We all know that technology is moving at leaps and bounds. Just look at AR and the addition of POD casts, links, advertising....comunication and contacts are seconds away.
Last night....I was preparing my marketing program for my newest listing, my phone and computer within seconds of each other beep.
That means when my phone beeps someone has downloaded a file from my website. I have different beeps, tones and sounds for different happenings. I feel like a bad Broadway musical at times. When clients call my phone plays the....William Tell Overture. When family calls....it't the theme from the "Executive" and it goes on....and so shall we. On my computer the beep means I have a new email message. Being engaged to the technical wonders available is what I feel I have to be, to take advantage of all those dollars I spend in marketing. I want to capture new clients...sellers and buyers. Representing both to me is a better service than representing one solely. That is a personal philosophy and I do not condemn or any agent for being a specialist. I just choose to serve the whole real estate market. Moving along.
So to take advantage of my marketing dollarsI have all these electronic methods of tracking results and capturing leads...hopefully hot leads. I have a full scale website that seems to work rather well. I am still adjusting pages and making changes and it gets better and attracts more users with each update and change.
I forward phone calls, emails etc to my phone....one of those Treo's. Some like em others hate em....it works for me. Back to the beeps! I check the phone....a text message from my website....somebody downloaded a buyers report....I have an email address and a phone number. I check my email....yup....and the email is confirming the text message....a buyer prospect downloaded a report and searched some of my listings.
I check the clock, it's not to late....I call to make sure the prospect found the information needed. The voice answers...I introduce myself....and ask if I could be of any additional assistance....shocked the voice says who is this? I again introduce myself....the voice says, "OH man....I am on your website right now"! I never expected a call that quick...you already emailed me....(my auto-responder emailed the prospect automatically) saying I check my emails regularly throughout the day during business hours and would get back to them by the end of the business day or next day at latest. If they need me sooner call my cell number. She read my auto-responder reply....word for word....I'm thinking it works!
The prospect is going to view one of my listings this weekend. Quickly responding to consumer needs meets both your seller needs and the buyers goals. This is one of those "win-win" methods of doing business.
The prospect was shocked, surprised and blow-away all at the same time. "I have never had a Realtor respond so quickly", was her statement.... Technology is allowing us to capture, define and serve our clients and prospect faster and better than ever before.
Has your technology met your Buyers and Seller face to face?