MarketLeader To Phase Out Its HouseValues Contact Management System

Real Estate Agent with RE/MAX Compass, formerly RE/MAX WHP 0524642

It looks like my 6 year relationship with Marketleader will officially end in 2012. I haven't purchased a lead from the company since 2009, but have retained their databases aka: CRM ever since. Don't confuse this database with Vision, the database connected to GrowthLeader.

HouseValues CRM 

You may not have known, but MarketLeader used to be called HouseValues. HouseValues used to sell both buyer & seller leads, their buyer leads through their secondary site, This CRM, the one that's being phased out, is really great because it cateres to both buyer and seller prospects, including past clients.

While the CRM sat stagnate without enhancements, HouseValues changed it's name to Marketleader, created Growthleader and has since continually attempted to evolve its product with the latest and greatest roll out, acquisition of other companies and maintain it's standing on the NYSE. It's shares once traded at over $20 a pop. Today it's around $2.60.

So ML wants to "sunset" the CRM this year. The customer service rep I spoke to said it's customers would be given "plenty of notice." So don't panic.

This means I have to pull thousands and thousands of prospects, customers, clients and past clients out of this database. There's an easy way to download all the contacts to a spread sheet but that doesn't include the notes, comments, and other items I've uploaded. I've spent countless hours working on this database, so have my team members.

For the last 4 years or so many ML customers including myself demanded to know why HV/ML wouldn't update, fix or improve the CRM. Now I think I know why. It was never intended to be a product to hang around. The only thing consistent with Marketleader is that they are constantly changing their products. They're buying companies, burning through their cash, closing products & offices and restructuring their company officers and even board of directors. You can learn about any of this on their investor relations page. They now own Activerain.

I need a good contact managent system that's reliable and consistently being attended to by its founders and operators. I need a database whose content, templates, appearance and overall functionality is current with today's technologically savvy consumer.  Any ideas friends?


Posted by


Greg Nino
, Houston area Realtor®.
Helping residential buyers, sellers and tenants 7 days a week.
Available @ 832-298-8555 

RE/MAX Compass (Formerly RE/MAX WHP)




The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  






Re-Blogged 1 time:

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  1. Michael J. Perry 01/14/2012 01:34 AM
ActiveRain Community
The Art Of Marketing You
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housevalues crm phased out
hv crm phased out
house values contact management system phased out

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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg


Another great article and one question is... are you being serious the company owns AR?

Jan 04, 2012 04:28 PM #15
David Myre
VIP Realty - Dallas, TX

Top Producer seems like a powerful database.
They've been on my radar for a while, but I've never signed up.

Jan 04, 2012 04:49 PM #16
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Greg - I had Market Leader for several years and had the same problems with taking out the notes, etc.  Nothing I've used since has been great.

Jan 04, 2012 05:44 PM #17
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

I keep contacts in my MLS database. If that circa 1999 technological wonder goes down I am screwed.

Jan 05, 2012 03:08 AM #18
LaNita Cates
REMAX of Joliet - Joliet, IL

I'm going to look at RealtyJuggler too and see what it has to over. I remember when I used to buy HouseValues leads and then they turned to MarketLeader! I used to get some good leads with HouseValues but when MarketLeader took over, things changed too much for me and I bailed.

Jan 05, 2012 03:09 AM #19
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

top producer has a history and stigma of being very pricey and complicated to use. what do you guyz think of wise agent? 

Jan 05, 2012 04:47 AM #20
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hey Greg.. I have heard Bob Stewart mention Wise Agent and it's another one I want to check out.  My question is... is Wise Agent owned by or associated with Market Leader?  I glanced at it last night and it seems to be heavily endorsed by ActiveRain which made me wonder who owns Wise Agent.

Jan 05, 2012 04:54 AM #21
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Paddy - LOOk whose back! great to hear from you again! Hope all is well!

Linda - good question. I'm gonna ck it out and get back to ya!

Jan 05, 2012 08:38 AM #22
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hi Greg, Thanks!  I would appreciate knowing what you find out.

Jan 05, 2012 09:48 AM #23
Jo Olson
HOMEFRONT Realty - Kettle Falls, WA
HOMEFRONT Realty @ LAKE Roosevelt - Stevens County

I can't even imagine moving that stuff - but you will be able to.  I am on the RealtyJuggler bandwagon - can't beat the price and I like it too - its easy and I can insert forms into my blog posts.

Jan 06, 2012 04:46 PM #25
Pam Sitterly
CRS Magnolia-Tomball Texas

It's a nightmare to change CRM. I have happily used Wise Agent for several years and hope I never change. I don't use all its many features, but it is affordable, user friendly, and their customer service is very good.

Jan 07, 2012 02:35 AM #26
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Thanks for the heads up Greg ! I'm gonna reblog this to get the message out to people I've recommended this product to !

Jan 14, 2012 01:22 AM #27
Sep Niakan
HB Roswell Realty - Miami, FL
Luxury Real Estate and Condo Specialist

Yes, I am in the midst of going from Outlook, which does very little in the way of CRM, to something more robust. I want to have something that can manage my own leads and also help me distribute leads to my agents. On top of that, help me do automated activity plans (to help with listing tasks for example), email drip campaigns, and automated postcard campaigns. It seems the most touted options would be Wise Agent, Top Producer, RealFutureCRM, (or maybe Cumulus with It seems Top Producer is the most robust, but I keep hearing that it is slow as a dog. Is that true? If I am going to be using a CRM often, it really needs to be fast, right?? Anyone use all that Wise Agent has to offer? Does it fit the bill? Anyone happy with a desktop tool for their brokerage?

Jan 14, 2012 02:30 AM #28
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

A good CRM is my achilles heal in this business right now. It seems like everyone ALMOST has it all right. But there are always important things missing. It someone could make one that has everything we need for a decent price they would make a killing.

Jan 23, 2012 05:17 AM #29
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

I know the best CRM and its Called Advatage XI. the best guru gary david hall swears by them and he studied over 50 of crm through the years.

Feb 23, 2012 09:41 PM #30
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

This is interesting.  I was speakinng with someone from Market Leader today and they did not say anything about no longer having a contact management system, if fact they were talking about one.  I am confused.

Aug 22, 2012 10:29 AM #31
Gary David Hall
RE-ACT, LLC - Doylestown, PA
Real Estate CRM Sales, Training and Implementation

I ended up here because I am currently doing reseacrh on Market Leader. I appreciate all your comments. they have been very helpful.

Lots of interesting comments here. Maybe I can help with a few of them.

Greg Nino - You used the correct word about TP - It is a stigma, not a fact. None of them are perfect and TP is no exception, but it is not pricey for the features it provides. It has that reputation from the many  agents who have tried it but really only wanted a glorified Rolodex. They virtually always state that TP is pricey when in reality it is simply more than they want, not pricey for what you get. And it now has some features no one else has that are pretty darn sharp. Can it be a little slow - maybe a little, but if you look at it in the aggregate with all the other time saving features it has, is it slower than the rest?

Sep Niakan - In the context of lead distribution, nothing beats the Prospect Converter in Real Future CRM. It auto-populates leads which can then be automatically distributed in a number of different ways and automatically pulled and given to another agent if the first one does not take it in the prescribed amount of time. Then you have a page to look at as the rain maker where you can see all the leads and who took them, when, how long it took them to contact them, status, etc.

Paul Gapski - Glad you like Advantage. That one is best for poeple who really want a strong database component and perfectly integrated e-mail.

Note that there have been three different people with three different needs and I recommended three different products. There is no "best" CRM. There is only the best one for "your" needs. 

I sell almost all of them and I help you figure out which one is the best one for YOU.


Jan 04, 2013 04:24 AM #32
Gary David Hall
RE-ACT, LLC - Doylestown, PA
Real Estate CRM Sales, Training and Implementation

Realty Juggler gets a lot of attention due to it's low price of only $99/yr. It's actually a darn decent product for the price. That said, a topic in this same thread is essentially, longevity. If the company goes away, what happens to your data. You may want to note that the person that owns the company is also the one who almost always answers the phone for support and they have been around for five or six years now. Just sayin'.

So - what about your data on an online CRM? I have been recommending the same thing since the original online CRM opened it's doors. Do an export in a CSV format on a regular basis. Daily is best, weekly is minimum. Is it a hassle - sure. Is it smart - yes. 

I have only witnessed one online RE CRM close its doors with no warning, but I have seen it. So exporting is good. 

Personally I would not use a CRM that did not enable me to export my database with categories and notes. Most better CRMs allow those to be imported now.

Most people do not realize that what fields your current CRM can export is only half the equation. What fields your new CRM can import is the other half. The long and short of it is that when you move from one CRM to another, you lose data. That's a gimme. So if at all possible, the goal is to pick one and stay with it. Easier said than done I know, but that's what I try to help people do.

Jan 04, 2013 04:43 AM #33
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

thanks for all the insight, Gary. I'd be curious to know which CRM vanished without warning!

Jan 04, 2013 04:53 AM #34
Scott Schmitz
RealOrganized, Inc. - Windsor, CO

So glad that many of you have tried RealtyJuggler and like it.  We have been around since 2004 and our main focus really has been two things:

- Easy to Use
- Low Cost ($99 / year)

That's what makes us unique.

I think there is a tendency in the software business to create products that are overly-complex and focus on the power users out there.  The problem with that approach is that a product that focuses on that power-users is likely going to be too complicated for the average user.

Al least that's our philosophy.

Again - thanks for the kind words everyone!

Scott Schmitz
President/CEO RealtyJuggler


Nov 24, 2013 09:54 AM #35
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