After I published my post about choosing a WordPress theme, a few people asked me if I had any recommendations for themes for their websites. It's easy to get overwhelmed by the variety of WordPress themes available for your real estate website. From my own experience, and after reviewing a number of other real estate agent WordPress websites, I believe that these are the top 3 themes for your primary website.
AgentPress, from StudioPress. AgentPress, a child theme on the Genesis Framework, is the theme we use on our own personal team site. It's very customizable, with multiple layout and color options, custom header and menu options, and a featured property slider. It is a moderately priced theme, at $99.95, and I think it's the best choice, especially for an agent who is only going to have one website.
Elegant Estate, from Elegant Themes. Elegant Themes has a different pricing strategy than many of the other theme publishers. Instead of buying a specific theme, you pay $39 per year, and have access to all of the themes they publish. This makes them an attractive option for the real estate agent who is building a variety of micro-sites targeting different developments, towns, or demographics, and who does not want all the sites to look the same. The ElegantEstate theme itself is a good choice for such an agent's main website. It has some nice color scheme choices, and also some built in features for placing ads on the page. Also, unlike many WordPress themes, it is designed to be a website first, not a blog, although you can use it primarily as a blog if you want.
Estate, from Woo Themes. Estate is one of the pricier WordPress themes out there, at $200. You get a lot of functionality for the price, however, including IDX functionality, a featured property slider, custom post types, and Google Maps integration. You also get the layered Photoshop design file for the theme, which allows you to work with the individual design elements. If you really want to get into the technical aspects of designing your website, Estate is a good choice.
This article first posted on my RealEstateToolsOnline blog.
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