Working on 2008 business plan creates the same challenges as it does every year. In this environment of the slowing Real Estate market coming up with new ideas is only going to help for increasing market share. The most recent ad to the plan is making coupons as a item of value. Talking to vendors and suggesting they contribute to this by way of offering incentives to their business is a up and coming practise. Word of mouth and individual recommendations is still the best way to create the trust in housing industry. Please send any ideas that anyone is using with items of value for customers.