Technology meets Buyers & Sellers....right in the face!

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

We all know that technology is moving at leaps and bounds.  Just look at AR and the addition of POD casts, links, advertising....comunication and contacts are seconds away.

Last night....I was preparing my marketing program for my newest listing, my phone and computer within seconds of each other beep.

That means when my phone beeps someone has downloaded a file from my website.  I have different beeps, tones and sounds for different happenings.  I feel like a bad Broadway musical at times.  When clients call my phone plays the....William Tell Overture.  When family calls....it't the theme from the "Executive" and it goes on....and so shall we.  On my computer the beep means I have a new email message.  Being engaged to the technical wonders available is what I feel I have to be, to take advantage of all those dollars I spend in marketing.  I want to capture new clients...sellers and buyers.  Representing both to me is a better service than representing one solely.  That is a personal philosophy and I do not condemn or any agent for being a specialist.  I just choose to serve the whole real estate market.  Moving along.

So to take advantage of my marketing dollarsI have all these electronic methods of tracking results and capturing leads...hopefully hot leads.  I have a full scale website that seems to work rather well.  I am still adjusting pages and making changes and it gets better and attracts more users with each update and change.

I forward phone calls, emails etc to my phone....one of those Treo's.  Some like em others hate em....it works for me.  Back to the beeps!  I check the phone....a text message from my website....somebody downloaded a buyers report....I have an email address and a phone number.  I check my email....yup....and the email is conclockfirming the text message....a buyer prospect downloaded a report and searched some of my listings.hot

I check the clock, it's not to late....I call to make sure the prospect found the information needed.  The voice answers...I introduce myself....and ask if I could be of any additional assistance....shocked the voice says who is this?  I again introduce myself....the voice says, "OH man....I am on your website right now"!  I never expected a call that quick...you already emailed me....(my auto-responder emailed the prospect automatically) saying I check my emails regularly throughout the day during business hours and would get back to them by the end of the business day or next day at latest.  If they need me sooner call my cell number.  She read my auto-responder reply....word for word....I'm thinking it works!

The prospect is going to view one of my listings this weekend.  Quickly responding to consumer needs meets both your seller needs and the buyers goals.  This is one of those "win-win" methods of doing business.

The prospect was shocked, surprised and blow-away all at the same time.  "I have never had a Realtor respond so quickly", was her statement....  Technology is allowing us to capture, define and serve our clients and prospect faster and better than ever before.

Has your technology met your Buyers and Seller face to face?

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Rainmaker
339,056
Candi Munguia
Munguia Group (Keller Williams Dallas Metro North) - Lewisville, TX
REALTOR®, Texas Dream Homes
That is an amazing story.  That really must've been shocking for your prospective client! 
Nov 13, 2007 02:24 AM #1
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Candi, the prospect was very surprised.  It does not always happen this way....many times leads from websites are bogus numbers or bad email addresses....my technology is not sophisticated enough to check phone numbers or email addresses.  Thanks for the comments Candi.
Nov 13, 2007 03:00 AM #2
Rainmaker
250,018
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors
You are absolutely right!  I just had some buyers this week that I met from my website and they were absolutely amazed at how fast I got in touch with them.  That in itself sealed the deal in earning their business!
Nov 13, 2007 10:59 AM #3
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Michael it is easy if you have the tools....thanks for the comments Michael.
Nov 13, 2007 11:01 AM #4
Rainer
36,211
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes
I have to go check out your website now! It sounds like you have put together a great website and I like hearing how your responding to your leads. Sometimes I feel calling too quickly will turn people off but your comments on what you say "Did you find what you needed, can I be of any additional assistance?" was great. Thanks! Gotta get used to asking for buisness and putting myself out there - I do it, but need to do it more.
Nov 13, 2007 12:15 PM #5
Rainer
70,582
Matt Moxhay
Prudential Fox & Roach - Moorestown, NJ
Moorestown Real Estate

Isn't technology awesome?!  I've have that happen to me 2x so far, where I got the text that a prospect registered on my site and when I called they were still on the site.  It's quite fun when that happens!  I still have alot more work to do to catch up to all your gadgets though....it's good to have something to shoot for!

Nov 13, 2007 01:51 PM #6
Rainmaker
317,279
Pat Laracy Baker
Realty Executives Boston West - Holliston, MA
Pat Baker Dream Home Maker
I do love technology.  Do you think it is possible for someone to get along without a treo or a blackberry in this real estate world?  To be it is like doing the business in the dark ages without it.
Nov 13, 2007 02:25 PM #7
Rainer
79,929
Daniel Sundberg
Crystal Springs Real Estate - Kentwood, MI
I love how it works.. at the speed of light.  Good Post Gary.
Nov 13, 2007 03:56 PM #8
Rainer
29,042
Martinelli Caputi
Martinelli Caputi & Associates, Ltd. - Warwick, RI
& Associates, Ltd.
Whew Gary!  I have some catching up to do!  Keep up the good work!
Nov 13, 2007 04:13 PM #9
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Jill & Ron, calling to late loses them!  I have found that they immediately know I care....I make sure they are getting the right information for their situation.  Every buyer and seller is unique...so the service has to be tailored to me their specific needs.  Another part of my dialogue.  It works and I mean the words...it also makes contact before they have another voice do the same thing.  Thanks for the comments Jill & Ron.
Nov 13, 2007 04:28 PM #10
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Matt, it is really difficult to determine what you should spend your money on....when it comes to technology.  I keep adjusting my site and constantly look for new items to add and subtract.  Thanks for the comments Matt.  PS....it is fun when you catch em on the site yet!
Nov 13, 2007 04:33 PM #11
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Pat....people do it everyday and seem to do just fine...they are well established.  Those entering the business will not do as well without the communications and blog and websites for additional exposure and contact means.  Thanks for the comments Pat.
Nov 13, 2007 04:35 PM #12
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Daniel...faster than a speeding bullet....  I enjoy the technology.  It is a real grin when it works as advertised.  Thanks for the comments Daniel.

Nov 13, 2007 04:37 PM #13
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Richard, I thought you would be all over technology....I'm the baby boomer here!  My grand kids thought we had stone tablets in school....of course I thought my grand parents invented the wheel so I guess I moved up the primal ladder a ways.  Thanks for the comments Richard.
Nov 13, 2007 04:41 PM #14
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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