Meta Keywords Mean Nothing to Google Anymore

Reblogger Marte Cliff
Services for Real Estate Pros with Marte Cliff Copywriting

If you've been struggling to figure out which keywords to list on your blog posts and web pages, you can stop now.

Tammy says Google doesn't care, and if she says so, I believe it.

If you want to stay up to date with informative news about SEO, do visit Tammy's site and subscribe. She's one SEO expert who knows how to explain things in terms than even non-techies like me can clearly understand.

And I appreciate that.

Thanks, Tammy!

Original content by Tammy Emineth

Meta Keywords Mean Nothing to Google Anymore.

Meta keywords are those keywords that you enter separately as in a WordPress Plug-in or page properties tab on your website.  As in the picture below you may have something similar on your website or blog. If you don't have this on your website you should, because the Title and Description are very valuable but the keywords here don't mean as much anymore. (ActiveRain does not have a place for this because they take your blog title and the first 150 characters of your blog as the description)

met keywords, title and description form

Why is this?

Because Google is constantly striving to know what people are really searching for and how they need to be found. By giving a list of keywords that may or may not be in the actual content, it doesn't tell Google you really wrote about the keywords but perhaps just stuffed them in at the last minute to be found for them. This isn't anything new though. According to the Google Blog, "[Several years ago], keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag". And this is from 2009! So you can imagine how much they don't care about them now.

So what does this mean and what are you suppose to do about it?

I haven't used meta keywords in a couple years and it hasn't harmed my sites one bit. Actually it has saved me time. I don't have to enter that long list anymore that means nothing. The most important thing you need to be doing is titling your blog or page accurately, entering a good description and use your keywords naturally throughout the content. Google will pick up those keywords and rank the site for the naturally occurring keywords in the title, description and content of the piece more than anything.

Here is an example: You are a Bozeman Realtor writing about horse property. This is your title: Horse Properties around Bozeman Montana. Your Description should read: Your Bozeman Realtor offers information on buying or selling horse and equestrian properties and real estate around Bozeman Montana. And you should mention Bozeman Horse Properties or Real Estate once for every 100 words or so throughout the piece.

But what about other search engines? Bing, Yahoo, Ask, Etc..?

Several other search engines do still use them but not to the extent that they use to. Remember, Google is the search engine giant and if you can show up there, the other's will fall in line. Should you still enter them for the others? I would say no. Because if you follow the Title/Description/Content rule you will be creating a well-optimized piece anyway that will be ranked and found by folks searching for those long-tail search results.


Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

THanks Marte for the reblog and great words of encouragement! Have an awesome weekend! :)

Jan 20, 2012 06:30 AM #1
Jim Hale
Eugene Oregon's Best Home Search Website

Thanks for the re-blog.  I needed to hear this.

Jan 20, 2012 07:23 AM #2
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Marte, as a copywriter, you must be natural with the words. I am too, but now to get them work for me I'll need to follow Tammy's lead.

Jan 20, 2012 04:05 PM #3
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

This was a really good post.  I never "stuffed" keywords, but I did try to "sprinkle gently...maybe using the keywords twice in a post.  I think that what I have to do is focus on the description.  But it is a hard habit to break.  I do have high rankings for "long tail."  I want to keep it that way. 

Jan 21, 2012 03:06 PM #4
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