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Follow-up to my Blog 250 Real Estate Agents and Me!

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Home Stager with Glastonbury Home Staging

As promised I wanted to share with everyone the event I had talked about in my previous blog 250 Real Estate Agents and Me!

At the invitation of McCue Mortgage Company of New Britain, CT some months ago, I presented an example of Home Staging for Mcue Mortgage at their annual Thank You Luncheon for real estate agents who do business with them throughout the year. It was held at the beautiful new Connecticut Convention Center in Hartford, CT. The luncheon was in a beautiful big ballroom and I was given a very large space to set up a "Before" Staging Room and an "After" Staging Room along with a table which I set up with my marketing information along with some props I use in my staging and some seasonal decorative elements.

The planning committee at McCue Mortgage, Gary Kulik, Cathy Kehoe, Kate McCue and Heidi Yanavich were amazing to work with; so supportive, kind and generous. I can't thank them enough. They made it such a comfortable experience for me. 

I was only able to pull this all off because of the tremendous support I received from my friends from CORT Furniture, Renee Fontaine, Rachel Vincent and Michelle DeNino.

I put together a 10 minute slide show presentation which was displayed on a 50 inch plasma screen for the agents to watch while they registered for the luncheon, right next to the open bar!!

Below is Renee Fontaine, CORT Furniture Sales Rep, (me) Rhonda Rawlins, and Rachel Vincent, Manager, CORT Furniture 

 three women standing in front of furniture

I really enjoyed talking with all the agents, they were interested and friendly. They laughed about the before room, and said Oh, that's my sister's house or Oh, no, No that's not my house. But they really seemed to have an understanding of staging and an appreciation for how effective it is in selling properties.

 

What I found really interesting was that so many of the agents were very interested in my display table and wanted to discuss their own homes!

Below a few photos of my display table, which seemed to really attract the agents attention! 

display table with decorative items

Many asked me if I could come out to their houses to help pick out colors or new furniture, which of course I said Yes, anytime.

home decorative items

 

decorative items on display

 

They were also interested in learning about how I work with CORT Furniture and I think many were surprised that a stager could bring in that kind of furniture.

 

Below - The "Before" Staging Room 

Living Room Furniture

 Below - Me with "After Staging Room"

Living Room of new furniture

CORT Furniture provided all the "After" Staging furniture as well as an old sofa, cocktail table and one floor lamp. The rest of that room I shopped for at Goodwill. I also borrowed some toys from a nephew. Ideally, it would have been nice to have some of the same furniture in each room to show how you can work with a sellers own things. However, there were costs concerns on the part of CORT Furniture relating to how many pieces they could donate, how many works would be needed to delivery those items etc. 

CORT Furniture was extremely generous and did all of this pro bono, so I was perfectly fine with they way we did it, and honestly I do not think any one but me gave it any thought! I think we can make ourselves crazy trying to be perfect.

I have already met with one agent who immediately called me to set up time to discuss a working partnership with his new agency. 

I will let you all know about any work that comes as a result of this event. I was not able to take many photos because I was so busy talking to people, then I sat down with everyone for the lunch and we did a drawing of a Home Staging Consultation and then it was over!!

So here are the few photos I did take before the "rush". I am hoping that I will get photos from the professional photographer from McCue Mortgage, if I do I will post them.

Thanks for all the support I received from so many of you earlier.  

  

Comments(12)

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Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Rhonda,

You did an amazing job putting this project together and it looks like it was very successful! The staging 'after' is perfect and your display table is also very nicely arranged and inviting to viewers.  I'm sure you helped a lot of those agents understand -- and actually see -- the difference that staging can make.  Thaks for sharing this with us!

Nov 11, 2007 10:56 AM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Maureen - Thanks so much for your kind remarks. I am now trying to think about how I can use this experience going forward.
Nov 11, 2007 11:02 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating
Rhonda ~ This is fantastic!  You did a great job with your display table (you brought so much stuff!) and the pictures of the before and after rooms look great.  I'm sure many people could see themselves in the before set-up.  Thank you so much for taking the time to post back about this!
Nov 11, 2007 11:15 AM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Kathy - Thanks so much. I was so worried about not bringing enough "stuff"! It is so hard to know; I'm afraid I will change my mind when I get there. It was fun but a lot of work.
Nov 11, 2007 11:37 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento
What an exciting experience Rhonda.  Loved the table and B4s and afters looked great!  I hope you get lots of referrals from this ;) Thank you for sharing the result.
Nov 11, 2007 01:49 PM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Lori Kim - Hey, thanks for commenting. I enjoyed the whole experience. Of course, there so many things I would have like to improve on or expand on, but, all things considered I am happy with how it went. I feel like I learn so much with every job, every experience and can apply it going forward.
Nov 11, 2007 01:53 PM
C. Bartch
Newark, OH

Wow Rhonda, I can certainly see all the creativity and hard work that when into this presentation! It sounds like your hard work will paid off, hope all prospects do pan out for you.

Love the vintage posters you chose for the after. Thanks for sharing

Nov 12, 2007 01:48 AM
Abby Roselli
ALR Home Staging and Showcasing, LLC - Staten Island, NY
Staten Island Home Stager

Hi Rhonda, really great post.  What an awesome experience for you...I hope that you reap the benefits from all that hard work!  The pictures were GREAT!

 

Nov 12, 2007 02:02 AM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Cynthia - Thanks so much for your support. I really enjoyed doing this event. It was great to talk to so many agents; and the time just flew by!
Nov 12, 2007 04:15 AM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Abby, Hey, thanks so much. It was really great, of course I am following up with each agent I met. I hope I can build good working relationships with them.
Nov 12, 2007 04:16 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager
Kudos, Rhonda!  What a great idea to demonstrate your commitment to the industry, and depth - with your display table!  Julie
Nov 12, 2007 06:00 AM
Rhonda Hay Rawlins
Glastonbury Home Staging - Glastonbury, CT
Julie - Thanks so much. Hopefully this effort will help spread the word! Looking forward to seeing you at the meeting on Friday!
Nov 12, 2007 06:15 AM