Some People Are Better Off With a J.O.B.

By
Services for Real Estate Pros with Marte Cliff Copywriting

Not long ago I wrote about a friend who had asked me for marketing advice for her convenience store. I came up with a plan for her to promote it for very little money, wrote it all out and gave it to her.

She said "Thanks, I'll think about it" and that's as far as it got. A couple of months later, the store closed for good. Business marketing book cover

That marketing plan I wrote for her turned into a little e-book, which I decided to offer on Amazon for Kindle.

What I didn't mention was that I've written about this person before.

She's the one who sent me 3 different emails the same day - one promoting her Avon business, one telling me she'd changed real estate brokers and asking me to send business her way, and one telling me about some great bargains at a local thrift store where she was working.

That's right - she was also a real estate agent. Well, she had a real estate license, anyway.

Yesterday I ran into her where she was working in a retail store. When I stopped to exchange pleasantries she told me that she'd been there for several months - she started the same week they repossessed her car.

I said "So, you're not doing real estate any more?" She said no, that real estate had been eating her alive - she just couldn't afford to keep doing it.

I can hear what everyone is thinking - "Why would someone try to take on two such time-intensive careers at the same time?" and "If she had just made the effort and applied herself to building a business, she could have been successful."

But when I think about it, I don't think she could have done that, either for real estate or for the store - or for her Avon business, for that matter.

Some people simply aren't cut out to be entrepreneurs.

They actually need someone to tell them when to be at work and what to do when they get there. Marketing themselves and their businesses and putting themselves out there in search of more customers is simply too foreign to their natures. A steady paycheck represents safety and security - and some, like her, are good employees. Of course, today a job offers less security than we have as an entrepreneurs, but at least it carries the illusion of security.

2012 shows every sign of being a good year for all of us entrepreneurs. But of course it won't turn out that way unless we expect good things, and then get out there and market ourselves.

Let's do it! 

 

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Rainmaker
651,897
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Perfect example of who shouldn't be in the Real Estate professional. Just can't do 2 things well. You have to treat real estate as a full time business. Keep Prospecting!

Jan 15, 2012 06:50 AM #1
Rainer
112,028
Carlotta Remong
Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Marte, I think you are 100% correct, to be an entrepreneur  you must have discipline and dedication and you must tbe boss and take action ...you can't be indecisive.

Jan 15, 2012 07:02 AM #2
Rainmaker
1,544,964
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Bill - I think too many people have a romantic idea of what it's like to be your own boss. They don't realize that when you're "it" you have to do the planning and the pushing yourself.

Carlotta - You just reminded me of someone else I knew who "lost it." He had made a lot of money working for someone else and then decided to become an entrepreneur. But he kept starting a new project and not finishing the last one, so of course he would lose what he had initially invested. When I had the real estate office he was our landlord - for a while.

Jan 15, 2012 07:10 AM #3
Rainer
206,584
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

Great post Marte.  I also think it takes believing in oneself.  Most of the failed entrepreneurs lost their belief in themselves as soon as the going got rough.they were faced with a challenge. 

Jan 15, 2012 07:55 AM #4
Rainmaker
655,882
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Good post -- yes - some people need a job and are not cut out to develop a busienss.

Jan 15, 2012 08:09 AM #5
Rainmaker
1,544,964
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Marge - Absolutely. And it takes the courage and determination to keep going - to pick yourself up after you get knocked down a time or two. And... maybe a bit of belt tightening when you need to put the money back into the business.

Bob and Carolin - That's probably a good thing. If everyone owned a business, we'd have too many businesses and no employees.

Jan 15, 2012 11:23 AM #6
Rainmaker
4,109,745
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, I agree, some people are not cut out to be an entrepreneurs.     Running a business takes a lot of self-control, and diligence.  Great post!

Jan 16, 2012 01:37 AM #7
Rainmaker
1,544,964
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joan - And I think some people go into it thinking it will be easier than being an employee.

Jan 16, 2012 04:54 AM #8
Rainer
147,717
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Marte~You are so right, not everyone is cut out to be self-employed. I think it should be mandatory that everyone who wants to start a business read the book E-Myth, it would save a lot of heartache.

Have an awesome evening!

Jan 16, 2012 09:52 AM #9
Rainmaker
1,544,964
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michael - I can't believe I just got notice of your comment - 10 days later!

I agree - everyone who plans to start a business should have SOME kind of education to let them know what they're getting into.

Jan 26, 2012 08:13 AM #10
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Rainmaker
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