Lead Genie? Search engine Ads? Wallet Suckers!

Real Estate Agent with eXp Realty

Anyone notice the new ad for the Lead Genie on active rain?  You must have seen it.  The blue guy with ear rings that says:

Leads! Leads! Leads!

If you have been in this business long enough you know there is an entire layer of the real estate industry that has nothing to do with being a real estate agent or broker.  It is the part of the business that has the goal of doing one thing:

Sucking money out of the wallets of us agents!

When I first started out in real estate 7 years ago I paid for google ads.  It worked great and I closed deals.  Except most of my profits on the deals I closed went to paying for google ads!

The past year or so I tried the Zillow premeir agent program.  I closed deals from it and it has paid for itself.  BUT MOST OF MY PROFITS WENT TO ZILLOW.  I am in the process of trimming way back on my zillow advertising now as my contracts expire.

I'm tired of working for other companies!

I got into real estate to work for myself.  I'm in business to make a living for me and to help my clients.  I'm not in it for making money for google, zillow, Trulia, active rain, and the other endless sites out there that just want to suck money out of agents.  Yes, some sites are great tools for agents and I will continue to use those sites that add value to my business and make me more productive.

Paying for leads is another story and you can quickly lose a fortune paying for leads as an agent.

In 2012 I'm shifting gears and using what I have been taught at eXp Realty and Working the Magic.  I'm building my own real estate IDX sites and generating my own business.  I am already starting to generate real estate leads throughout Massachusetts and I'm in the process of launching a New Hampshire state wide site as well.

I'm not a programmer. I'm not a web design guru.  I'm not a graphic designer. I'm not an search engine expert. I'm just an agent that has a great company behind with great training.  I'm just following what I was taught and I'm saying no to the wallet suckers out there from now on!

Suzanne Gantner
Realty Texas - Round Rock, TX

Yeah, my broker won't allow us to pay for so called leads, doesn't pan out in the long run.

Jan 09, 2012 12:27 AM
Jamie R. Bell
Bell Realty Group at Berkshire Hathaway HomeServices NEP - Glastonbury, CT
Your Central CT Realtor

I tried the Google ads once it lasted maybe 3 months but luckily I only paid for one month. I really felt they over promised, under delivered and their timeliness was poor. I have found that the unfortunate thing about this business that unless you are your own broker even your company will suck you dry. I am affiliated with a great national company that gives us fabulous tools and exposure but their fees for leads are ridiculous too. Good luck on your mission.

Jan 09, 2012 12:31 AM
Karen Salmon
RE/MAX Complete Realty - Okotoks, AB
Okotoks Real Estate Agent

INteresting how in my area, the realtors showing up first page of google (including paid ads) aren't the ones closing the deals. Work by referral. It's easier, and more enjoyable.

Jan 09, 2012 12:50 AM
Angela Lyons
REAZO - Missoula, MT for home buyers and sellers.

 Lead generation services are just like real estate agents - some are better than others. Unfortunately for both the consumer hooking up with an agent and the agent signing up with a service, oftentimes you have to try them yourself before knowing if you had found a good one or not.

I work for one of those lead generation services and I believe it works well for most of the agents who give it a try. I say that because most agents who sign up with us stay with the service - even though they are under no obligiation to do so.

Good agents get repeat business, bad agents, not so much. The same in my industry. The idea of paying for a lead is a good one that can serve an agent well - as long as the leads are real and a significant number of them end up closing.

No service works for everyone but some of the services work very well for some of the agents. The key is the service needs to be providing valid leads and the agents need to work those leads with the same commitment they show with other, more traditional referrals.


Jan 09, 2012 01:02 AM