What Footwear Can Teach You About Real Estate...

Real Estate Agent


ShoesI saw a story today that made me chuckle, so I thought I'd pass it along. Not only did I think it was funny, I also thought that it spoke to a deeper truth about Real Estate, and to your outlook if you're listing a home in tough times. It goes like this: Two salespeople are sent to a remote part of Africa to open up new markets for a footwear company. A few days after their arrival, one salesperson said to the other, "Y'know what? I'm going home on the next flight. There's no way we can sell shoes here. Everybody goes barefoot."


The other salesperson was also getting discouraged, but she thought about it a bit longer. And then it clicked. The next morning, her sales manager received an email: "The prospects are unlimited. Nobody wears shoes here!"


Some people look at the housing market in much the same way as the first salesperson. Maybe they feel everyone’s renting instead of buying, maybe they think that they’re not in the right place or time to close the deal, or maybe they just lack the confidence that they’ll be able to sell on a timely basis once they’ve listed their home.


Others, however, look past the obvious pitfalls to the opportunities that lie beneath. Sometimes finding those opportunities means first finding someone who knows where to look in order to find them. That’s where a Realtor – like me – comes in. While it’s not my job to blow smoke up your pant leg, I do endeavor to help you find solutions that will help your house to sell once it’s listed, instead of gathering dust and cobwebs. This is a challenging market, but by no means an impossible one.


The takeaway in all of this? Well, for starters, no matter how bleak the market seems, there are always possibilities, even if they require us to be a bit more creative or to look at things from a different angle than we're used to. The other point that I think is no less important: NEVER lose your sense of humor! As I've mentioned elsewhere, selling your home can be a stressful time, especially during those times that it's not going as well or as quickly as you'd like. Being able to laugh at it can be a saving grace. Whether you need to make light of, or shed light on, the situation, call me at 201-930-8820 x212.


Comments (7)

Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

That's awesome! It's always best to look at the possibilities.

Jan 04, 2012 12:31 PM
Joan Congilose
New Jersey Properties - Manalapan, NJ
Helping Sellers & Buyers

Very true ,like they say the glass is half empty or the glass is half full, it's all about perception. 

Jan 04, 2012 12:34 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Ahhh... the universal difference between the glass half empty and the glass half full types.  Sounds normal to me.

Obviously, though... it does depend on what the glass is half full OF.  LOL.

Jan 04, 2012 12:34 PM
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

It is all in how we look at things - glass half full or half empty. If there is no market - create it. In real estate someone is buying a home everyday no matter the outlook. Thanks

Jan 04, 2012 12:35 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Suggested. I've heard this perspective anecdote before but I like the way you tied it into real estate. Well-written.

Jan 04, 2012 12:38 PM
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hi Cheryl, Thank you for sharing the story that made you chuckle.  You are right that this market is challenging but not impossible.  It is important that people find an agent that understands how to sell a home even in the toughest of times!

Jan 04, 2012 12:50 PM
Cheryl Evans-Cooper
Hillsdale, NJ

The optimist realizes the glass is always full of something, even when that something is air! Thanks, all of you, for stopping by and reading.

Jan 05, 2012 08:22 AM