Better Syndication for Classifieds?

By
Real Estate Agent with QUEST REALTY SERVICES

Apparently in an attempt to bloster their sagging classified advertising numbers, a large group of newspapers and Zillow have agreed to join together to spread classified advertising to Zillow online. Newspaper classified advertisers can choose to put their ad on Zillow.com. On the flip side the newspaper publishers will be able to use Zillow's real estate info to add to their own websites.

I don't know if that'll work to increase classified ads. Most real estate agents have been shying away from newspaper classifieds and turning to increased internet exposure instead.

 

 

 

Comments (6)

Michael (Mike) Elliott
Nottingham Real Estate Group - Hamilton, NJ
You're right, Armando.  newspapers are a dying breed, and there is almost nothing they can do, other than do diversify and invest their efforts online.  Online ads are still in their infancy, and will only continue to be enhanced in every way.
Nov 13, 2007 05:35 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

Classified ads just plain don't work anymore UNLESS THEY ARE ON CRAIGSLIST!

Nov 14, 2007 12:20 AM
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN
SpousesSellingHousesTM

We stopped ads in the newspapers Armondo because they are so negative about the Real Estate Market!

Sincerely,

Grace Safrin

Nov 14, 2007 08:52 AM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F
I haven't had any luck in years by advertising in the Orlando Sentinel except with for rent ads.  The for sale ads get lost in the shuffle.  I have much better luck on Craigslist and by other marketing techniques like lots of signage and postcards.
Nov 14, 2007 11:10 AM
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team
I don't do classifieds...nopers...just doesn't work. It will be interesting to see if this 'flies'. Blessings!!
Nov 14, 2007 02:45 PM
Armando Rodriguez
QUEST REALTY SERVICES - Orlando, FL
Orlando Homes 4 Sale, Real Estate Broker-GRI

Mike, Michael, Grace, Rob, Elizabeth, It seems we're all in agreement on this one. Newspapers Classifieds are going the way of the dinosaur.

thanks for your comments!

Nov 15, 2007 06:18 AM