What’s Your Competitive Advantage?

Education & Training with Ludwig & Associates


Motivational Power Quote


What’s Your Competitive Advantage?    

“If you don’t have a competitive advantage, don’t compete.”

Jack Welch, business executive      


As I see it . . . . . . .


What’s your competitive advantage?


Does your competitive advantage separate you from your competitors? Or does it have you stuck in the pack?


Does your competitive advantage create a compelling reason for someone to do business with you? Or are you more of the same old thing everyone else is doing?


Your competitive advantage will either put you on the leading edge of your profession which will create a clear path to achieving your goals and objectives. Or you will go virtually unnoticed in your profession.


A competitive advantage is the thin slice that makes you difference from you competitors and provides you customers and prospects with benefits in doing business with you.


What is it that makes you the professional that people want to do business with you?


To name a few: Is it your experience, your attitude, the quality of your customer service, your product, your values, your negotiating skills, your communications skills, your knowledge your persistence, your niche or your personally?


There is something that you’re doing or have the capacity to do that will create your competitive advantage. You may have to adjust it, modify it, you may have to change it or you may have to bring it to the surface but it’s there.


Your competitive advantage is a thin slice of difference between you and your competitors it can be as little as a 5 to 10% difference. The key is to create a degree of separation in what you’re doing and in time you’re your degree of separation will grow into vast separation  and become your competitive advantage.  


Ask yourself what’s your competitive advantage? By asking the right questions you will find the right answers and your competitive advantage.


©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author





Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 01/09/2018 04:53 PM
  2. Joyce Marsh, Daytona Beach Florida 01/14/2018 02:38 AM
Real Estate Sales and Marketing
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POSITIVE ATTITUDE for the Weary Soul
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competitive advantage
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Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Lou - great point and quote from Jack. It's so true and I work on growing my advantages everyday. 

Jan 09, 2012 02:23 AM #1
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I don't think Mr. Welch was talking about real estate in this quote.  You have to build your competitive advantage, there are no magic potions.  We have to be able to sell ourselves and that is our main competitive advantage...

Jan 09, 2012 04:25 AM #2
Patty Da Silva, Davie, Southwest Ranches Cooper City, Plantation, Weston, REALTOR
BROKER of Green Realty Properties® - 954-667-7253 - Davie, FL
Top Listing Broker

Does being cute count?

Hope all is well Lou. Love your quotes, especially on Mondays.

Jan 09, 2012 10:14 AM #3
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Very enjoyable post. I like your statement about the degree of separation. I completely agree with you about it making a huge difference in your success. These little competitive advantages are the difference from those that are simply surviving in this business and those that are thriving.

Jan 09, 2012 01:02 PM #4
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


If you play your cards right...you can have success now, and later.


Jan 09, 2012 02:20 PM #5
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

If you are focused, confident and willing to work hard, your competitive advantage is you! You are the only thing your competition cannot duplicate! Enjoy your day!!

Jan 09, 2012 10:53 PM #6
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Lou Ludwig

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