Who Do You Trust? Who Should You Trust?

Services for Real Estate Pros with Marte Cliff Copywriting

Trust - That's a tough one in today's world, where we've learned that we'd better not trust our politicians - and definitely not the banks.

So who do we trust? Friends, family, colleagues?

It all depends on who - and for what reason. For instance, I trust my son to sleepy girl on uncle's shoulderalways care for his niece and to keep her safe... but do I trust him to remember to stop by the store and pick up a gallon of milk? Not always!

Border Collie

I trust my Suzie to let me know if there's someone outside...

I also trust that she'll steal a chunk of meat if I leave it on the kitchen counter. (Once it was 2 pounds of fresh-baked liver treats I had left to cool.)

After having my trust betrayed more than a few times over the years, I'm more skeptical than I once was. And I'm more aware that friends who can be trusted in one situation may not be trustworthy in others. (Of course, there are those who aren't ever trustworthy. I've been stomped on by a few and you probably have too.)

The challenge then, is to determine when to trust and when NOT to trust.

It isn't always easy, and some of my "don't trust" triggers may be faulty. For instance, I don't trust anyone who seems too "slick" or who brags too much about themselves. (There are those darned politicians again!) I could be missing out on getting acquainted with some fine people.

When I was still in real estate, I learned which agents I could trust and which I had better not trust. And of course I learned that there were a few clients who couldn't be trusted. Like the guy who managed to read upside down to get my seller's phone number. He was a creep, but my seller was trustworthy. He called to tell me the guy had tried to go around me to buy the property.

Our clients face the same challenge...

While we're all concerned with placing our trust in the right people, so are our clients and prospective clients. Our challenge is to show them that they can trust us. 

And while it's more complicated for you because your clients are trusting you with a huge investment as well as their personal information, I'm sure it isn't much easier for my clients to simply trust.

Until I've written for them, they don't know that I'll do my darndest to help them build their business with my words. They don't know that I'll meet our deadlines. And unless they personally know one of my past clients, they don't even know that the testimonials on my website are the truth.

I'm grateful that people continue to allow me to prove myself worthy of their trust.

Ronald Reagan said "Trust, but verify." I think that's pretty good advice.

This post is a submission to the ActiveRain / Adobe EchoSign Trust Contest. I could possibly win a prize. You can find out about the contest by clicking here



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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Marte, I'm a big believer in "follow your gut". It's worked so well for me for SO long. If I could say that there is one quality that has served me the most in business it has been my ability to read and communicate with people (that one came about recently thanks to my wonderful hubby pointing that out to me). If you don't really like people, this isn't the industry to be in. (Not YOU, personally... the universal you).

Jan 08, 2012 06:55 PM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gayle - I've been known to go against that gut feeling and talk myself into trusting when I shouldn't have. But not any more. Now if I feel an aversion to someone I listen to myself. I've even turned down some copywriting assignments because the person just didn't feel right to me.

Jan 08, 2012 07:10 PM #2
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Marte, trusting someone who isn't trustworthy can lead to trouble. I like your last statement credited to Ronald Reagan, "Trust first, then verify." That's what I try to do.

Jan 08, 2012 07:41 PM #3
Doug Bullwinkel
Envoy Mortgage, NMLS 6666 - Roseville, CA
Mortgage Loan Originator NMLS #281609

Ronald Reagan was a great president and many of his quotes will live on forever.  "Trust first, then verify" was one of the best.  He was definitely someone we could trust to do the right thing for us and he proved it many times over.

Jan 08, 2012 08:03 PM #4
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, that is good advice.  Oh, and I can't believe that buyer did that.  That's plain awful.

Jan 08, 2012 09:54 PM #5
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

I can believe the buyer did that. Trust is a big deal in our business - on both sides. Fortunately, I was blessed with wonderful clients in 2011; hopefully, that trend will continue in 2012.

Jan 08, 2012 11:12 PM #6
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Marte..... good post on trust..... Ronald Reagan said it best....

Jan 08, 2012 11:34 PM #7
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pamela - and we've all done it a time or two.

Doug - I agree. I wish we could have him here now to lead us out of this mess.

Debbie - Some people are just worms - he was one. But, I was only slightly shocked. This is a very small town and he was known for not being a real honest person. I just couldn't believe that he could stand on the other side of my desk and get that name and phone number while I read something to him from the listing form. He's not just a crook - he's a talented crook.

Maria - It is a big deal. Unfortunately we sometimes have to deal with people we know we can't trust - but at least it's safer when you know who they are.

Barbara - Ronald Reagan said a lot of things best.

Jan 09, 2012 04:33 AM #8
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, this was a good challenge and fun to read all the posts on what TRUST means to you.    Good post.

Jan 11, 2012 01:56 AM #9
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joan - Yes, it is interesting to read everyone's take on this subject.

Jan 11, 2012 04:25 AM #10
Beth Bourg
Adobe EchoSign - San Francisco, CA
Adobe EchoSign

Hi Marte,


Beth Bourg from Adobe EchoSign here... thank you for entering our contest. There's so many great posts -- stay tuned for more info about choosing the contest winner. If you have any specific questions about Adobe EchoSign, please feel free to get in touch.





Feb 02, 2012 10:53 AM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hi Beth - I've read some of the entries - you have a tough job ahead!

Feb 02, 2012 01:39 PM #12
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