Some time ago I made a few references to emerging terminology and even defended a reference to Real Estate 2.0. Today I happened to see this rather dated article (June 2006) - Web 2.0 Has Corporate America Spinning. My favorite quote from the article --
"If these Web 2.0 folks weren't so geeky, they might call it the Live Web."
It's a good observation - as technical people figure out how to adopt these new ideas, they rarely try to change the terminology - they just ride it and of course, you know ... no one has clue what they're saying. But it doesn't invalidate the surge of new capabilities and business requirements that must be addressed. Look at what Microsoft has done -
- Renamed RSS to Web Feeds (it's fun to look back at the tipping point)
- Launched Windows Live Messenger (I swear by it and at it occasionally)
- Launched Windows Live (cool stuff - intended to compete with Google)
- Integrated RSS (web feeds) into every aspect of their desktop and operating systems applications
Ah, I'd say Web 2.0 is here and now everywhere.
My second favorite quote --
"CORPORATE BLOGGERS. For all its appeal to the young and the wired, Web 2.0 may end up making its greatest impact in business."
May make it's greatest impact? It already has. If you're in business and you don't presently have a blog within your own domain, I recommend you get one. In the near future, if you aren't business blogging and providing web site and blogsite content via syndication (such as RSS) you will soon become invisible. Making a decision to change your web strategy concerning Web 2.0 is similar to the day you decided you must be on the Internet to remain competitive in your market segment. Web 2.0 adoption is no different - companies that put off steps toward blogging, syndication, and the conversational web will feel void left behind when the semantic web is a foregone conclusion.
Participation in ActiveRain is a great place to start, but it's not going to provide you with feeds and content that are brand-greedy (i.e., only about your business and focused on content only about your area of expertise). For that you need to consider your own web strategy. Companies like Zillow, Google Real Estate, MyWeb, Edgeio, and Real Estate Blogsites are reinventing what it means to participate in the web of conversation and dialog.
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