It is hard to imagine that it is estimated between 50 and 100 million people participate in blogs all over the world. We are just seeing it's advantages in real estate. Customers can offer immediate feedback on our blog sites concerning properties. They can share collectively how they want to be served by comments to blog sites. Marketing people analyze the comments...extrapolate trends and offer new solutions to consumer demands.
The likes of Microsoft, Sun Microsystems, Google, Disney Channel, General Motors, Ford even national real estate companies all have blog sites for consumers. Fortune 500 companies are sinking millions into blogs. Not the blog itself but changes in products, designs are being modified based on consumer feedback from blogs. I have included a blog site on my website. Now I am starting to use it in a new format. I want client and prospect Feedback direct...what do my clients and prospects want from a real estate website. Some of the comments are very interesting. This information will allow me to adjust my site to offer more services and information that the real estate consumer wants. Thus increasing traffic to my site and therefore more potential clients. Will it work? Time will tell but the issue is feedback and making changes to meet consumer wants and needs.
Are you plugged into your prospect and client needs?
What can a blog do?
- It can extend branding either your name, company name or both.
- Create positive experiences for your customers...creating more traffic to your blog and website.
- Provide real feedback on you and your company....allowing you to make identifiable changes.
- Allows you a new avenue of doing business and gathering new clients at a much lower cost.
- Simplifies management tasks since your blogs and websites are linked.
- Impact the bottom line.....positively....always nice.
Blogs are redefining our business. Blogs are creating public relations opportunities easier and faster. Blogs offer prospect and client communications similar to emails only on a mass interactive perspective.
Who says you just have to have one blog? I am setting up multiple blogs based on real estate market segments. That means a buyers blog, a sellers blog an investor blog and even a foreclosure blog. This allows more specific feedback and therefore a more concentrated opportunity to make website changes that will create more traffic to my website. This additionally allows me to have clients and prospects segregated. Another benefit....each blog links to a page on my website specifically targeted to that prospects informational needs.
I can identify changes needed by market segment. The reduces my time to make the change and pinpoints areas that need changes faster.
How are you using your blog to improve your website traffic?