When explaining why they chose specific real estate agents, clients are more likely to say that they made their choice on the basis of agents’ specific personal characteristics.
What characteristics do prospective clients look for in choosing a real estate agent?
Here are 12 traits that prospects usually seek in choosing real estate agents.
The more of these characteristics that you possess and demonstrate, the easier it will be to attract prospects.
This category includes attention to details, focus on clients' goals and enthusiasm.
In real estate, this is the accumulated know-how from experience, training and continuing education that makes you good at what you do.
Clients need agents who can respond effectively to newly changed circumstances, not remain focused on the way things used to be.
4. Good listener
A good listener understands and accepts what clients say. High producing agents consistently report this as a critical element of effectively serving clients and succeeding in real estate.
The most successful agents work very hard--and smart--at servicing listings and searching for suitable properties for buyers.
The major challenge of being helpful is to assist clients as much as possible without becoming pushy or intrusive.
Agents who are hungry for a higher level of success work harder for clients than those who have become complacent with the success they already achieved.
Clients appreciate agents who can refer them to other service providers such as lawyers, mortgage lenders and trades-people. A good network of referral partners can help you attract prospects.
Being patient means allowing sufficient time for appropriate actions and the best decisions possible.
10. Specific market knowledge
To develop this knowledge it's necessary to continue to research and monitor what's happening in your market.
11. Strong negotiator
The best negotiators bring about the best possible outcomes for all parties.
The higher the competence of sales people, the more trustworthy they will appear to prospects. And the more trustworthy they appear the more attractive they will be to prospects. It's that simple.
The more of these characteristics that you possess and demonstrate, the easier it will be for you to attract prospects.
To learn more about attracting prospects, see Don't Chase Leads -- Attract Prospects