Blog Marketing is a big boys game anyone can play.

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

It is hard to imagine that it is estimated between 50 and 100 million people participate in blogs all over the world.  We are just seeing it's advantages in real estate.  Customers can offer immediate feedback on our blog sites concerning properties.  They can share collectively how they want to be served by comments to blog sites.  Marketing people analyze the comments...extrapolate trends and offer new solutions to consumer demands.

The likes of Microsoft, Sun Microsystems, Google, Disney Channel, General Motors, Ford even national real estate companies all have blog sites for consumers.  Fortune 500 companies are sinking millions into blogs.  Not the blog itself but changes in products, designs are being modified based on consumer feedback from blogs.  I have included a blog site on my website.  Now I am starting to use it in a new format.  I want client and prospect Feedback directplugs...what do my clients and prospects want from a real estate website.  Some of the comments are very interesting.  This information will allow me to adjust my site to offer more services and information that the real estate consumer wants.  Thus increasing traffic to my site and therefore more potential clients.  Will it work?  Time will tell but the issue is feedback and making changes to meet consumer wants and needs.

Are you plugged into your prospect and client needs?

What can a blog do?                                      

  • It can extend branding either your name, company name or both.
  • Create positive experiences for your customers...creating more traffic to your blog and website.
  • Provide real feedback on you and your company....allowing you to make identifiable changes.
  • Allows you a new avenue of doing business and gathering new clients at a much lower cost.
  • Simplifies management tasks since your blogs and websites are linked.
  • Impact the bottom line.....positively....always nice.

Blogs are redefining our business.  Blogs are creating public relations opportunities easier and faster.  Blogs offer prospect and client communications similar to emails only on a mass interactive perspective.

Who says you just have to have one blog?  I am setting up multiple blogs based on real estate market segments.  That means a buyers blog, a sellers blog an investor blog and even a foreclosure blog.  This allows more specific feedback and therefore a more concentrated opportunity to make website changes that will create more traffic to my website.  This additionally allows me to have clients and prospects segregated.  Another benefit....each blog links to a page on my website specifically targeted to that prospects informational needs.

I can identify changes needed by market segment.  The reduces my time to make the change and pinpoints areas that need changes faster.

How are you using your blog to improve your website traffic?

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Ambassador
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services
Gary- Those are great ideas you have about having a blog for each segment of the market you work with, I was thinking of doing the exact same thing! Nestor and I were just talking that we should have a sellers blog where the seller can go and ask questions and such. We have a question section on our website but no one leaves questions there. I need to redo our site, change the site and do a blog/site. This post should get featured. Katerina
Nov 14, 2007 03:43 PM #1
Rainer
340,913
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Or a big girls game.  (Sorry, I had to do that.  I would be letting down my gender if I didn't :-)

Gary, I feel like a kid exploring a new neighborhood.  There is SO much that we can accomplish via blogging. As you said, you can target the blogging to specific niches.  What a nice new neighborhood for us all to explore! 

Nov 14, 2007 07:51 PM #2
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Katerina, I was reading a book on bloging and another on web traffic....which made me realize the potential for increasing site traffic.  Then I added one more thing....a blog message opportunity to customize my website!  I am actually going to take consumer suggestions on how to make my website more helpful and user friendly.  Why not they are the ones using it!  If I give them what they need it will become exclusive.  Let me know how your site update goes.  I published my first open forum from the site last night.  Thanks for the comments Katerina.
Nov 14, 2007 08:07 PM #3
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Kris....OOPS!  I don't think gender...I was in title mode!  I was exploring, as you said, some out of the box ideas to increase site traffic and potential clients when I got all wet with this brainstorm.  It means so real upside growth without much of a downside....  ~:-0)  so why not...it's only a slight change to go back.  Thank for the comments Kris....and I'll watch my gender mouth in the future :-) LOL
Nov 14, 2007 08:16 PM #4
Rainer
340,913
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI
Gary:   No no no!! Don't change your title/post because of me.  I was teasing you!  I'll just make sure I put the "smiley" in bold font the next time!
Nov 14, 2007 08:23 PM #5
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Kris....I wasn't changing it, I just wanted to see your reaction....nice!  I was just kidding you.  It is AM...I think?  Take care.

Nov 14, 2007 09:53 PM #6
Rainmaker
4,432,317
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Great post. I like the idea of niche marketing using your blogs.
Nov 14, 2007 10:28 PM #7
Rainmaker
250,018
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors
Excellent Ideas here!  I bookmarked this to come back to later when I want to start creating my own multiple blogs like you suggest!  Thanks for the tip and for sharing your thoughts!  This is a great post for the beginners to read to figure out what blogging is all about!
Nov 15, 2007 12:24 AM #8
Rainmaker
162,995
Rhonda Burgess
Southern Living Realty Partners - Smyrna, TN
Moving to Nashville TN Real Estate Specialist
Gary, I think this can be absolutely explosive in terms of SEO and leads.  I was just thinking last night to add a page to my website for each area that I work, then drill down from there into the neighborhoods.  A blog for each would be awesome.  Thanks for the great idea.
Nov 15, 2007 01:56 AM #9
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Gita, it seems to make sense to me, the blog should increase market awareness of what you do by market segment.  Thanks for the comments Gita.
Nov 15, 2007 10:28 AM #10
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Michael, thanks for your comments, let us know how your implementation of multiple blogs works.
Nov 15, 2007 10:30 AM #11
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Rhonda, it is a way to increase exposure to your website and move up the search engine ladder.  Thanks for the comments Rhonda.
Nov 15, 2007 10:32 AM #12
Rainer
20,736
Seth Callen
Farmers Insurance - Lawton, OK
Very informative post.   Gives me a good idea to "segment" my blogs to focus on specific products.
Nov 16, 2007 02:26 AM #13
Rainmaker
1,074,014
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Seth, that is the reason we are all here to help and learn from each other.  Thanks for the comments Seth.
Nov 16, 2007 03:57 AM #14
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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