@ Homes Realty Group won't just stick a sign in your yard!

By
Real Estate Agent with Huntsville Alabama Real Estate, (@ Homes Realty Group)

@ Homes Realty Group won't just stick a sign in your yard!

“Elizabeth, The more I think about you not wanting to list my home, the more ANGRY I am getting.  I can’t believe you aren’t even willing to stick a damn sign in my yard”.

This was a voice mail that I woke up to this morning.  Ugh. The caller was upset….very upset.

The story goes something like this:  Mrs. Huntsville Homes Seller has a home that has expired.  It has been on the market for over 6 months with another company.   She called me stating that she loved our website and the exposure that it offered.  I was thrilled and  of course excited at the prospect of adding another great listing to @ Homes Realty Group portfolio, until I saw the comparables of homes in her neighborhood.  

I called Mrs. Seller back. “I’m so sorry that you are offended that I am not interested in your listing.  It was not my intent to offend you in anyway, but rather to be honest with you and educate you on the current market conditions.  Doing so enables you to make an educated decision as to whether NOW is the best time to sell or not.  I was hoping after our conversation that you understood why I felt I wasn’t the best agent for you”.  She still wanted me to “just” stick our sign in her yard.  She deserves better.  There is so much more to selling a home than sticking a sign in the yard. 

New @Homes Sign

I was not the best agent for her for a reason.  I don’t believe I can get her the price she needs to enable her family to move on.  Why?  The real estate market TELLS me I can’t.   The market, via buyers, in fact is screaming “DO NOT OVERPRICE please…we aren’t interested”.

Mrs. Huntsville Home Seller is not in a position to reduce her asking price.  We certainly respect and understand that.

Mrs. Seller was baffled as to why I wouldn’t want our @ Homes Realty Group sign in the yard, if nothing else rather than to obtain sign calls.  She actually said that. I’ll tell you why…I must believe I can sell your home and market it to the best of my ability and all that comes with being a true professional.  Being professional means stating the truth.  When buyers do call us, we can show them the value on each and every one of our listings.  Value can mean more than one thing: Amenities, location, price, etc.

If you are considering selling your home in Huntsville, here are a few important things to keep in mind when interviewing your Huntsville real estate agent:

  1. Do they KNOW the Huntsville real estate market?  This is so important!  Did they share market reports?
  2. Do they show you a marketing plan?
  3. Do they market online?  Google their listings to see how they stack up against the competition.  This is very important, since nearly 90% of buyers begin their search online.
  4. Most importantly, do you trust them?

When selling your home, you enter in to a relationship with your agent.  A good relationship always begins with honesty.  @ Homes Realty Group believes in relationships…we wish to earn your trust in the future.

Posted by

 

Courtesy of Elizabeth Cooper-Golden  Huntsville AL Realtor (R)

Broker/Owner @ Homes Realty Group

475 Providence Main Street   Suite 302                                                   

Huntsville, AL  35806

Huntsville Real Estate 

Search Huntsville AL MLS

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Rainmaker
101,340
Brint Wahlberg
Windermere Real Estate - Missoula, MT
The Wahlberg Team

The power of being able to say "no" to over-priced listings, its a great thing.  In some cases like this I've seen sellers return and accept listing in their fair market range rather than one outside of it.

Jan 18, 2012 01:27 PM #1
Ambassador
711,569
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

Good for you for sticking to your guns. Too many agents will cave in, just to get a listing. But an overpriced listing costs you money and time, and isn't a good marketing tool at all when the property lingers, overpriced. There's another more realistic seller coming your way Elizabeth, I just know it!

Jan 18, 2012 01:36 PM #2
Ambassador
1,892,884
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

It's nice to be able to educate a prospective seller on the market and then if they are not willing to be realistic say sorry I'm not the agent for you.

Jan 18, 2012 01:37 PM #3
Rainer
94,034
Shelda Hodges Author & Realtor
SANDALS REALTY GROUP, INC - West Palm Beach, FL
It's your journey. We will hold your hands

ELIZABETH - YES! YOU REPRESENTED WHAT A HONEST REALTOR SHOULD DO. THE POWER TO SAY "NO" OVERPRICED LISTING WILL JUST SIT ON THE MARKET WITH NO ACTIVITY & THE HOMEOWNER WILL BE CALLING EACH AND EVERY DAY. I AM SURE YOU HAVE OTHER THINGS TO DO WITH YOUR TIME. PRICE ACCORDING TO FMV

Jan 18, 2012 01:42 PM #4
Rainmaker
643,517
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

This is terrific!  I know why she wants you, because you are the best at what you do!

Jan 18, 2012 01:55 PM #5
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Rainmaker
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Elizabeth Cooper-Golden

Huntsville AL MLS
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