Can True Hyper-Local Content Be Written By Somebody Miles Away?

Real Estate Agent

During my time off from working as an agent, I've been doing a lot of freelance work.

One thing that has confused me has been the numbers of real estate agents hiring writers and bloggers from across the country, and sometimes across the globe, to write content for them. I have done articles for agents in states I've only visitied a few times, and in a couple I've never been to.

This wasn't that hard when writing content based on services offered, copy for home websites, and things like that, but it felt lacking when I was writing about their local area. Sure, there is all sorts of information online about any town or neighborhood you can imagine, but it still seems to me like the agent would have had a better chance to add new information by posting themself or finding somebody local to post for them.

Now, I see that there is a national company offering "hyperlocal" websites for agent. You fill in your neighborhood, tick a few boxes, and it generates a site with local content. The compnay promotes it as local information with "no writing required", but again it seems like relying on only aggregated data defeats the whole purpose of a hyperlocal site.


What do you think?

Can an article or site produced by someody outside the are be considered truly local, or is the whole point of a hyperlocal site the added value that comes from having a person who knows the area giving there input on specific things? 

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The views expressed in this blog are those of the author of the post, Raine Carraway, and of the comment posters respectively, and do not represent the views, policies, or opinions of any company or brokerage firm I am or have been affiliated with, any Association of Realtors, or any other person or entity other than the original author. Blogs may be reposted, with attribution and a link back to the original post, or "re-blogged" via ActiveRain.


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David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

Raine, I still like writing my own. Sometimes it sounds wonderful to have someone do it for me, but then I think, "It really needs to be my content, something my clients and prospective clients can learn from and find personally beneficial". Thanks for posting.

Jan 16, 2012 10:04 AM #1
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

I also am starting to write blogs. I can't imagine having someone do it for me. Honestly I just don't read the bloggs that have pages of info. Try to get the jist, make a quick comment and run. The real estate world is just not that complicated. There may be issues but seldom not something I haven't dealt with multiple times years ago. Short sales maybe but most of the time still old hat. Usually its about time frame.  

Jan 16, 2012 10:10 AM #2
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