By continuing to add quality to your services, you offer prospects a compelling reason for choosing you instead of the competition...including Internet options.
Internet-Based Do-It-Yourself Real Estate Transactions?
The virtually unlimited access to Internet resources is mixed blessing in today's market.
Becoming Internet-Savvy improves your ability to gather and exchange important information.
The Internet allows you to learn more about your market and the clients that you will serve. But this is much more than simply going on-line and gathering information.
Your Internet research will help you identify people who should meet and get to know. These people can help you learn more about your market and clients. They also represent potential clients, sources of referrals and referral partners.
It also allows prospective clients access to the same publicly available information as you. Buyers and sellers can check out comparable listings and relevant market information.
With access to this information, many prospects believe that they can complete their real estate transactions without the help of real estate agents.
Or Add Quality To Your Service?
The key to encouraging prospects to choose you...instead of the do-it-yourself approach...is to add quality to service.
In practice this means doing more than simply repeating the information that can be found online.
Use your own experience-based market research to as a basis for professional, well founded opinions and advice.
While the real estate industry has recognized the importance of agents' websites, few agents have recognized the full potential of unique websites.
Most agents simply use the website format supplied by their brokerage or company....much like they use company-supplied signs and print advertising.
As a result, most agents' websites look much the same...and agents are virtually indistinguishable from each other.
Your unique website distinguishes you from the competition. It also allows you to showcase what you do well...serve clients.
To better distinguish yourself from the competition, add quality to your web site.
Here's how you can add more quality to your site:
- conduct a survey to monitor client satisfaction
- add testimonials
- start a blog
- use social media capability
- post your newsletter
- keep clients up to date (use private, pass-word protected pages)
To learn more about adding quality to your service, see Add Quality To Your Service To Attract More Clients
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