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My First e-Newsletter

By
Real Estate Agent with Coldwell Banker Burnet

How's your monthly e-newsletter working for you? 

I've only sent out one so far (only been in the business for three months!) and I've seem to be getting a pretty good response from my sphere!  I was wondering though, what type of information do you put in your e-newsletter? Do you get a good response from it...any leads?  Do you follow up with a phone call every month?

 

Check mine out: http://tyghre.com/newsletter/2007/october/

Is there anything you would add or take away?

All comments are helpful for a newbie!!!

 

Thank You!

 

Show All Comments Sort:
Frank Verna
Frank Realty - Jupiter, FL
Broker / Owner
Keep up the good work. Newsletters are the best form of contact for your current customers and a great way to create new ones. Good luck!
Nov 13, 2007 07:43 AM
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Keller Williams Realty - Ann Arbor, MI
Ann Arbor Area Real Estate

Welcome to the business and welcome to Active Rain!  How often are you going to do newsletters?  Great ideas...numbers and stats are what people want I think.

 

Nov 13, 2007 07:46 AM
Tyghre Collentine
Coldwell Banker Burnet - Minneapolis, MN
Once a month, I think more than that it will be an over load!  And thanks!
Nov 13, 2007 07:49 AM
Mary McCleskey & Michelle Gumeny
Assist-2-Sell, Home Buyers & Sellers Realty, Inc. - Acworth, GA

I like newsletters to keep in touch with present and past clients. I send it out monthly by email to all of them. I include season tips on selling, current news articles about the real estate market, I throw in a congratulations section to all the sales of the month, I include a list of new listings for the month, all kinds of good stuff. I get past clients who come back to me and tell me how they always know how to find me because they get my newsletters. Its worth every minute I spend on it.

Nov 13, 2007 07:50 AM
Edith " Edi " Davenport
Coldwell Banker, Conroy, Marable & Holleman - Clarksville, TN
Your Realtor For Life

Newsletters are a great tool for staying in touch, I send them out every month

Nov 13, 2007 07:50 AM
Marisa Ladd
Austin Texas Homes, LLC - Austin, TX
Austin, TX Real Estate
I think it looks great -- very pleasing to the eye!  I need to develop one for myself but I keep putting it off -- this is good motivation.  Welcome to the business!
Nov 13, 2007 08:00 AM
Frank Jewett
tech4REpros - San Jose, CA
Very nice!  Wisconsin-Stout must have a great marketing program.  You are way ahead of the field already.
Nov 13, 2007 09:03 AM
Karen Martin Real estate agent Safe Harbor Realty
Safe Harbor Realty - Westport, MA
Westport, MA Realtor Helping Home Sellers & Buyers

 Congrats on your newsletter My newsletter is my very best marketing tool. I send an e-letter and a snail mail.

 My newsletter has tips  2-3 articles of interest, a recipe ( many hold on to the newsletter for that)  my UA, solds & active with photos, I have put in baseball schedules & football schedules you can get good ideas from the postcard vendor magazines.  

 I don't overload with NAR stuff people don't care they want to know whats in it for them.

 Always offer a free ( What's a market analysis anyway)  You may want to use the term

  Free Market opinion of your home's value

 Think like someone thinking of buying what would they want - easy access to a free list of homes for sale send them to your web site

Think like someone thinking of selling - they want to know you are active list your U A , actives & solds with photos.

  Always,  Always, Proof read and spell check a must. Good luck you are on the right track.

Nov 13, 2007 10:08 AM
Cindy Stys
Cindy Stys Equestrian & Country Properties, Ltd - Lehigh Valley, PA
The Premier Equine Realty Broker

 

Good job - nice look & feel!  Congrats!

  Is your newsletter basically a blog format?  I am trying to figure out if I should use a blog or newsletter platform but can't find any for free. 

Nov 13, 2007 10:41 AM
Tyghre Collentine
Coldwell Banker Burnet - Minneapolis, MN
I use both, a blog on my website and from their I have a subscription to my e-newsletter.  I haven't found a free one yet!  If I do I'll let you know.
Nov 13, 2007 11:13 AM
Bill Somerset
Re/Max Realty Group - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent
Great job on your newsletter.  I use a pre-formulated newsletter produced by Century 21.  I have sent it out monthly for the past 3 years.  I have found a great response from it.  I also try to gain at least 5 new email addressed for the newsletter every month.
Nov 14, 2007 01:56 AM
Tyghre Collentine
Coldwell Banker Burnet - Minneapolis, MN
Thanks for all the feedback, I feel pretty confident in my e-newsletter now, if only I could feel this confident about my website, ha!
Nov 14, 2007 08:42 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Tyghre, I love e-newsletters and yours is a perfect design of introducing you with some helpful non-salesy topics. I think the key is frequency (at least monthly) and useful information. I also like the layout of the newsletter. Very colorful.
Nov 18, 2007 07:32 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT
Tyghre, Your newsletter and your blog are beautifully designed and interesting to read.  You've done a great job!
Nov 18, 2007 03:20 PM
Dale Campbell
Virginia Real Estate - Mechanicsville, VA
Tyghre - I like the enewsletter.  I have been doing one for over a year now monthly.  It seems to work well, but it is hard to tell.  At one time, I had thought about canceling it, but I went to a referral meeting where I saw a lot of people that were on my email list, and several of them said they looked forward to getting it.  I then decided to continue.  Got to stay in front of the prospects.
Nov 26, 2007 01:14 AM
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