Has the Internet Just Changed Real Estate?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

It wasn't long ago in a real estate committee meeting I made the statement, "the Internet has Changed how we do Real Estate FOREVER", I should have said everything forever!  I just looked up some interesting statistics that may illustrate why we need to have better communications, better websites and better technology.

Smart phones were introduced in mass to the public in 2009 with a mere 25% of the population owning one of the tiny technology marvels.  The consumer electronics industry reports the number jumped to 52% in 2011.  That's significant but another 52% say they will buy one in the near future.  That is gigantic for real estate agents and companies that create websites and listing compatible with smart phone formats.

The cable companies are not off the hook either.  The Internet is having an impact on them as well, Deloitte released the results on "State of Media Democracy" and 9% have already cut their cable company off with another 11% considering stopping service as well.   Then add the data that an additional 15% will probably watch movies and news from their computers they could lose a significant income stream.

Now consider the post office and snail mail that we subsidize to the tune of millions in losses because of email. Communicating with the New Age of the Internet Newspapers, magazines, newsletters, banking, appointments all done via the Internet.  Birthday cards are send ecards.  Kodak filed bankruptcy we still take photos but not with traditional cameras.  We take video but not with movie cameras.  Our documents are in the clouds, our photos tagged and we have backed-up our documents in gigabytes and terabytes not even burn a gallon of gas or worn out our penny loafers.

The new laws and rules that will impact the Internet will be profound over the next few years.  SOPAis currently working toward an International deal on domain names and it looks like Congress will roll over without much thought on the impact of the legislation.

For us, as real estate agents and real estate brokers, keeping ahead of the technology curve to serve clients information in a format that is available in the palm of their hands will be our task.  Keeping information current and timely with RSS feeds and market condition analysis that makes our information more valuable than a national or regional news feed.

Search Engine Marketing for Real EstateLetting aggragators of real estate listings format our listings without offering real insight into the property listing.  Nothing more than a quick statistically rundown of the property and an abbreviated description ranked based on how much you pay then for your listing position.

I was right about the Internet changing real estate forever but it has also changed our lives forever!  Today kids sit on the couch or car and punch away at little buttons sending off abbreviated messages.  They meet online and adults do the same thing.  The little buzz of a Smart-Phone interrupts meetings, conversations and driving for a quick glance at who may be offering the next showing, listing or tidbit.


How we use technology will determine our businesses and future in real estate.

Comments (6)

Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Fifteen years ago we were living in the Stone Ages, relative to today's technology!

Jan 06, 2012 03:35 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

When I think of what I was doing when I was a teenager and my options, and see my sonwhen he was a teenager. or maybe in the future my grand children things really have changed.  Not all the changes are good but for sure many of them have big impact. In real estate I believe the Internet ha been the big equalizer. If my little brokerage can m,ake it to page on eof google for key word searches along with the big box guys, then for me the field is equalized

Jan 06, 2012 03:38 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Sharon, 15 years ago I thought we were light years ahead of previous generations only to find I didn't have the lights turned on!  Thanks for the comments Sharon, have a great 2012.

Jan 06, 2012 03:51 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Charlie, I can relate.  I am finishing my masters in Website Designa and Internet Marketing when I should be fishing or something!  Thanks for the comments Charlie.  Keep smiling!

Jan 06, 2012 03:54 AM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Happy New Year Gary!  Enjoyed reading through this blog.  The pace of change will likely speed up which is exciting and somewhat scary at the same time.  Congratulations on your Masters degree in Website Design and Internet Marketing...very timely!  

Jan 07, 2012 08:16 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Lola, may see you at the Broker update this week.  Thanks for the comments.  I did the master's program for a very specific reason as you may have guessed.

I am starting to take advantage of this knowledge and use changes that impact search because of Google algorythm changes.

Have a great year Lola.

Jan 09, 2012 12:59 AM