Here are 12 guidelines for success that will help you achieve your goals for the new year.
Like all success tips, these guidelines represent quick and easy starting points for making the necessary changes to achieve better results.
1. Align Your Personal and Business Goals
Aligned goals means that achieving your business goals will lead to the achievement of your personal goals easily and effortlessly.
The best way to bring about this alignment is to do what you value and believe in.
2. Plan to Succeed--Work Smart Not Just Hard
Success in any field requires a huge time commitment.
Ensure that you can commit the necessary time to succeed in real estate.
3. Use More Resources Better
Few resources offer more potential for making better use of your resources, than the Internet.
Among its other benefits, the Internet provides the opportunity to effectively communicate with people you know and people you don’t know, regardless of where they live.
4. Do What You Do Best, Delegate The Rest
Most people will try to help if they can.
To help others help you:
- ask them for help
- be specific
- listen to their response
- acknowledge their response
5. Define And Work Your Market Niche
Successful niche marketing depends upon going narrow, going deep and helping your prospects select you instead of the competition.
To succeed in a niche market includes learning everything there is to know about your niche markets.
6. Learn Everything You Can About Your Clients
To learn about your clients' changing needs, continuous market segment research is critical.
7. Overcome The Challenges That Face You
All successful people share three characteristics:
- commitment
- tenacity
- willingness to learn from others
8. Continue To Do What You Well...But Do It Better
To survive in today's competitive marketplace, you must have some level of competence in many areas.
However, success requires more than mere competence. To thrive over the long term, you must continue to get better at everything that you do.
9. Communicate to Attract Prospects
Attract more and better prospects by offering them a compelling reason for choosing you.
Help them understand what distinguishes you from the competition and the benefits that they will enjoy from hiring you.
10. Communicate to Convert Leads Into Clients
Effective follow-up is a key ingredient of converting leads into clients. It also allows you to showcase your right stuff.
To ensure that you follow up consistently and effectively, develop and a good follow-up system.
11. Communicate to Satisfy Clients—Understand And Meet Their Needs
Clients demand quality service.
It is the quality of your service that most distinguishes you from the competition.
By monitoring client satisfaction you can improve the overall quality of your service.
12. Communicate To Help Your Clients And Contacts Make More Referrals To You
Referrals are the largest single source of new clients.
The best way to generate referrals is by developing and following your own referral system.
Clients, family members, friends, referral partners and network contacts can and will make referrals to you. newsletters
You do however have to ask for referrals and make it easy for people to make referrals to you.
To ensure an ongoing flow of referrals, keep in touch with your contacts regularly.
To learn more about these guidelines see 12 Guidelines For Success.


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