I had a call yesterday from a young lady. She had found me on my Four Lakes, Lisle Facebook page, and she was interested in buying a one bedroom condo.
She said she had good credit, she had money to put down, and was motivated.
"Can you email me the homes that are available?" she asked.
"Sure," I answered. "I will set up a search that matches your criteria. Take a look and pick out the ones you want to see, and we can go take a look."
We tentatively planned to see homes on Saturday morning...
Today I got an email my new "customer". She opted out of the home search I had set up for her. She had decided not to buy a home after all.
Hmmm. No problem. It happens...
Leads come and go, so you better generate a whole bunch of them...
Are you generating enough leads?
It is easy in the business of real estate sales to get side tracked from what it is we need to do, which is to continuously generate new leads.
There are so many distractions for agents. Previewing homes. Washing the car. Attending meetings. Talking clients off of "the fence".
It is easy for agents to believe they are busy, but unless they are continuously generating leads, they won't be busy for long.
I know plenty of agents that will get a lead, get excited, and then spend the whole day preparing for the would be buyer or seller appointment...
They put aside the lead generation activities that got them the prospect in the first place.
Soon, when the well runs dry, they are out of business (and often out of the business)...
Don't fall into that trap.
Stay consistent. Do what it is you do to generate leads. Keep stuffing the pipeline...
So next time you get a new lead, give yourself a pat on the back...
And then go get another one.
Ken
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