What Will I Find If I Google Your Business Name?

Home Stager with Sharon Tara Transformations

What Will I Find If I Google Your Business Name?

moversAs many of you know, we have recently listed our house for sale. Shortly after listing, we started receiving solicitations from moving companies....post cards in the mail and phone calls from movers who are looking for our business.

I received a call from a very friendly woman asking if I would like a free estimate.  She assured me that I would be very impressed with their representative, Dan...."everyone loves Dan!"  I agreed to have Dan call me to set up an appointment.

I decided to google the moving company before Dan called to see what I could find out about them.

Page 1 on Google:  The first link has 10 reviews, 7 are very negative.  The second link has 4 reviews, 3 are very negative.  Everyone may "love Dan" but not too many people love the moving company he represents.  

Two days later when Dan called I told him that based on the reviews I saw online, I would pass on the estimate.  He appeared to be surprised and said he would inform his manager that there are negative reviews out there. 

I would hope that Dan's manager, and the owner of this company, already know about the reviews...if not, they should.  

I would hope that someone in this company has a plan to overcome the negative reviews and change their reputation for the better.

When a company rates as poorly as this one does online, it's pretty hard to overcome it. 


I google every service, company, and/or product I am considering.

 I take reviews very seriously.  Do you?

  Do you think a business can survive bad reviews on Google?  Would you have given them a chance?

What will I find if I google your business name?


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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Anu Dutta 01/09/2012 04:42 AM
  2. Linda Jamail Marshall 01/10/2012 02:24 AM
  3. Jimmy Phan 01/10/2012 07:15 AM
  4. Justin Messer 01/12/2012 03:44 AM
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Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

There are pro's and con's to your argument, but for the most part I agree.  7 - 10 "bad" reviews over several years along with 4 - 5 "good" reviews probably is not be that bad considering they may have done hundreds of moves.  i would have asked them to provide me with the names of 5 - 10 recent moves they had completed in your local area and contacted those people to see about their satisfaction level.  What would you have done if there were no reviews found, positive or negative?

Jan 10, 2012 01:25 PM #126
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

I think it is important to put this in perspective - what's the context? 

Did you ask your clients to give you reviews, or did only the disapointed ones do it on their own? 

I have made it a point to ask my clients to review me on several sites, and I have only good reviews - it's possible that I don't ask the ones I think didn't like my service, but that is a small side note.

Jan 10, 2012 01:35 PM #127
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Sharon,

What a bummer for the company. Maybe your Realtor can give you a good recommendation. I always ask clients for feedback on vendors, so I can put together lists of good ones.

Jan 10, 2012 01:36 PM #128
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I always ask for recommendations early on in the process, before everyone gets too busy.      The more recommendations you have, the better!!!

Jan 10, 2012 03:55 PM #129
Ricky Beach
Keller Williams Realty Group One Inc. - Reno, NV
Reno Broker/Salesperson/Realtor

It's been said before but internet ratings are only as good as the faceless avatar that creates them. RE is still a person business and I hope it remains that way.

Jan 10, 2012 06:45 PM #130
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Sharon, great point.  With a name as common as mine though it is hard to zero in!

Jan 10, 2012 10:06 PM #131
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
Googling companies before they do a service for you, especially if they are coming into your home is so important. There were some jobs I had done years ago that had I Googled them first, I wouldn't have hired them. I learned my lesson
Jan 11, 2012 12:02 AM #132
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Gene:  The more "good stuff" the better!

Steven:  If there weren't so many other local moving companies to choose from (I don't want to meet with more than 3 companies) I would have had no choice but to still meet with them and I would have asked for references.

Had I not found any reviews (good or bad) when I googled them, I would have made the appt. when Dan called.


Jan 11, 2012 12:58 AM #133
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Terkel:  Good question....is this company asking for reviews?  It doesn't appear so because otherwise there would be more positive.

Dorte:  Always a good idea to ask Realtors for service providers!

Dagny:  Good policy to have!  Best to have your information up front!

Ricky:  If there are enough faceless avatars saying the same thing (good or bad) it's going to have some weight....and people will be influenced by it.

Bob:  True!  But, they can still get you if they want to!

Sylvie:  Back before "google" was an option, I asked a neighbor for the name and number of a contractor she used.  I hired the same guy and was disappointed.  When I mentioned the problems I was having with him, the neighbor commented that she had problems too.  What???  She could have mentioned that when I asked for his info so I could hire him.  


Jan 11, 2012 01:10 AM #134
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Sharon - Great information.   I do have to agree that people can say anything they want to about you on the internet and there's not much you can do about it.  BUT it is important to be aware of what people are saying and I think that is more the point here.


Jan 11, 2012 02:00 AM #135
Christopher Leo
Status 5 Studio, Inc. - Sunnyvale, CA
Leading Agent Real Estate Marketing

Bad reviews clearly aren't good, but I also rate companies on how they handle them. If company owners take ownership of the problem and work with the reviewer to satisfy them, that shows character and integrity. 

Jan 11, 2012 07:47 AM #136
RealSupport, Inc.
RealSupport Inc. - Palatine, IL
- Virtual Real Estate Marketing

Hi Sharon,

Thanks for the great post! It's true: you can't control the number of bad reviews you have on the web, but what you CAN do is be proactive and work to get the positive reviews to outnumber the negatives! It's important to consistently ask your client base and network to write postive reviews of you on your Yelp profile, Zillow, Trulia, Facebook, LinkedIn...wherever you have the potential to get reviews. While you can't do anything about negativity, you can make sure that the positive reviews get out there by reaching out to your clients. It's part of making sure your online presence stays powerful.

Thanks for the great post and insights!

Jan 11, 2012 09:56 AM #137
Ronald S. Accornero
OC Signature Properties - Villa Park, CA

More and more people are going to Google and other sites to look at reviews and they are becoming very important.  I recently had a bad review posted to my website which I guard with my life.  I did not deserve this bad review and it was posted by a third party.  I asked them through their broker to take it off and they ignored me.  I gave the matter to my attorney and within two days the bad review was removed.  Don't mess with my reviews!

Jan 11, 2012 10:31 AM #138
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cyndi:  That is the point....being aware of what is being said about you.

Christopher:  The handling of the reviews shows professionalism and character...how they reply to the review tells us a lot!

Real Support:  Well said!  Being proactive is so imortant...people will understand a negative comment here and there if there is enough positive to outweigh it.

Ronald:  I love how you handled it and made it go away.  Unfortunate you were put in that position, but you showed them not to mess with your good name!  

Jan 11, 2012 11:13 PM #139
Christine Blaski
RE/Max Properties of the Summit - Frisco, CO
Frisco, Summit County CO Realtor

Excellent reminder to check one's own status on Google. Probably really worth adding to the calendar to remind me on a regular basis.

It's a really tough thing if there is someone out there with the same name who's reputation is not so hot. Luckily the one person out there who shares my name has been behaving!


Jan 15, 2012 04:07 PM #140
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Christine:  I'm sure the other person who shares your name is happy that you are behaving too!

Jan 16, 2012 06:39 AM #141
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

Better be on our best behavior at all times!

Jan 17, 2012 07:39 PM #142
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Derrick:  True, you never know who is watching!

Jan 18, 2012 11:03 AM #143
Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ

Sharon, Lately homes for sale in our area started coming up on Craig's list with fictitious "home for rent" ads, many time telling prospects to just stop by and knock on the door to see the property.  Scary, right?

Jun 10, 2012 03:51 AM #144
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Carol:  That's terrible.  You have to be so careful these days.  Craig's list seems to be a place where these scumbag scammers thrive!

Jun 10, 2012 07:23 AM #145
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