Have you heard? Real estate is going social more and more every day. Social networking is now a familiar buzz word for most of us. With over 750 million active Facebook users and 200 million tweets per day on Twitter, the use of social media in real estate is now a hot topic. Only two years ago, anyone using social networking for real estate was a pioneer. Now it is the new craze in the industry. There are mobile smart phone apps and iPad and tablet ones for the top global real estate web sites: Realtor.com, Zillow.com and Trulia.com.
Let's face it, we are now living online or in our cars, especially if we are in real estate. Recent consumer surveys report nearly 75 percent of consumers spend slightly over 32 hours online per week. Social networking is mainstream and no longer for geeks and techies as everyone from grandmothers to celebrities and politicians tweet.What we do and say there in a stream of real time conversations, pictures and videos is changing how we communicate about real estate and how people are buying and selling homes today. Just look at all the interaction happening here on ActiveRain in comments.
How did this happen so fast? Real estate has always been about conversations. Today the conversations are online whether you or I are part of them or not. Only ten years ago, buyers were asking agents if they had a computer! Now a web presence is not enough. Buyers are finding agents by their interaction with them on social networking sites. Why? Real estate is about doing business with people we know, like and trust. The growing match between real estate and social networking appears to be a natural one.
What is your take? Your experience? How are you adapting?