The Rootin' Tootin' Rollbacks of Real Estate. I recently read an article on News Genius that said real estate values have rolled back to 2001 levels. It made me think of the Walmart ads with the big yellow smiley face and their 'roll-back' signs. Shouldn't today's real estate prices cause buyers to be smiling from ear to ear?
There's always a price to pay when something gets 'rolled back.' Think about all of those unsuspecting souls who paid a higher price for the same thing that's being sold today for less. I feel their pain. Too bad real estate doesn't offer a price guarantee like many retailers. Wouldn't it be nice to ask lenders for a roll-back on interest rates? Oh the thought!
Do roll-backs instill confidence or concern in the minds of consumers? I continue to hear buyers say they're waiting to buy until the market bottoms out. I get that. Why should anyone BUY NOW when they can wait for more roll-backs? Perhaps it's time we start rootin' and tootin' some justifiable reasons for buying now (i.e. cost analysis of buying versus renting). Isn't it incumbent upon us as Realtors to demonstrate value to our clients, not only in the services we provide, but also in the product we sell? Real estate is, after all, a product.
What's Your Value Proposition?
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