Items of value for customers

By
Real Estate Agent with Keller Williams Realty

Working on 2008 business plan creates the same challenges as it does every year. In this environment of the slowing Real Estate market coming up with new ideas is only going to help for increasing market share. The most recent ad to the plan is making coupons as a item of value. Talking to vendors and suggesting they contribute to this by way of offering incentives to their business is a up and coming practise. Word of mouth and individual recommendations is still the best way to create the trust in housing industry. Please send any ideas that anyone is using with items of value for customers.

Real Estate WorkHorse Website

Posted by

Bonner Thomason

Comments (4)

Mark Horan
Resident Team Realty, LLC & Toni's Property Management LLC - Saint Cloud, FL
"The Resident Chef" - Resident Team Realty LLC &
Please share any and all ideas! Let us know how the coupons work!
Nov 13, 2007 03:58 AM
Keith Stoller
Keith Stoller Tax & Business Solutions - Bakersfield, CA
Neat post and information.  Like the poster above, I'd like to know how this strategy works out for you.  It sounds common sense enough. As with investors being in the market for the long term not getting burned too bad, the agent who is also in the business for the long term is the one with the best chance of growing market share.  Hang in there!
Nov 13, 2007 04:31 AM
Linda Giordano
Keller Williams Realty - Nashua, NH
Southern New Hampshire Real Estate

I read an article a few years ago, that there was a top agent who was doing just this. If I remember correctly, she developed a relationship with several vendors, created the coupons, and for every coupon that was redeemed, she paid face value of the coupon to the vendor. She was able to test to see how many coupons were redeemed. She only sent these to her sphere and past clients, to encourage referrals. It definitely worked for her. I've always wanted to do something similar. I'll have to wait until I get an assistant in place to consistently send these out for me though.

Good luck!

Nov 13, 2007 04:38 AM
Krista Fuchs
Prudential Fox & Roach - Exton, PA
Chester County Realtor - (484) 459-8025 - Home Buying and Selling
Great post...I look forward to reading more comments and I LOVE your logo!
Nov 15, 2007 04:06 AM