Trust - That's a tough one in today's world, where we've learned that we'd better not trust our politicians - and definitely not the banks.
So who do we trust? Friends, family, colleagues?
It all depends on who - and for what reason. For instance, I trust my son to always care for his niece and to keep her safe... but do I trust him to remember to stop by the store and pick up a gallon of milk? Not always!
I trust my Suzie to let me know if there's someone outside...
I also trust that she'll steal a chunk of meat if I leave it on the kitchen counter. (Once it was 2 pounds of fresh-baked liver treats I had left to cool.)
After having my trust betrayed more than a few times over the years, I'm more skeptical than I once was. And I'm more aware that friends who can be trusted in one situation may not be trustworthy in others. (Of course, there are those who aren't ever trustworthy. I've been stomped on by a few and you probably have too.)
The challenge then, is to determine when to trust and when NOT to trust.
It isn't always easy, and some of my "don't trust" triggers may be faulty. For instance, I don't trust anyone who seems too "slick" or who brags too much about themselves. (There are those darned politicians again!) I could be missing out on getting acquainted with some fine people.
When I was still in real estate, I learned which agents I could trust and which I had better not trust. And of course I learned that there were a few clients who couldn't be trusted. Like the guy who managed to read upside down to get my seller's phone number. He was a creep, but my seller was trustworthy. He called to tell me the guy had tried to go around me to buy the property.
Our clients face the same challenge...
While we're all concerned with placing our trust in the right people, so are our clients and prospective clients. Our challenge is to show them that they can trust us.
And while it's more complicated for you because your clients are trusting you with a huge investment as well as their personal information, I'm sure it isn't much easier for my clients to simply trust.
Until I've written for them, they don't know that I'll do my darndest to help them build their business with my words. They don't know that I'll meet our deadlines. And unless they personally know one of my past clients, they don't even know that the testimonials on my website are the truth.
I'm grateful that people continue to allow me to prove myself worthy of their trust.
Ronald Reagan said "Trust, but verify." I think that's pretty good advice.
This post is a submission to the ActiveRain / Adobe EchoSign Trust Contest. I could possibly win a prize. You can find out about the contest by clicking here