There was a time not too long ago, that you could easily persuade and dazzle your audience with big claims, snappy headlines and a bit of copy to back up your offer.
Social media has changed all of that. Without social proof, you are not going to gain the trust and confidence needed to complete the sale or initiate contact. Without a laser focused value proposition, you are going to have a heck of a time compelling anyone to stay on your site for more than two minutes, never-mind register to receive regular correspondence.
So what is the Secret Sauce?
What I find so inspiring and encouraging about the way information is shared today, is how easy it is to tap into the wants and needs of your target audience. I have learned so much just from reading all of your blog posts here on activerain, information I would have a very hard time culling through focus groups, interviews and/or online surveys. On a daily basis I can gather information about what is important to you, your pains, your triumphs, what you care about most.
Get into the heads of your audience. Listen, read and watch closely. Therein lies the "Secret Sauce".
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