Truth in Advertsing and other knee-slappers

By
Real Estate Agent with Divine Realty 757788

     Recently an agent was grousing on line about not being fully informed about a demerit that a property had before he brought his client to visit.  The implication is that if the listing agent had disclosed more on line in the MLS, he and his clients could have saved a trip.  Does he have a valid point? 

     How about seeking a date on line?  In your match.com profile, full disclosure might require you to mention your last four squeezes who hate you, or about your star turn on America’s Most Wanted.

     But of course advertising is a different animal than disclosure.  People are notorious for buying (or marrying) something/someone not even close to their wish list.  I had one buyer who drove me absolutely nuts searching for the perfect “mancave”.  Then he bought a condo on a slab.  Huh?

     As a seller’s broker, our role is to attract folks.  It would seem incumbent upon us to keep from actions that would discourage someone from considering the property.  So for my part, I promise I will not complain, if on my next showing, we get a hearty snootful of aroma from the pig farm next door.   

 

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Connecticut New Haven County
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web marketing
truth in advertising
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Rainmaker
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Richard and Jean Murphy
Harborview Properties - Portland, ME
(207) 712-4796

Joel, Not disclosing a material defect would be an issue with me, but advertising is to get people to the property. One persons pig farm aroma is another persons perfume (or something like that).

Jan 13, 2012 12:11 AM #1
Rainer
13,598
Joel Matson
Divine Realty - New Haven, CT

Hello, Richard and Jean,

       Thanks for your thoughts.  Full desclosure at its proper time is of course so critical. Hopefully our advertising casts that wide net that reaches folks who might not even have thought that our client's property would have appealed.

          

Jan 13, 2012 01:25 AM #2
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Rainer
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Joel Matson

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