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What is the CLHMS Designation and why should I use a Realtor with one?

Real Estate Agent with Santrock Realty Group Inc. , 244213


Certified Luxury Home Marketing Specialist

The last blog I wrote was called Setting My Sights for 2012!  As we all do at the beginning of the year I decided that I would beef up a few of my designations since I finally completed the Triangle Leadership Academy as discussed in my blog:  Finally - Graduation from the Triangle Leadership Academy!  Since I had no idea what CLHMS stands for I doubt my clients will know either. The letters CLHMS after my name stand for Certified Luxury Home Marketing Specialist, Million Dollar Guild Status which is the designation I earned just this week. 


This designation was acquired through the top luxury home marketing organization in the country, The Institute for Luxury Home Marketing. It's one that has to be earned. It can't be acquired by simply doing the requisite course work.

Agents who successfully complete the training are able to refer to themselves as members of The Institute for Luxury Home Marketing. Members of the Institute receive an amazing array of tools and benefits to use in successfully marketing upper-tier properties. In order to use the designation of CLHMS, one needs to have a certain number of verified sales in the top 10% of their local real estate market.

Top 25 Triangle Realtors

CLHMS designees who meet the production requirements in the million dollar and above market earn the status of Million Dollar Guild, which I am proud to hold.  In addition I earned Top 25 Status as noted by Triangle Business Journal in 2011!


When you are ready make a move please give me a call. I have the training, skills, tools and resources to ensure you achieve your objectives. It would be my honor to assist you.


Posted by




Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Tracy, this is a designation I should check out.  Ah!  We're always learning!

Jan 19, 2012 11:37 AM
Tracy Santrock
Santrock Realty Group Inc. , - Cary, NC
Raleigh - Cary Broker

It was pretty easy.  I got a few great ideas.  It's the volume production that you have to verify!

Jan 19, 2012 11:44 AM