What are we doing to move buyers off the fence?

I posted three specific selling points for Santa Clara County in my Technology for Real Estate Professionals blog.

Of course we are also heading into our usual seasonal downturn, especially with Thanksgiving coming so early this year, so we may not see significant increases until February, when Santa Clara County sales traditionally start to increase.  I'll post more after I attend Richard's market update this afternoon.

Still it is always a good time to be selling the benefits of owning a home in Santa Clara County!

Frank

Good time for buyers to go bargain hunting because sellers who leave their home on the market over the holidays are usually highly motivated.  Also lenders may be looking to get loans and properties off their books before the end of the calendar year, though short sales may not be as attractive as they seem.

Yesterday it was reported that many short sales sit in contract until the property is auctioned off on the courthouse steps.  My guess is that no one wants to take responsibility for a accepting a short offer that is "too low", so they let the property go to auction instead.  Some brokers/agents are saying they will no longer show short sale properties because lenders string along their clients and ultimately disappoint them.