Tech Training with a Purpose

Managing Real Estate Broker with Keller Williams Realty Fayetteville

So much training and lip service has been done in the realm of Social Media and Tech in the real estate industry. To tweet or not to tweet, facebook, klout, foursquare, etc...  Does it work?  Is it worthwhile?

And WOW!  The opinions are strong aren't they?  "It's a waste of time."  "Show me the money."  "Face to face is the only way to last."  "Hop on the tech train and fade into history."  "The times are a'changing, better keep up."

As with most hot topics, the answer is really in the "DOING", isn't it?  Sure, it can all be a huge time drain, but what about those who do it strategically?  Who put technology into their business plans and schedules and lead generation systems and wring every last drop of value out of it all?  Those results can't be ignored.  

I have been reviewing business plans for 2012 with all of my agents and it has been fascinating.  The focus on systems and tracking that we have worked on in 2011 have yielded actual tracking results for business sources for these agents.  One agent can attribute 40% of her business directly to successfuly converted SIGN CALLS!  (I'll have to share her methods in another blog!)  

The focused, systemized and dedicated "Techies" have remarkably high conversion rates for internet leads.   They use systems, they follow schedules and the results are sales.

So obviously - my guidance has been "Play to your strengths!"  If technology is working and you are working it instead of it working you - run with it in 2012!  Follow it in all those new crazy directions it is bound to go - some will work and some won't.  Track it and learn from it.

As one of the launch sites for a great new class called BOLD Technology that we are hosting January 26th, "Tech with a Purpose" will be the focus.  Can't wait to learn, observe, and follow myself!

To Your Success!

Posted by

Rhonda Leahy, Team Leader

Keller Williams Realty 

Fayetteville & Ft. Bragg NC

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Comments (20)

Melissa McKinney
McKinney Realty Group - Fayetteville, NC

Rhonda~ GREAT blog!! I am looking forward to reading more! The proof is in the pudding as they say!!

Jan 18, 2012 04:07 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Rhonda....I just read about "who's blogging" on Melissa's post and thought I'd say hi....I do marketing for my team and it IS fun.... time consuming but fun..... it makes the phone ring; directs traffic to our open house events and provides sellers with samples of what they will see after we list their homes....the benefits go on and on.... happy blogging.

Jan 18, 2012 04:36 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Rhonda welcome to Active Rain.  I'm sure you will find lots of good information here to share with your agents and for training.

Jan 18, 2012 04:43 AM
Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Rhonda, I too came over from Melissa's post.  Welcome to AR---have fun!

Jan 18, 2012 05:52 AM
Julissa Jumper
Select Properties of Fayetteville, LLC - Fayetteville, NC
Fayetteville, NC Real Estate

Rhonda: Great post and great advice, exactly what one should expect from a strong team leader. That's why I love working with you!

Look forward to more!  Julissa

Jan 18, 2012 06:39 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Great post Rhonda!  Welcome to Active Rain.  You won't be sorry about your decision to become a Rainmaker.  AR is a unique place like no other I've ever come across in our industry.  The best thing is the attitude, nothing but positive!  Have fun!

Jan 18, 2012 09:13 AM
Bryan Robertson
Los Altos, CA

Excellent first blog!  As a techy myself (spent 20 years in high-tech), you're right, we do convert internet leads very well.  I hope the class is a success.  In the meantime...

Welcome to Activerain!

My role as Ambassador is to offer help and assistance to new members to get them off the ground to succesful blogging.  One of the best parts about this community is that there are many members offering excellent tips on how to blog better.

My first suggestion is to go to Activerain University.  There you'll learn the basics of writing a good blog article as well as comments.  I'd also suggest looking at some of the top bloggers and looking at how they structure their blogs.  A few folks to consider include:

One of the best groups to submit your posts to is Bananatude and I'm a moderator there along with several others.  When you post a story there, you'll get a lot of regular readers stopping by with comments.  Many members of that group are Ambassadors and regular members who just like to help.  The founder, Anna Krutchen, is a very gracious educator of new members.  Please stop by the group and get in touch with her.

Lastly, one of the best ways to make friends here is to comment every day.  Don't focus on points as much as just writing something relevant to the blogs you read.  If you really like a particular writer, then subscribe to their blog.  Subscribing is an easy way to find new posts from authors you like.

If I can help you in any way, please feel free to call or write.  I'm happy to help.  Stop by my blog as well.  If you like it, please subscribe.  I look forward to reading your comments.

Jan 18, 2012 01:29 PM
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Rhonda, I stopped over because of Melissa's post.  WTG for jumping in.  I'm sure that the time you spend on here will reward you - first in the information you'll learn from the great members and from the internet exposure which will drive home buyers and sellers to you.  It takes time, but it does work. 

Jan 18, 2012 01:41 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist


I too came because of Melissa, but i wanted to point out one huge thing missing from your blog...

LINKS.  The more links to other sights the more SEO and the higher you climb up google.  The content is great, the length is great, but the SEO will be low.

Welcome and Good Luck.

Jan 18, 2012 01:55 PM
Julie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Rhonda - Headed over here to give you a great big welcome to Active Rain after reading Melissa's post.  I've found technology played a big part of my marketing in 2011 and looking to ramp up some additional strategies in 2012.  Looking forward to seeing more great posts from you in the future.

Jan 18, 2012 03:33 PM
Diane M. Phillips Realtor 443-286-4365
Frankly Real Estate Inc. - Manchester, MD
Specializing in Carroll Co., MD

Rhonda ~ Welcome to AR! Congrats on upgrading to Rainmaker. Don't sweat the small stuff on your first day, awesome post!  Melissa would't lead you a stray. : )

Jan 19, 2012 01:38 PM
Rhonda Leahy
Keller Williams Realty Fayetteville - Fayetteville, NC

Thanks to all for the advice and comments.  I DO have a long way to go - lots of homework and trial by error I think.  I'll be hounding Melissa for help of course, but am impressed by this community already.  

Feel free to school me anytime!



Jan 20, 2012 12:46 PM
Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA

Happy New Year, Way to start the Year the right way!  I wanted to say hello and CONGRATS!!! On joined ActiveRain, You have made a GREAT Choice!!!!!  I have been a member for over 2 years now and it has been amazing for me and my business check out my blog. I would like to add you to my network Check out my Profile and Please add me to your network and I will ad mine to yours, also, if you need any help please feel free to call me or email me.  I offer this because I also want to get to know you and when I have a referral I know a person in your city so I can send YOU Business!

Again, feel free to contact me if you need any help with ActiveRain.

Thank you,

Jan 21, 2012 12:47 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, Rhonda!

I included this post in Last Week's Favorites.  Have a great week.

Jan 22, 2012 03:00 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519
Rhonda, welcome to Active Rain. Most new bloggers need to take some time to "find their voice," but it looks like you'll be fine.
Jan 22, 2012 03:01 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Rhonda,

Great post.

So, now there is Bold Technology?

Sounds interesting


Jan 22, 2012 04:35 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Excellent post.  Best wishes for great success on the ActiveRain network.

On tech issues, what are you recommending for photo editing now that Picnik is going away on April 19th?  The answer would be a good post for you.

Jan 23, 2012 03:22 AM
Jimmy Phan
Phan real estate group in hickory

yes Rhonda

 "Face to face is the only way to last." true could you have it said

loved it

thanks for sharing Rhonda

Jan 23, 2012 06:24 AM
blong yang
Yes, I agreed face to face and does bring more business. Simple idea that work great for me, passing out ten business card to one past client and requests past client sharing with their center of influence. I appreciate you are doing this for me.
Jan 23, 2012 04:31 PM
Mary Borth
Bloomington-Normal, IL

Looking forward to following you and learning all about how you integrate the latest and greatest technology into your systems!

Feb 03, 2012 08:39 AM