Brazilians love Florida; approximately 1.8 million of our neighbors to the south intend to visit through 2013 and Florida's realtors hope to convert these visitors to home buyers.
Representative of Florida's realtors, along with Governor Rick Scott and John Sebree, Florida Realtors vice president of public policy, traveled to Brazil recently hoping to encourage these prospective visitors whose country has one of the world's healthiest economies, to buy a home in Florida. Press coverage was extremely positive and stressed the beauty of Florida and its affordability for international buyers.
Emphasizing that Florida's realtors can help Brazilians find the perfect property, the delegation was able to generate at least eight stories about Florida real estate. Florida Realtors also promoted Florida real estate with a booth at FIESP (Federação das Indústrias do Estado de São Paulo) and meetings with two Brazilian real estate associations in hopes of building stronger ties between real estate professionals.
Brazil experienced a 44 percent increase in visa applications from 2010 to 2011, with 820,000 visas processed during 2011. Expecting visa applications to surge to 1.8 million by 2013, the U.S. plans to double the number of agents issuing visas in Brazil.
Source: Florida Realtors
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