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Content is King - Localism and the Transparency of Who You Are!

By
Real Estate Agent with The Address Realty BRE#01299346

Living The Shasta Lifestyle - Jeanean Gendron

We all know that it is the content of our blogs and our posts that will bring the Reader. We have many audiences here in the world of blogging. We can write for the real estate Industry, the Consumer or for other businesses. One of the first things you will need to do is to specify who you are writing for.

I write Localism for the Consumer. I chose to write to inform and to inspired. I also write about who we are as Realtors and about how we do business. The beautiful thing about blogging is that it allows your Reader to get to know you. Through your posts about short sales and by providing good information and resources to people who are looking for that specific information, you have provided a valuabe service. The same is true of Localism and people looking to relocate to your area. This basic concept is well understood.

Content continues to be the key element of helping your Reader. Your content should be of a rich nature and diverse in your offerings. Endless market reports while valuable are only one facet of what will be the fully developed array of services you write about. Engagement comes from sharing that fully developed and well presented Community presence--a lifestyle. It will delight and be useful to the Reader. The Reader does care about market reports as they provide great value and a service that is important. Events and cultural centers are important to any community and sharing with video or photos helps your Reader learn more about the lifestyle of living in your area. They can learn about your area with these "mini" tours of life that you present. The Consumer can actually learn just as much about the local area through your work as when they come to stay for a week and tour the area.

The really cool thing is that through you work and prior to their visit, they now have a better idea of where they want to spend their time and the things that they want to see and do. They will be more effective and able to see and do more. They will have identified those areas they want to explore and learn more about. Your work has already benefited them and now you have established value for them. Your relationship is off to a great start and it all began with the value you offer in building a localism community presence.

The sky is the limit here. I have only touched on the surface of what is possible. You have endless possibilities to drill down to a specific community or to write for larger areas. I market to those looking to relocate to the North State. Most of the people looking to move here are from the Bay Area or Southern California. They find me on-line and they want to see who I am and what I offer. The diversity by which I write ensures that I will be found from a vast array of search terms and the varied interests of my Readers. It is a value proposition.

Posted by

Jeanean Gendron - Specializing in Marketing and Selling Unique Properties--We love where we live and work and we love our listings. This is why we specialize in marketing and selling unqiue properties that have been developed to the highest and best use of the land.

 

It is a priviledge to market a well developed property that promotes a lifestyle Buyers are looking for. It's not really about a price range but about the lifestyle and the Buyer who will find that it has value. MARK IT SOLD!

 

Jeanean Gendron

 

Specializing in Marketing and Selling Unique Properties

 

866 441-0078

 

Learn more about how we market and sell our listings:

 

Marketing the Land - Marketing the View - Marketing Luxury - Marketing Lifestyle

 

SELLERS: FREE MARKET VALUATION--If you are looking to sell your home in Shasta County, CA or in the Redding CA area, we specialize in marketing and selling unique properties. We SELL our listings. With a pervasive web presence (15+ websites/blogsites) we are able to target specific Buyers interested in your property. With the right price point, beautiful marketing and by knowing who our Buyer is, we are able to sell all our llistings. We provide the Buyer with the tools, information and knowledge they need to identify and buy the right property here in the North State. We have Buyers contacting us to relocate to the North State daily.

 

We target the local, regional, national and international markets.

 

MARK IT SOLD!

 

 

BUYERS: If you are looking to relocate to the North State download our free RELOCATION GUIDE. It has local demographics and photos of the beauty of the surounding areas. We love living and working here in Shasta County, California. We are photographers and so we share the beauty with you. We also provide you with a FREE MLS ACCOUNT for ALL ACTIVE LISTINGS IN SHASTA COUNTY, CA. You are able to save searches and receive email notice for new listings. Real time data that helps you understand the market values in Shasta County, CA.

We call it Living The Shasta Lifestyle!

 

Featured Listings - Redding and Shasta County Real Estate Resource - How Much Is My Home Worth ~ Search all Homes in Shasta County -  Dream Home Finder - Search for Schools in Redding and Shasta County

Jeanean Gendron

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Visit our main real estate website that provides you with the ability to Search the MLS and to set up A FREE MLS ACCOUNT so that you can save searches and select favorite properties. See all Shasta County MLS Listings in real time. I also have many saved searches for unique properties (ranch, views, river, acreage).

 

There are saved City Searches and Community Searches for all of Shasta County.

 

 The Shasta Lifestyle is our blog site where we showcase our photography and the beauty of the North State and why you want to live here.

 

Here are my websites/blog sites:

 

REDDING COMMUNITIES

Redding Real Estate Ramblings

 

LUXURY HOMES

Redding Luxury Homes

 

RESALE OCHOA & SHEHAN HOMES

BelAir EstatesCrown MeadowsSummerfield Meadows

New Homes Shasta County

 

All Rights Reserved © 2014 Jeanean Gendron

Comments (19)

Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Good morning Jeanean,

I too like the Localism exposure.  And, I too have only touched the surface...so much to do, so much fun doing it!

Have a great weekend!

Jan 19, 2012 10:35 PM
Roy Kelley
Retired - Gaithersburg, MD

Localisms that will generate client contacts are the very best posts for ActiveRain. 

Have a great day and a wonderful weekend.

Dahlias at Brookside Gardens IMG_5832

 

Photograph by Roy Kelley.

Roy and Dolores Kelley Photographs

Jan 19, 2012 10:38 PM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Good morning Lisa, hope you are having a great week. Localism is great for us all. Thanks for sharing the post with me. Have a great day!

Jan 19, 2012 10:44 PM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Hello Roy, yes we do like Localism....thank you for my flower. Always enjoy your visits because you bring flowers. Lovely. Have a great day and enjoy the weekend!

Jan 19, 2012 10:45 PM
JOSH EVANS *JoshEvansHomes 516-655-5000
Village Properties of Mineola, LLC - Mineola, NY

Great blog and great job good luck to you and keep up the good work 

Jan 19, 2012 10:48 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Jeanean -  Great post and encouragement too!  This week I've been doing a series on Old Town in Albuquerque.  I hope Google as well as potential clients take notice.  Happy Friday!

Jan 20, 2012 01:41 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

Couldn't have said it better, Jeanean!  Localism posts are what garners me the most contact from readers.  Sharing where I live, the events, activities, local neighborhoods, school, etc never gets old!  With Localism posts you never run out of things to blog about either!  :)

Jan 20, 2012 01:49 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Hi Jeanean.  You are so right.  I need to get out and take some more localism pictures so I can beef up my localism posts.  Its just not very pretty out there right now, so I have been holding off a bit.

Jan 20, 2012 02:30 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Josh, thanks for sharing this post with us. Have a great day!

Jan 20, 2012 04:25 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

John, they will for sure. It is a great investment and the marketing infrastructure you build does not go away. Have a great day and enjoy the weekend.

Jan 20, 2012 04:26 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Hello Leesa, you would be our leader in Localism. Yeah Localism. It is the most fun thing and I do love it. Hope you are having fun. Enjoy your weekend!

Jan 20, 2012 04:27 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Belinda, it all adds up and you just keep at it. Localism is one investment that builds and pays off for a very long time. It cool that we love doing it. Have a great day!

Jan 20, 2012 04:28 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hi Jeanean,

 Localisms are the best way to become the neighborhood resource. It's also a great way to stay informed as to what's going on in our communities. You are so right with this post. Hope you're having a great Friday. D

Jan 20, 2012 05:02 AM
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

Localism it the place I need to go next.  I do some but not nearly enough!  Transparency is what brings compatible people to us.  Invaluable. 

Jan 20, 2012 05:28 AM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Hi Jeanean! You have hit the nail on the head with this post! There are many audiences, and localism posts certainly bring more people our way from the internet. I do love the "members only" feature on AR because I can vent, complain, ask for advice, or share an insight from a real estate experience, and direct those posts to my AR friends only. Hope you are doing well, my friend!

Jan 20, 2012 03:50 PM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Hello Debb, sorry....but I was out of commissio yesterday with computer problems. I went to bed last night at 5:00....I was so tired from being at the computer for a very long day......whoa is me. I was eeyore last night. LOL! Better today. Hope you had a great Friday and thanks for coming in on this post. I am going to email you about my video....it is a work in progress....! Have a wonderful weekend.

Jan 20, 2012 10:11 PM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Marge, thanks for the visit. I started the day out great....this post seems like it was written years ago...LOL! I had a very long day. Hope you are off to a great weekend. I have to learn a new app so that I can redo our HUD report again. It's cool though we are on the right track. Thanks for being a great friend. Enjoy your day!

Jan 20, 2012 10:15 PM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Hello Rose, I've been missing you. I will have to come for a visit and catch up. Hope you are well. I will send a little email....I hope you are off to having a great weekend. Localism is our rock for sure. Have a sweet day and do something fun!

Jan 20, 2012 10:17 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

....I've planned to organize my property photos for 2012 today - from 3 locations and put them on a jump drive...lots of sleep last night, good breakfast and THEN I am up for the task...I hope!

Jan 20, 2012 11:10 PM