Not long ago I wrote about a friend who had asked me for marketing advice for her convenience store. I came up with a plan for her to promote it for very little money, wrote it all out and gave it to her.
She said "Thanks, I'll think about it" and that's as far as it got. A couple of months later, the store closed for good.
That marketing plan I wrote for her turned into a little e-book, which I decided to offer on Amazon for Kindle.
What I didn't mention was that I've written about this person before.
She's the one who sent me 3 different emails the same day - one promoting her Avon business, one telling me she'd changed real estate brokers and asking me to send business her way, and one telling me about some great bargains at a local thrift store where she was working.
That's right - she was also a real estate agent. Well, she had a real estate license, anyway.
Yesterday I ran into her where she was working in a retail store. When I stopped to exchange pleasantries she told me that she'd been there for several months - she started the same week they repossessed her car.
I said "So, you're not doing real estate any more?" She said no, that real estate had been eating her alive - she just couldn't afford to keep doing it.
I can hear what everyone is thinking - "Why would someone try to take on two such time-intensive careers at the same time?" and "If she had just made the effort and applied herself to building a business, she could have been successful."
But when I think about it, I don't think she could have done that, either for real estate or for the store - or for her Avon business, for that matter.
Some people simply aren't cut out to be entrepreneurs.
They actually need someone to tell them when to be at work and what to do when they get there. Marketing themselves and their businesses and putting themselves out there in search of more customers is simply too foreign to their natures. A steady paycheck represents safety and security - and some, like her, are good employees. Of course, today a job offers less security than we have as an entrepreneurs, but at least it carries the illusion of security.
2012 shows every sign of being a good year for all of us entrepreneurs. But of course it won't turn out that way unless we expect good things, and then get out there and market ourselves.
Let's do it!