It Is Time To Plan For 2012 Part 3

A re-post from my other blog that I posted a few months ago. Just helping you to stay on track for the start to the new year!

Hopefully this year you have a lot to be thankful for. Last week we looked at goals and this week we will look at your vital numbers.  Before we can figure out a course of action to reach your goals we need to look at the
present state of your business. Here are the following numbers you will want to look at:

 In order to figure out a game plan for next  year look at where your business came from this year and in past years. Some of the most common ways to get business is from past/clients/sphere/referral, open houses, expired listings, farming or just listed/sold, FSBO’s, Add/sign calls, Internet lead sources, absentee owners, floor duty and other ways you might use.

           
Now that you have looked at your current numbers and tracked where your business came from you can make a diagnosis of your current business. You need to figure out what numbers are required and what areas of your business need improvement necessary for you to meet your goals for next year. 

Fill in the chart below to see what numbers are required to reach your goals for next year:

One more set of numbers to look at is how many hours you need to work and how many transactions you need in order to meet your production goals. How many hours this year did you actually need to work in order to earn a paycheck? When I refer to work I mean things that actually produced you money or when you were
with clients. To figure out how many transactions you will need next year divide your total desired income by the average commission check. Once you have this number then you multiple the number of transactions by the number of hours you worked this year to earn a paycheck. That will give you a great estimate of the
number of hours you need to work next year.  

Going back to where you got your business from this year decide where you want your business to come from next year. At this time consider whether you need to add new avenues of getting business. Also, decide on what percent of your income you want to reinvest back into your business.

Remember when I mentioned before in last week’s blog that we were going to write a paragraph stating your specific production goals for 2012? Well we are going to write that paragraph now with some of the numbers we have looked at.  

I wrote an example below:

“This year I will sell 24 homes and earn over $100,000! I will implement the systems needed to easily attract the business I desire. 50% of my business will be from listings sold and 50% of my business will be from
buyer sales. My expenses will be under 10% of my income which will create high profits. I will efficiently work 220 days allowing me to earn a fabulous living and also spend the time with my friends and family that I desire.” 

           
That completes an important step in your business plan. Next blog we will take a look at areas to focus on in order to improve your results in 2012!

Contact me today if you want a personal consultation or help with your business plan for this year! Visit us online at Straessle Marketing Solutions- we are now available online to chat live!