You’ve seen them. Those really cool pages that you sometimes land on when you visit a Facebook page you have not yet “liked.” Some pages have them, and some don’t. Some of them are incredibly powerful and others are just an image, or a few paragraphs. Often someone tries to pull in their website’s home page. While all of these are good to have and serve their purpose, what is the real point of having a Facebook landing tab and what can you do to make yours effective?
A good custom Facebook tab exists primarily to encourage the viewer to “like” the page. It’s like a book cover. We know we shouldn’t judge a book by its cover, but we often do. And a Facebook landing tab is the same way. While we all know that the real value of a page can be found on its wall, the landing tab shows us the potential value without even glancing at the wall. If someone lands on one that has absolutely nothing on its wall, but has an awesome landing tab, chances are they will like it because of the potential for greatness.
People are easily led by suggestion. A landing tab should prominently suggest that the person “like” the page with an arrow pointing to the like button. Sounds silly, but it works.
Your landing page should also allow you to grab the viewer’s contact info into your database. No, this isn’t some viral phishing scam I’m suggesting. You should simply have an opt-in of some sort on your landing tab that encourages the viewer to sign up on your database. There should be something that makes it worth their time. TopMarketer provides one that works pretty well for sellers, but you can take it above and beyond that level. Perhaps you could give them a free ebook on finding their dream home or staging to sell quickly, or free access to all your listings, etc. We know they get free access to all of this anyway, but it sounds special doesn’t it? And it will encourage them to sign up, thus generating leads for you to follow up with.
The third thing your landing tab should do is provide your viewer with information they need. Sometimes this is accomplished with a tab that is only viewable to people who have liked your page. This, of course, encourages those likes as well. The information could be valuable reports, the latest real estate data for your area, easily viewed listings, a search box to find their dream home, etc. Videos are popular as well, on just about any subject.
You can create multiple tabs, but only one can be your landing tab at any given time. We like to create some with listings information, and even a few of our clients have requested a tab specifically for each of their listings. These are particularly valuable if you are going to use Facebook ads to market your listings as well as your Facebook page.
Make sure your landing tabs link to your website, your listings, your blog, your other social media sites, and any other spot you want Facebook fans to find you at.
Finally no matter what you choose to do, make sure your page is visually appealing. Just Google “Facebook tab design trends” for some inspiration. You’ll see pages designed by highly paid designers, but with a bit of creativity you can accomplish something very similar.
Want to have an impressive Facebook landing tab but lacking time or inspiration? Best Agent Business has experienced Facebook landing tab designers who can take your design from idea to implementation. We can even get your entire social media presence up and running. Schedule a call with Steve Kantor today to see what the virtual real estate assistants at Best Agent Business can do for you.
Post submitted by Kim, Virtual Real Estate Assistant, Best Agent Business
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