Have you had or are you working with buyers that can't get off the fence? They intellectually know that now is the best time to buy, all the planets have lined up, low prices, low interest rates... but still can't pull the trigger. Its enough to drive any Realtor crazy.
The problem is that you, their confidant stands to gain from their purchase, and therefore, your motives become suspect. What you need is a disinterested third party or a credible source to help them come off center.
The video (linked to below) has proven to be extremely helpful. My go-to lending guy (Mark Taylor) put it together and posted it out there to help those of us who are stuck in neutral with clients who just cant make a decision.
The real question is WHY are buyers indecisive?
Buyers, when interviewed seemed to be saying the same things:
1. "I feel pressured by my agent."
2. "Yes, I know the market is hot, but I wish I didn't feel like I was being "sold" all the time."
3. "Everyone tells me it's the best time to buy, but that's what was said in 2005 and 2006, etc!"
4. "How do I know this is right for me?"
The video shows from a non sales approach, why the purchasing power of a buyer is at an all time high and why now is the most opportune time to purchase.
http://www.youtube.com/user/themortgagemoment?feature=mhee#p/u/31/5e2GxpFZgxw
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