Adding Character to a Vacant Home is So Important

Reblogger Sally Weatherley
Home Stager with EXIT STAGE RIGHT

As a Vancouver Home Stager, I find it's wonderful when Realtors® endorse a Home Stager's reason for being!  We can keep explaining until we're blue in the face about the benefits of staging a home for sale, but when a Realtor® steps up to the plate and explains how they've seen "first hand" how staging has helped sell homes, it validates what we do. 

Here's a recent post by Belinda Spillman, a Colorado Realtor®, outlining her experience with how home buyers react to vacant homes as opposed to staged homes. 

Original content by Belinda Spillman CRE# 40005863

 

Adding Character to a Vacant Home is So Important

 

I recently went on a couple of listing appointments, with my business partner Will Hamm, where the homes to be sold were sitting vacant.  There wasn’t one thing in the home, not even a roll of paper towels. 

 

Many homeowners feel that the best way to sell their vacant home is to remove every last item from the home.  This isn’t always a good idea and here’s why.

 

Buying a home is always an emotional experience as well as financial.  The buyers need to feel some emotion when they walk into the home and a stark empty home void of any character emits no emotion.  For men this isn’t always such a big deal, but isn’t the woman who usually makes the decision of which home to buy (even though most men don’t realize that)? 

 

roomNot everyone is creative when it comes to visualizing furniture in a vacant home.  Without furniture, rooms usually look smaller and the question arises of how much can fit into each room.  If the home is staged with appropriate furniture, there is no guess work.

 

Bathrooms are typically a cold room in the home without character.  Why not buy a nice shower curtain or drape to swag back and make the tub look inviting.  A few candles on the ledge with some nice smelling soaps wouldn’t hurt either.

 

kitchenThe kitchen is the heart of most homes.  A vacant home with absolutely nothing on the counters doesn’t emit any warmth to the homebuyer.  Some knick knacks and colorful towels would spice up that kitchen.  I have also used a serving tray with a setting for two on the edge of the counter.  Coffee cups and pretty napkins are a nice touch. 

 

One of the folks we met with asked if staging his home would result in more money in his pocket.  I told him that staging his home would make his home sell faster which would effectively mean more money in his pocket because it would reduce the debt service on his home while it was sitting on the market. 

 

Stagers are artist.  Let them make your drab home look outstanding.  They are worth their weight in GOLD!!!

 

Belinda Spillman
Cornerstone Homes Realty
Metro Brokers Marina Square
(303) 884-2026
www.BelindaSellsColorado.com

Belinda1126@hotmail.com

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Ambassador
2,305,742
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Sally.  Thanks so much for re-blogging.  I appreciate it so!!!!

Jan 12, 2012 04:07 AM #1
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Belinda - Thanks so much for your inspiring post!  There's some great feedback, too.

Jan 12, 2012 04:16 AM #2
Rainer
253,909
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Sally thanks for re-blog , I would miss it. It is so nice that Realtors finally realize that it takes longer to sell vacant homes and suggest staging to their clients. I always say that the buyers doesn't have anything else to do in the vacant house than look for imperfections.

Jan 12, 2012 05:21 AM #3
Rainmaker
1,062,207
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Sally...thanks for Re-blogging Belinda Blog...I'm a believer.

Move to Victoria and start the good life...Ha

LovaYa...Keep Posting Girl

Jan 12, 2012 05:24 AM #4
Rainmaker
449,450
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

I missed the original post, so thanks for re blogging Sally. I think stagers should compile statistics to compare staged vs unstaged sales. Sometimes anecdotal evidence won't convince people, but hard numbers will.

Jan 12, 2012 06:28 AM #7
Rainer
255,303
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Hi Sally, love Realtors like Belinda. I know you'll want to respond yourself to #7 with the specific industry stats. I hope Realtors know that RESA (Real Estate Staging Association) is a great source for those statistics and more on their website www.realestatestagingassociation.com ... and all certified, professional home stagers will list these and possibly their own stats on their business websites. Its true, they do help bring the point home.

 

Jan 12, 2012 08:14 AM #8
Rainmaker
774,284
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Sally, Belinda sounds like she understands the business and the emotional nature of home buying and selling.  The problem is that many Realtors think that they are also stagers, and while they have taken the course, it does not necessarily mean they should be doing the work-an independent eye is very important.

Jan 12, 2012 09:15 AM #9
Rainer
319,488
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Seaside Sally, I love Realtors like BB! If they know the value staging brings to a home, then they can refer a stager to their client and explain why, and that will make everyone's life better! Thanx for re - blogging!

Jan 12, 2012 11:16 AM #10
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Anna - So true - a vacant home leaves nothing to look at but the imperfections in walls, floors, windows etc.  Good point.

Fred - I know you're a believer in home staging - that's why you're one of the best Realtors® in Victoria, B.C.!!!  Love ya back!

Valerie - Absolutely.  A vacant home just appears to have no soul.  Staging a vacant brings warmth, life and love to a home.

David - Thanks for going over to visit Belinda's post - she really nailed it.

Malcolm - You're so right.  The stats and numbers are there, through RESA (The Real Estate Staging Association), where we submit our stats for staged homes.  Also, many of us compile our own personal stats for our companies.  Nothing speaks louder than hard facts.

 

Jan 12, 2012 01:03 PM #11
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Kim - The Realtors® who "get" and support home staging are definitely ahead of the pack.  They're the ones who can sell homes faster.  The MLS photos look better and the homes are easier to show when staged and presented at their very best.  It's kind of a no-brainer.

Joanna - Yes, there are Realtors® who will stage their own listings.  Some, like David Ames above, are excellent at it, because they used to run their own staging company and are very talented.  Others are not so good at it, and should really leave it to those of us who are trained in design and staging.  That will give them more time to focus on actually selling the property.

Peggy Sue - It's definitely a win-win situation when a Realtor® brings in a home stager.  We can be the "bad cop" - well, not really mean, but just telling the truth and calling it like it is.  We can't sugar coat the fact that the purple wall (or the Playboy bunny duvet...) needs to be toned down or go. 

Jan 12, 2012 01:12 PM #12
Rainmaker
364,905
Sharon Lord
Maracay Homes - Peoria, AZ
New Home Advisor

Sally - Belinda is SPOT-ON!  Glad to see another agent on "our side" and promoting the need for home staging!

Jan 13, 2012 06:50 AM #13
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Sharon - It warms the heart, doesn't it?!!

Jan 14, 2012 02:33 AM #14
Rainer
84,534
Andre R. Aragon
Greater Tampa Real Estate Photographer - Tampa, FL
Real Estate Photographer

Hi Sally - good re-blog. Nothing I hate more than photographing an empty or near empty home!

Jan 17, 2012 10:21 PM #15
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Andre - Great to get the perspective of a photographer on this subject.  It's just such a shame when a home isn't staged for sale.

Jan 18, 2012 02:42 AM #16
Rainmaker
2,193,252
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great reblog choice Sally...I would have missed the post otherwise!  We can sing each other's praises all day long, but when an agent validates our services it's even more powerful!

Jan 21, 2012 03:15 AM #17
Ambassador
1,242,685
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I am not a cook. Having said that, the KITCHEN is still the heart of the home! This is why I want my new home to have an open concept Living/Dining/Kitchen! :)))

Jan 23, 2012 02:15 PM #18
Rainmaker
433,880
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Sally - excellent reblog and I think the more Realtors learn about staging and how it can be a very powerful and effective market tool to sell a home the more receptive they are to the idea. Almost all my work comes from Realtors because it's finally something that's taking off in our area as they view staged homes and see the difference it makes in how a home will show in person and on MLS. Can't wait to see some of your RESA photos!

Feb 07, 2012 11:37 PM #19
Rainmaker
504,894
Teral McDowell
Referral Patners LLC - Murphy, TX

Rooms do look smaller especially in a smaller house and staging has proven to be most beneficial in a few of my transactions.

Feb 10, 2012 03:58 PM #20
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Sally Weatherley

Vancouver Home Staging, Home Stager Vancouver, B.C
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