In Case You Missed it... Here's Help With Expanding Your Referral Base

By
Services for Real Estate Pros with Marte Cliff Copywriting

Do you know the other business people who serve your customers? If not, why not?

I don't mean just the mortgage lenders, title officers, and others who help facilitate your transactions. I mean the people who own and operate other businesses that serve the consumers in your territory. Mechanic at work

Think hairdresser, cafe owner, mechanic, and grocer. Think landscaper, photographer, pet groomer, and day care operator.

All of those people know and interact with the people who are your potential clients.

So get acquainted with them. Put yourself in a position that will cause them to mention your name or hand out your card any time one of their customers mentions real estate.

How?

 

  • By offering to help them build their businesses.
  • By being interested in what they're doing and offering to tell your clients and customers about them.

 

To help you do that, I wrote a set of 3 "Who are you?" letters - and all you have to do to get them is visit me at Copy by Marte and opt in to get them.

So - get the letters. Then send them!

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Mimi Foster 01/10/2012 12:27 PM
  2. Donna Foerster 04/01/2012 05:37 AM
Topic:
ActiveRain Community
Groups:
Real Estate Rookie
Services for Real Estate Professionals
"Whacked"!!!
Addicted to Active Rain
Blogs Happen...
Tags:
get more referrals
real estate letters
expand sphere of influence

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kathy - Absolutely. But don't stop with the "professionals." The person who owns the little cafe on the corner could be a good source of referrals, too.

Debbie - it was something someone said here on Active Rain that caused me to write them... so of course I have to share with fellow rainers!

Mimi - It's that old "Give to get" premise. And I do believe it works.

Karen Ann - Yes, that always is the hard part. But if you only send one letter to one other business person once in a while... it could make a difference.

Jan 10, 2012 01:09 PM #5
Rainmaker
2,394,979
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

These are great letters Marte! I need to go check out your offerings.  Thanks for your generosity!

Jan 10, 2012 01:40 PM #6
Ambassador
559,434
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Marte,

Pfanntastic stuff, we are looking forward using you great materials, thanks so much for sharing your craft with us.

Jan 10, 2012 02:00 PM #7
Rainmaker
1,004,473
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Marte:  I am not disagreeing with you.  Not at all.  These letters are an excellent idea.  I am just wondering out loud how many folks read stuff like this, decide it is a great idea, and then neve actually DO anything with it.

Jan 10, 2012 02:30 PM #8
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Evelyn - You're welcome. Thanks for taking the letters!

Peter & Linda - Thanks so much for participating! I hope the letters help you make some valuable new contacts.

Karen Ann - Only the ones who are determined to leave no stone unturned in their quest for success.

When I wrote the basics of my Kindle Book: How to Grow Your Small Business on a Small Budget, I did it for a friend who needed to bring more customers into her convenience store. She said "Thanks. I'll think about it." But... she did nothing and in a couple of months the store displayed the "Closed" sign. A shame, but she was one who couldn't motivate herself to make the effort.

Jan 10, 2012 02:54 PM #9
Rainmaker
621,529
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

Marte.... thanks so much!!!   THis is a great idea....I have been really working on not being a secret agent these days....  Your point to Karen....well I know of a gal who had a store I loved....I helped her in so many ways for marketing on a budget....guess who just sold out and the new owner has changed up the store so much!!!   uuggghhh

Jan 10, 2012 02:57 PM #10
Rainmaker
716,608
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Marte - I really liked this - hit the suggest button. I'm doing this more and more to get the word out about local business.  They need our help with the big boxes getting sooooo much of the business in our area....and of course they will remember you and help you. 

Jan 10, 2012 03:29 PM #11
Rainmaker
3,365,699
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Marte -- excellent advice and a great way to make those who follow your advice the go-to person for clients seeking a source for valuable information.   I love it when clients ask me for referrals.  For Realtors, it can definitely reinforce the "neighborhood expert" image.    

Jan 10, 2012 05:04 PM #12
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Deborah - Once years ago when I went to a NAR convention there was a great talk about not being a secret agent. I always wished I could mimic the lady's voice when she talked about her Mom's friend saying "Are you still in real estate honey?"

I'm sorry you lost a store you loved... no fun!

What I forgot to say to Karen Ann was that my friend had asked for help. When I think about it now I think I should have said I'd help her for a price. Perhaps free advice just wasn't worth anything to her.

Ruthmarie - Yes, they do. And I think our small businesses can make it in spite of the box stores if only they don't try to compete on the same level. A small store can offer the personal touch and I think that's what will keep their customers.

Michael - Yes, and that neighborhood expert image is a valuable one.

Jan 10, 2012 06:08 PM #13
Rainmaker
841,857
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Marte a good tip, I network with local home improvement contractors and locally owned family business, restaurants etc.

Jan 10, 2012 10:19 PM #14
Rainer
147,717
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Great post Marte! You've got me thinking where and how I can expand my sphere to help others. Thanks!

Jan 10, 2012 11:19 PM #15
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

David - Good for you. The more people who know, like, and trust you, the more referrals you'll get. And of course, the more you help those other businesses the better you'll feel.

Michael - Good - go for it!

Jan 11, 2012 04:24 AM #16
Rainmaker
3,983,425
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Marte...I agree.  I have a list of nearly 100 people I send my clients and friends to in a number of surrounding towns.   It is also good for these people to know that we do this in hopes we may be recipricated upon.

Jan 11, 2012 04:37 AM #17
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William - It sure can't hurt for all of them to have a friendly feeling toward you!

Jan 11, 2012 05:10 AM #18
Rainmaker
1,279,027
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Marte~ I had a plan last year to visit local businesses and then blog about them, unfortunately I ended up very sick and I was unable to execute my plan.  2012 will hopefully be different and I'll have a chance to get out there and meet so new folks!

Jan 11, 2012 06:46 AM #19
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Donna - Getting sick can wreck every kind of plan. I hope this means that you're well now. Here's to a happy and healthy - and prosperous - 2012.

Jan 11, 2012 08:18 AM #20
Rainmaker
1,304,481
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

I have found they do not want to hook up and look like they are showing favortism the same with title companies and mortgage companies

Apr 01, 2012 05:47 AM #21
Rainmaker
1,004,473
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Charles:  I would not describe someone who does not want to "hook up" because they are using the same title companies and the same mortgage companies... I would not call that "favoritism"... I would call that being "satisfied with a job very well done."

If I were in a service position and trying to "break in" to a Realtor group, I would go to each and every manager of an office in the area, and offer to train and work with their brand new agents.

Most managers don't have the time to do that, and most also do not have full-time trainers to do that for them.  Breaking in with the Newbies, and the dissatisfied folks... that is how I would build my "service" business with Realtors.

Apr 01, 2012 06:12 AM #22
Rainmaker
1,197,991
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Marte

Ditto on the thanks of sharing these. I will sign up and take a look, cheers cvc

Apr 01, 2012 06:58 AM #23
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Charles - I can understand that with title companies and lenders - they need to stay on good terms with everyone. But how many agents are taking the time to learn about other businesses in order to perhaps refer customers to them? Those other businesses are the ones that could turn into good referral sources.

Karen Ann - Again, I think you're thinking of the people who are directly connected with real estate transactions. I was thinking of all those other people in the community.

Curtis - Thanks - I see you did just that. I hope the letters give you some good new connections.

Apr 01, 2012 08:05 AM #24
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,545,026

Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
*
*
*
*
Spam prevention