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Home Stagers - The Cupids of Real Estate

By
Home Stager with Sharon Tara Transformations

Home Stagers - The Cupids of Real Estate

Home Staging is about appealing to the heart of potential buyers.  It's more than space and function...it's more than organization and cleaning...it's about creating an emotional attachment.

cupid

  

The goal of your Professional Home Stager is to have buyers walk in your front door and fall in love.

 

We want buyers to forget every other listing they visited previously and only have eyes for your listing...to feel as though no other house will compare.

 

When a buyer feels an emotional attachment, there's a better chance that they will make an offer.

 

Home Staging is strategic marketing...

using style, color and placement to appeal to the senses and fuel desire for a better life. 

Home Staging helps sellers find "the one they've been looking for"!

 

 

hearts

 

Comments(34)

Lloyd Binen
Certified Realty Services - Saratoga, CA
Silicon Valley Realtor since 1976; 408-373-4411

Sharon, I agree with you.  And you stagers are so getting so good it's difficult to not get emotionally pulled in.  That's powerful marketing.

Feb 10, 2012 11:45 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Lloyd:  Thank you.  It helps to have arrows to shoot too!

Feb 10, 2012 12:29 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Love the Valentine theme Sharon, it really pulls at the heartstrings.  I sometimes feel more like a Mix Master  when I stage a house.

Feb 10, 2012 01:02 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Sharon--you are so right--that is what we do--have buyers fall in love.  Very clever post as that holiday approaches. 

Feb 10, 2012 06:13 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Another great blog post Sharon.  If I'm a cupid and I carry arrows...whom might I shoot???  (You might know who I'm thinking of.  Sorry but the frustration keeps creeping in.)  

Feb 11, 2012 02:53 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Sharon, how sweet! I've never thought of myself as a cupid, although I am shaped like the one in your post! lol!

Feb 11, 2012 04:00 AM
Lydie Ouellet Dickinson
Realty Executives Tri County, Bellingham MA - Bellingham, MA
Realtor

Sharon, I think you nailed it right on with "creating an emotional attachment from the buyer to the house".

Very well explained. I can see stars! ; )

Feb 11, 2012 04:59 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Joanna:  Sounds like a good post topic for you to write!

Janet:  Happy Valentines Day!

Ginger:  Shoot whoever you want...you are entitled!  Sometimes it helps to beat the crap out of a pillow too....just say'n.

Peg:  You've never played cupid in all your vast acting career?  

Lydie:  Seeing stars isn't usually a good thing....LOL!

Feb 11, 2012 05:28 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Sharon, we really are the cupids of real estate. And your clients are lucky to have the biggest sweetheart of all helping to stage the properties for sale.

Feb 11, 2012 06:03 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

How wonderful!  Perfectly appropriate year-round, too!  Happy Valentine's Day, Sharon!

Feb 11, 2012 06:22 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Sharon, I have actually! One February I dressed up in red and pink, walking with a huge heart mascot up and down the streets of Edmonton handing out flyers for a company I and others did singing telegrams for (in -15 to -20 celsius weather). Not smart, I caught a cold, but I learned a valuable lesson in what I would do again and what I would not do again... The advertising or the singing didn't pay that well, but I was thinking about the work it would bring me. When I look back on it, I think of how these people took advantage of my hubris and didn't care a wink about my health.

Happy Valentines Day! Hope yours is great!

 

Feb 11, 2012 06:35 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Michelle:  How very sweet of you to say!  Thank you!

Julia:  Happy Valentine's Day to you too!

Peg:  I guess I should have known...of course you did!

Feb 11, 2012 09:20 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Sharon- another great one.. I love how you "stage" your words and your post.  I never thought of us as cupids but I like it!

Feb 11, 2012 03:17 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Kathy:  Glad you like it....I know you earned your wings a long time ago!

Feb 12, 2012 11:18 AM
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

Hi, Sharon!  I always tell my buyers that they should get that 'wedding dress' feeling.....do you remember that?  When you put 'the dress' on, you just knew it!

It's all about love, isn't it?

Happy Valentine's Day, pretty lady!  <3

Feb 12, 2012 01:10 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Chris:  That's a great analogy!  If you haven't already, you should do a post!  Happy Valentine's Day to you too!

Feb 13, 2012 08:11 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Cupid pulls the bow . . . and, bam, bullseye, under contract!  fun post that inspires the creative brain cells.  

Feb 13, 2012 12:12 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Karen:  Oh how I wish it were that easy, LOL!  Glad you enjoyed it!

Feb 13, 2012 02:07 PM
Karen Ellis
Refreshing Homes - Home Staging Maryland - Ellicott City, MD
Home Stager - Howard County MD/Central MD

Perfect analogy! I've actually had sellers say they fell in love with their house again after the staging was complete. It made them rethink if they wanted to sell or not. That makes you feel good.

Feb 14, 2012 03:03 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Karen:  I've only ever had a client decide to take their house off the market after staging once.  It can happen.

Feb 14, 2012 11:03 AM