So, you've decided to sell your home without the assistance of a REALTOR®, but how are you going to market it? Here are a couple of thoughts that I have on the subject...
First, there are some great resources available to you at no cost. My company, for example, has the largest site that contains homes for sale by owner in Orange County (FSBO) - and we allow home owners to post their homes on the site at no cost. Why would we not charge for such a service? Simply put, we want to help you sell your home so that we can assist you in financing your next purchase. Additionally, by placing your home on our website, we attract hundreds of buyers on a monthly basis who are looking to purchase homes. This is an example of a win-win: You have buyers looking at your home, and we have the opportunity to help these buyers get into the homes of their dreams!
Next, there are REALTORS® who specialize in listing properties who are willing to give you their advice at no cost. We seek relationships with such REALTORS® so that when the home owners on our site decide to list, we can refer those REALTORS® to list these properties. We want to make sure you get the best advice possible, especially in a market with a great deal of uncertainty.
Business Network International (BNI) teaches its members that "Givers gain." I believe in this wholeheartedly. Don't always be skeptical when a real estate professional wants to give you advice at no cost. There are many great professionals who have a genuine desire to help you with what you need. It goes without saying, but when you eventually decide to make a home purchase, or list your home, you should think about these professionals to assist you!
If you'd like to see the homes that we have on our For Sale By Owner (FSBO) site, you can check it out by clicking the following link: For sale by owner Orange County (FSBO)
We'd be happy to give you advice, and help you find a great real estate professional. Use your resources. You don't have to do it alone!
Galel Fajardo is President of Coast Mortgage Group. He is a nationally-recognized For Sale By Owner marketing expert, and currently runs the fastest-growing FSBO website in Orange County, CA. He is often featured in local media, and recently spoke at one of the mortgage industry's largest events in Las Vegas, NV. He may be reached by e-mail at firstname.lastname@example.org.