You Can't Ignore Social Media Forever - SEO is Going Social

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

social media SEO

With Google turning out their new Search Plus Your World algorythm online searches are getting more personal and more detailed than ever before. People are searching using detailed questions, needing answers and information. People are on Facebook, Twitter, LinkedIn, Pinterest, Google+ and every other social media out there and unfortunately if you want to be found online you can no longer turn a blind eye to the social side.

Google is picking up what others are doing socially and turning this into the top search results. No longer is your static page on your website you created five years ago going to get the same results as those that posted today and had feedback, comments, shared posts and tweets. This is where the information is at and if we don't keep up with it we quickly lose our online traction.

Google is returning images, videos, answers and active news posts that inform and quickly give us the results we need.  Google is also now indexing Facebook comments and this means that any visitor to that site can affect search rankings by commenting. "Quality, relevant comments and links may help boost a page’s ranking, but spam in Facebook Comments may also hurt rankings." - Inside Facebook

Here’s what this means to a website. Say you’ve just published a new market report for the Las Cruces real estate area, and of course you want people to find it when they do a related Google search:

  • In the old search model, you pack the headline with keywords like “Las Cruces Real Estate Market Report″ so everyone searching Google for that phrase sees your story. A simple, one-size-fits-all solution.
  • In the new model, Let's say Bob searched for this story but only because his friend shared it and promoted it, But Tom could instead see a different part of the story that his other friend shared and thus get different results. Example model by Poynter

I understand that you can't be everywhere at once and keeping up with one social media is time consuming enough. But I also don't want you to get stuck in just blogging. Once the blog is out there and it rolls off the front page you must have a way to bring people back, to draw questions and comments from them and to discuss and talk about it in social media circles otherwise Google will not find any importance in it and you're once again lost in cyber space.

"Those that ignore social media will become isolated, invisible and irrelevant to growing segments of digital audience." - Poynter

So what do you do?

sharing links and social media

Pick a couple social media and make sure you are promoting your information, blogs, listings, rates, ideas and personal opinions out there at least 3-4 times a week - more is better but not over 10 times a day otherwise people will start to unlike you or stop following.

Tell people what to do. Like my page - follow me - ask questions that you want answers to - and answer those that you can when you find them. Keep your business on the forefront but don't shove it in people face every time they see you.

Share other people's posts and let them know. They just may return the favor.

You may have to go kicking and screaming but it will make a difference if you keep at it.

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (62)

Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Media streams, of the topics you covered and swimming with others in the same jet stream. Important to harness and know what you say, how and when, where all help trigger search engine results. Use your media, create fresh content someone would want to use.

Jan 14, 2012 10:31 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good post.  I figure just keep blogging and use a variety of key words. 

Jan 14, 2012 12:34 PM
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

Tammy, another great post and a real reason why your blog is featured. Enjoy every one I read. Thanks for sharing. 

Jan 14, 2012 01:57 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


So you are telling me that I am not doing enough with AR, facebook, linkedin and twitter.  I now need to post on Google+.  Help!  I haven't even looked at Google +.  So if I have to be on it, tell me what to do.

Jan 14, 2012 04:47 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Tammy,

46 comments and you are not even featured!

You are the go to authority on AR for SEO

Thanks. You show up regularly in my searches for Seattle area real estate!


Jan 14, 2012 09:54 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks everyone for the comments, They kind of got away from me this week since it was my birthday and I was banned from the computer! HA... Jirius,  It basically means we are no longer just randoming finding things on the search engines... we are getting it cause our friend posted it, then we see our other friend liked something and we  navigate to the content or site via our friends rather than the search engines. This is where it's ok to still do great stuff online but your connections on social media are ever that much more powerful.


Evelyn, since it IS from Google and if you WANT to be seen on Google, my suggestion is to use their platform.... they love their own tools so why not. YOuTube uses Google. YEs it's hard to be everywhere at once but when you post really good, optimized content, get it EVERYWHERE you can. I know.. that's going to take an extra 10 min maybe... but it may be really worth it.

Winston, Where did you see this featured? I keep getting comments but not featured... odd. ?

Phil - I KNOW! UGH...  ;-)

Have a great weekend everyone!

Jan 15, 2012 12:24 AM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Tammie - this is excellent!  SEO is so important and so hard to think of every day in all the things we do.  We need constant reminders to have SEO foremost in our minds.  I have to get started on my day, but I am bookmarking this one to come back to later in the day for more thought.  Thank you!

Jan 15, 2012 12:31 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Tammy, It sure pays to be aware of all the things that you've mentioned.  I love the SEO posts because like Barbara above, I forget to think about the importance of it and seeing blogs written about it reminds me to make some effort to help my SEO daily.   


Jan 15, 2012 12:41 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Barbara and Judi for coming by!!  It really is something people cannot ignore anymore.

Jan 15, 2012 12:44 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammy, I so agree.  Everything I read says SEO is now looking for dynamic content.  Perfoct for Rainers!

Jan 15, 2012 10:56 AM
Tom Larsen
The Larsen Protection Team - Williamsville, NY
We Shop, You Save!

Very good post, I appreciate the tips and help.

Jan 16, 2012 01:36 AM
Centerville, KS

Personally, I focus on Facebook, Twitter, LinkedIn, and ActiveRain as they give me the most return on my time invested with them. I am still trying to grasp Google +1 and how I can correlate it with my business!! Any advice is greatly appreciated!

Jan 16, 2012 04:35 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Well, you just confrimed what I recently decided -- since Google is THE name of the game, I'll have to get on the Google+ bandwagon. I think I will soon be doiing ALL of my marketing, branding, and lead gen online.

Jan 16, 2012 08:16 AM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Tammy.......I've been on Twitter, Facebook and LinkedIn for Years, in fact my AR posts go to Twitter, then sent to Facebook and then i like my +1 when I post and do the same for others.

I just did a search yesterday while in my Google + and I did not show up with normally good key words like Victoria BC Real Estate, Oak Bay Real Estate and others...I then looked at my Google + posts...for some reason I thought when I liked the   +1 button on posts they would show up in my Google Posts...back to basic with Google +, I'll need to post there directly...Correct?


Congratulations on your Feature....Thanks for sharing!

Jan 17, 2012 05:17 AM
Penny Bergstrom
Delicious Decors, Stage, Design, Remodel 805.448.9226 - Santa Barbara, CA
Home Staging, Interior, Design & Remodel, Santa Barbara to LA

Excellent post as always Tammy! Thanks for all the valuable contributions you make to us all!

Jan 20, 2012 07:13 AM
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Your Blogs are always informative. Thanks Again!

Jan 20, 2012 05:49 PM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Tammy - Why was the reblog of your post featured instead of your post?  Strange!

Aug 31, 2012 06:12 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT
Tammy - My mistake. I could have sworn I saw a gold star next to someone who reblogged this post. It certainly should have been a featured post and I'm going to suggest it.
Aug 31, 2012 11:31 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Ahh ok Gail :)

Sep 01, 2012 12:30 AM
Sabrina Schirmer
National Insurance Solutions, LLC - Winter Haven, FL

Tammy, Thank you! I am just learning some of the SEO & Social media. Great information

Sep 01, 2012 11:03 PM