Astute Marketing Is Your Key to Attracting More & Better Clients

Services for Real Estate Pros with Real Estate Marketing Link

Earning a living by helping clients buy and sell real estate is hard work.

To succeed, it’s necessary to work long hours.

In and of itself, working long hours does not automatically lead to success.

It is after all, fairly easy to fill your time with things like random paper-shuffling, lengthy telephone conversations with family and friends, surfing the Internet and so on.

Successful people have learned to work smarter and not harder.

Whether consciously or instinctively, everything they do focuses on achieving specific goals.

Working smarter is all about goals and ideas.

It involves focusing on goals that you would like to achieve and taking actions that will help you achieve these goals.

Working Smarter Includes Astute Marketing

As a critical component of working smart, astute marketing also focuses on achieving specific goals.

In practice, this means ensuring that all of your marketing activities are focused on one thing and one thing only...achieving specific goals.

Astute marketing includes seven critical elements:

  1. setting smart goals
  2. following your business core values
  3. managing your time effectively
  4. committing to achieving your goals
  5. taking responsibility for your actions
  6. developing and following a personal growth plan
  7. developing and following a personal marketing plan

By ensuring that your marketing continuously contains these elements, you are well on your road to better results.

To learn more about astute marketing, see Astute Marketing: Your Path To Better Results.

Comments (5)

Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I love this - "To succeed, it’s necessary to work long hours.In and of itself, working long hours does not automatically lead to success." So much energy is sometimes put into being busy rather than accomplishing anything. Great motivational post - Thanks for posting!

Jan 17, 2012 12:00 AM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Larry, I incorporate several of those points to my daily routine.

Is got to a point. . where you are dead on the water if you do not follow these principles.


Jan 17, 2012 12:26 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Very nicely said, and I love your term "astute marketing"...funny how adding that one word changes EVERYTHING about your overall marketing strategy.

Jan 17, 2012 01:45 AM
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Larry, it's very easy to spend fruitless hours on internet marketing, it takes a bit of experience to discover what works and what doesn't and concentrate on the avenues that lead to success.

Jan 17, 2012 02:17 AM
Donald Reich
Prudential Centennial - New Rochelle, NY

Larry some great points here! Too many agents just don't have a marketing plan . . . or they have one that they do not stick to!

Jan 19, 2012 03:32 PM