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Pricing Your Listings Right and Creating Engaging Market Reports

By
Services for Real Estate Pros with ActiveRain

We have a couple of great classes this week and next week at ActiveRain University to which I would like to draw your attention. I feel incredibly blessed that we have members that are so willing to share some of their expertise with the rest of the community. Two such members are Chris Alston and Debe Maxwell.

Pricing Your Listings Right

Chris AlstonChris has been a frequent contributor to ActiveRain University and his humor and presentation style make an hour with Chris fly by! This Next week, on Wednesday January 25th at 10am Pacific Time (1pm on the East Coast, 12pm Central, 11pm Mountain) Chris is presenting a class on getting your listings priced right.

If you are a listing agent, you know that getting your clients to agree to price their home at the price you suggest can be a challenge (to say the least in some cases). Are there things that you can do in your listing presentation to make sure that when you walk away with the listing it's at a price where you know the home will sell?

Overpricing a listing will lead to longer times on market, lower sold prices, headaches and eventually cancelled or expired listings. Since we work in an industry where we don't get paid until the home closes and we are putting up our own marketing dollars in advance, making sure a listing is priced right is paramount to maintaining a successful business. Come join Chris as he shares some great methods to get your clients to understand that overpricing a home can make it languish on the market. Click below to register for the class.

 

Creating Effective Market Reports

Debe MaxwellThis will be Debe's first time joining me for an ActiveRain University class. But she is hardly a rookie when it comes to sharing great information with her peers. In fact, she has been a presenter for both a live RainCamp (our last live RainCamp in Seattle) and for one of our online RainCamps. Her class will be an encore of her RainCamp Online presentation from December.

On Thursday, January 19th at 9am Pacific Time (that's 12pm on the East Coast, 11am Central and 10am Mountain Time) Debe will be hosting an ActiveRain University class that focuses on building successful market reports and also how you can marry a wordpress blog with your existing ActiveRain blog.

Debe does a great job in her blog of creating market reports that actually demonstrate her expertise. Over the last few months, weve had a number of members creating market reports for the market report challenge. This is is the last month of the challenge, but you still have some time to get in on getting some extra points for creating your own market reports. But what do you put in them? What format can you use to make them look professional?

Debe also does a fantastic job of marrying her content on ActiveRain with her own wordpress blog. She understands that the proper combination of using both powerful marketing mediums (ActiveRain and Wordpress) can enhance your visibility online. She will be sharing how she does this to get the maximum impact for her content. Click below to register for this class.

Posted by

Bob Stewart
ActiveRain Ambassador

 

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Comments (84)

Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

I'm sure glad they invented the recorder. Have to tune in later in the evening.

Jan 17, 2012 10:08 AM
Anonymous
Anonymous

Hi Bob

thanks for sharing

absolutely register and looking forward to these two classes

onward

Jan 17, 2012 01:32 PM
#66
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Looking forward to learning more than what I know and how to improve my performance.

Jan 17, 2012 02:51 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Price it right and sell it in days.  Price it low and sell it in hours.  Price it high and chase the market.  You decide.

Jan 17, 2012 03:11 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bob, Thanks for the reminders and thanks for sharing links!

Jan 17, 2012 10:18 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
I have a full day, so won't be able to sit in on these. I will listen to the recordings. Thanks for your diligence to help us improve and grow!
Jan 17, 2012 11:58 PM
LaNita Cates
REMAX of Joliet - Joliet, IL

Just signed up and can't wait to hear how to do things on AR that will improve the way I'm doing things!

Jan 18, 2012 12:57 AM
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

Awesome, I registered for both.  Looking forward to it!

Jan 18, 2012 01:42 AM
Teral McDowell
Referral Patners LLC - Murphy, TX

Sure sorry to have to miss this one today - I won't be able to attend the rescheduled event but so glad the video will be made available in the AR University.

Jan 18, 2012 06:40 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Thanks Bob and Happy New Year to you and yours. I am going to try and make the pricing class

Jan 18, 2012 08:03 AM
Kim & Kristine Halverson
Sotheby's & Knipe ERA - Bend, OR
Sisters, Realtors

Chris & Debe, great choices for info.  They are kind and have great info!  Hope to make the Thurs one.  Kristine

Jan 18, 2012 12:40 PM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

Thank you for presenting quality trainings and brilliant speakers. Looking forward to both!

Jan 20, 2012 05:12 AM
Vickie Slade
Colorado Landmark, Realtors - Boulder, CO
Service You Can Trust ~ Someone You Can Depend On

Both contribute greately to AR and no doubt the class will be amazing.

Jan 20, 2012 11:26 AM
C. Lloyd McKenzie
Living Albuquerque - Albuquerque, NM
Living Albuquerque

Good Mornig Bob:

It's great to see that AR is recordig the webinars on these classes for those of us who are unable to attend them live

Jan 21, 2012 06:35 PM
Robin Rogers
Robin Rogers, Silverbridge Realty, San Antonio, Texas - San Antonio, TX
CRS, TRC, MRP - Real Estate Investment Adviser

I am with William--I don't know how to make a market report interesting, much less engaging. I know Debe does, though, so I'd better sign up!

Jan 24, 2012 02:24 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I am looking foward to listening to the recordings.  Scheduling conflicts prevented the live presentations.

Jan 24, 2012 01:14 PM
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.

I like the "behind the velvet rope" approach you take.  Create scarcity and have people show up on time. Good for you.

Jan 26, 2012 03:49 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
If only I had the time to attend these webinars when they occur. Sorry I missed them.
Feb 04, 2012 01:01 PM
Jay Jones
Keller Williams Tri-Lakes - Branson, MO

Great stuff!

Jun 15, 2012 07:05 AM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Bob, you said these would be recorded, were they? I can't find them anywhere in ARU. Thx!

Aug 15, 2012 01:24 AM