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The Rootin' Tootin' Rollbacks of Real Estate

By
Real Estate Broker/Owner with Grants Pass, OR 199909023

Walmart Roll-backs The Rootin' Tootin' Rollbacks of Real Estate.  I recently read an article on News Genius that said real estate values have rolled back to 2001 levels.  It made me think of the Walmart ads with the big yellow smiley face and their 'roll-back' signs.  Shouldn't today's real estate prices cause buyers to be smiling from ear to ear?

There's always a price to pay when something gets 'rolled back.'  Think about all of those unsuspecting souls who paid a higher price for the same thing that's being sold today for less.  I feel their pain.  Too bad real estate doesn't offer a price guarantee like many retailers.  Wouldn't it be nice to ask lenders for a roll-back on interest rates?  Oh the thought!  

Do roll-backs instill confidence or concern in the minds of consumers?  I continue to hear buyers say they're waiting to buy until the market bottoms out.  I get that.  Why should anyone BUY NOW when they can wait for more roll-backs?  Perhaps it's time we start rootin' and tootin' some justifiable reasons for buying now (i.e. cost analysis of buying versus renting).  Isn't it incumbent upon us as Realtors to demonstrate value to our clients, not only in the services we provide, but also in the product we sell?  Real estate is, after all, a product.  

What's Your Value Proposition?

Posted by

Mel Peterson

 Melinda Peterson, ABR, CRS

 Oregon Principal Broker

 Real Estate Cafe LLC

 541-659-1620

 TheOregonDream.com

 

 

Discover Central and Southern Oregon 

Comments(20)

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Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

I like your comparisom.  Neat video for the holidays, but...... where did the Naked Blogger come from??

Jan 06, 2012 07:43 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I don't know.  Roll backs have a negative connotation for me. I think we need to concentrate on value rather than price.

Jan 06, 2012 07:44 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Mel, I guess it's lucky for WalMart that their customers have a different mindset than homebuyers!

Jan 06, 2012 07:45 AM
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Hi Mel - I think people have to get that home ownership is a long-term investment and it will have fluctuations in market value, but over the long haul (and even the short haul) it will pay off.  By the way, I like your video--I would never have guessed that you are a grandmother!

Jan 06, 2012 07:45 AM
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Mel, how much rollback does a buyer need before they're rootin' tootin' lootin'?

"Isn't it incumbent upon us as Realtors to demonstrate value to our clients, not only in the services we provide, but also in the product we sell?"

Brian

Jan 06, 2012 07:50 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Mel - you bet it's up to us. There are many good reasons to buy now - first and foremost - and at the top of someone's list should be "lifestyle," "personal happiness," and of course a "good investment." Housing prices represent a good value - and as you mentioned, we're in it for the long haul. Buy smart, use a good Realtor and then "let it go."

Life's too short to worry about every damn hiccup. Heck, I don't open my stock portfolio lately - it is, what it is. Thankfully, our home values aren't taking us on that "wild of a ride." :) ( And, my home as seen a $150,000 drop since we purchased it at the height(hype) of the market...guess what? I love my home and my lifestyle...:) )

Jan 06, 2012 07:51 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Thanks Joan ~ The Naked Blogger comes from LA but currently resides in Oregon.  And if you want to know more... read a few more naked posts =)

I totally agree Jane... we need to demonstrate value!

Perhaps Patricia... however, it seems like many buyers these days are still looking for more rollbacks.

That's the ticket Peggy... and we need to figure out a better way to convey that message.  Thanks for the lovely compliment too!

Brian ~ Southern Oregon real estate values have rolled back almost 50%.  Now, that's something to root, toot and loot over... don't ya think?!

Those are all great reasons Debb... somehow we need to quantify that for consumers.  Price doesn't always equate to value, but sadly, many consumers think it does with respect to real estate.  How do we change a 'Walmart' mentality?  By using the talking points you've so eloquently stated =) 

Jan 06, 2012 07:58 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Oh thank you Mel.  You have just inspired todays post and I was suffering from blogging blues block.  Mwwwwa.

 

Jan 06, 2012 08:02 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mel,

Interesting way to look at it as Wal Mart ad.  We have sensed from our own anedotal research as well as our friends in the now that a lot of money is sitting on the sidelines.  These dollars are waiting for either another low or a significant change in governmental policiies etc. 

I agree with Brian that agents can show the value of a property.  In simpler terms when we ran our commercial real estate office in Los Angeles and sold commercial buildings and shopping centers, there was a rational number for a property based on income, vacancy rate, and replacement value....If the replacement value was less than the asking price, that building for all its glory did not sell especially without tenants occupying it....We witnessed a time in Napa, when shacks (not an exaggeration) sold for over a million dollars, and people were willing to rebuild at $400 a square foot...so then the cost of and and building became $1000 per square foot.. So now as the trend goes to value, value, value,,,iyou have rollbacks  or perhaps sanity???A

Jan 06, 2012 08:23 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

In January of 2001, interest rates were at 6%.  So they are not only getting house prices at 2001 values, but interest rates at least 2% lower.  A substantial savings when you look at the big picture.  Good post!

Jan 06, 2012 08:53 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

I'm happy for you David, that your market (SF) hasn't seen a downturn to the tune that other metropolis areas have.  And it's very cool that you have clients who are taking advantage of the investment market... where there are so many deals to be had.  Rock on my friend!

Well Tammy, I'm happy to inspire you... although I'm not exactly sure which part was inspiring... inspiring minds want to know ;)

Isnt' that the truth Alexandra!  There's no question that our market needed the adjustment.  When affordability of homes began to price average Joe (with an average income) out of the market, something had to be done.  Now, we're left with reasonable interest rates, exceptional values and still... consumer confidence is lacking.  I'm wondering where all those sane buyers are hiding!  Let's get them doing Gayle's Happy Dance about our current day rollbacks!

I'm glad you mentioned that one fact Mimi.... because a 2% reduction in interest rates represents a huge savings!  Now, if average Joe could only qualify!  There's a large majority of good folks who don't have the Fico scores to qualify for a great rate because of past unfortunate life circumstances.  Perhaps lenders could offer a higher rate (initially) to satisfy the risk and then build in a roll-back reduction in their rate for every year the borrower continues to make their payments on time.  Rewards for good stewardship... whatya think?!

Jan 06, 2012 08:55 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Rollbacks are GREAT if you are a new buyer Mel, depressing if you have been in your house as a Seller for ten years or more. Overheated real estate markets in many areas that collapsed and led to so many underwater properties with negative equity. Most homeowners want 'reasonable stability' is what I see, something very hard to come by of late.

Renting with hindsight has proved to be the SMART move with many of these ROLLBACK areas, despite what anyone tells you about all the good things about home ownership. In those rollback areas, home ownership as an American Dream has certainly become the American Nightmare.

Jan 06, 2012 09:51 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

It may not be cheaper to own than rent in every town, but it certainly is here! It sure makes sense for those who have good credit.

Jan 06, 2012 10:47 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

There are many sellers in Southern Oregon who would echo your sentiments Gary.  Fortunately, I consider myself one of the lucky ones as I only took a $65K loss on my home, whereas others have been hit much harder.  While I'm a promoter of home ownership, I totally agree that it may be more economical to rent in some areas. 

I agree Cynthia!  Our clients rely upon us to honestly advise them regarding their options.  As with any investment, it's prudent to look at the long term and short term benefits to buying vs renting.  Tammy Lankford wrote an excellent post on the subject today! 

Jan 06, 2012 11:16 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Mel

Many buyers have a concern about the price roll back, but they like the idea of the value pricing.

Good luck and success.

Lou Ludwig

Jan 06, 2012 11:42 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

The price dictates the market.  But for many millions of homeowners they CAN'T sell, so they stay put.  With housing prices dropping the market just stagnates because the current owners aren't going to be able to pull anything out, they resign to stay until the market picks up.  The inventory is off that way, and those roll backs aren't goiing to matter if there's nothing on the market for buyers to buy.  I see this already. Really low inventory and buyers with finicky tastes, more stagnation. Then, toss in the short sales and REO's which lower prices ... home owners with good credit just refinance and stay put. 

Jan 06, 2012 12:09 PM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

It's a crazy mixed up world out there Lou!  Many buyers gauge 'value' by what their neighbor, relative or co-worker has to say.  It's a ludicrous summation, but I suppose 'value' resides in the mind of the beholder. 

We see inventory shrinking in our neck of the woods too Carla.  And the 'shadow' inventory that was supposed to materialize, hasn't.  I think some sellers need to be talked off the ledge... and some buyers need an object lesson on value.  It's a tipping scale of balance on both sides, isn't it?! 

Jan 06, 2012 12:19 PM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Hi Mel, Real estate is local and fortunately our prices here haven't rolled back to 2001 prices! 

Jan 06, 2012 02:15 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

At some point the lower priced home loses its value because of rising interest rates.  This is a delicate balance to acheive, finding the place where home values are still low and rates are too.  This won't be forever and many will miss it because they're waiting it out.

Jan 06, 2012 02:33 PM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Good for you Shirley... I've heard that's true in various areas.  Southern Oregon received a much needed correction... now we just need to convince buyers it's time to buy!

I agree with you Rich... interest rates won't stay this low forever.  Let's get these folks into some affordable homes!

Jan 07, 2012 07:27 AM