along the Murphy roads here. Even better is how much everyone else will spread the word on these catchy and unique ways to bring in business.

Jan 05, 2012 06:41 AM
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Wayne-I know, I was very impressed (as you can tell) by the coffee shops efforts to stand out!

Lee & Carol-I wanna see pics when y'all bring this idea to Murphy!

Jan 05, 2012 08:32 AM
Barbara Altieri
Better Homes and Gardens RE Shore and Country Properties - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Margie -- Those hay bales were one cool idea!  Anything creative that stands out and also remains in the minds of the consumer is a winner.  Nice job!

Jan 09, 2012 01:02 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

That was a great idea by the coffee shop, Marge, and I love you hay bales.  Hope they let you get away with doing something similar again this year.   

Jan 20, 2012 01:53 PM