So much training and lip service has been done in the realm of Social Media and Tech in the real estate industry. To tweet or not to tweet, facebook, klout, foursquare, etc... Does it work? Is it worthwhile?
And WOW! The opinions are strong aren't they? "It's a waste of time." "Show me the money." "Face to face is the only way to last." "Hop on the tech train and fade into history." "The times are a'changing, better keep up."
As with most hot topics, the answer is really in the "DOING", isn't it? Sure, it can all be a huge time drain, but what about those who do it strategically? Who put technology into their business plans and schedules and lead generation systems and wring every last drop of value out of it all? Those results can't be ignored.
I have been reviewing business plans for 2012 with all of my agents and it has been fascinating. The focus on systems and tracking that we have worked on in 2011 have yielded actual tracking results for business sources for these agents. One agent can attribute 40% of her business directly to successfuly converted SIGN CALLS! (I'll have to share her methods in another blog!)
The focused, systemized and dedicated "Techies" have remarkably high conversion rates for internet leads. They use systems, they follow schedules and the results are sales.
So obviously - my guidance has been "Play to your strengths!" If technology is working and you are working it instead of it working you - run with it in 2012! Follow it in all those new crazy directions it is bound to go - some will work and some won't. Track it and learn from it.
As one of the launch sites for a great new class called BOLD Technology that we are hosting January 26th, "Tech with a Purpose" will be the focus. Can't wait to learn, observe, and follow myself!
To Your Success!