Choosing Content - Market Reports

Real Estate Agent with Keller Williams Elite RM423455
How do I choose content for my Blog Posts?

A main aspect of my blogging is to create market reports or posts directly related to a market area. I try to do create a significant amount of my posts from this category. I have chosen this category for a variety of reasons.Homes for Sale in Lititz PA

First, I have found it provides me with a knowledge base which is invaluable to the scripts I use in meeting with clients and potential clients. This knowledge based on facts helps me educate persons on recommended listing prices and offer prices. This saves clients time and money.

Second, I offer resources to help drive traffic to my website. This has expanded the leads I have generated. The more leads I generate, the more clients I create.

Both of these factors go hand in hand. I believe I have become a better real estate agent with this knowledge which in turns benefits my clients. The more clients I have also helps me be a better agent because I take my fiduciary responsibility very seriously.
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Living in Lancaster Group


An agent who places your interests as his first priority. 
Cal Yoder

Your Homes for Sale in Lancaster Agent

Keller Williams Realty Lancaster

1630 Manheim Pike

Lancaster, PA 17601

Office Phone: 717-735-1145

Cell Phone: 717-413-0744

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You can find great local Lititz, PA real estate information on The Living in Lancaster Group - Cal Yoder            717.413.0744       is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.


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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Good reminder to all of us that our primary motivation should always be to express "what is" to our client's about sharing our knowledge of the business.  

Jan 22, 2012 05:42 AM #1
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

In my opinion, if you want to be considered a real estate MUST know your market. Sounds like you have a similar belief and your clients will be well served because of it.

Jan 22, 2012 06:16 AM #2
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Li, it is so important to me and to our profession that we take our responsibility to our client very seriously. I find most agents do this.

Ken, I do see myself as a professional in the real estate industry and this knowledge is extremely important.

I greatly appreciate what I have learned about developing real estate market reports here at Active Rain. The knowledge and help of other professionals has been great.


Jan 22, 2012 06:37 AM #3
Don Hess
KW Elite Keller Williams 1280 Plaza Blvd. Lancaster, PA 17601 - Quarryville, PA

I use market reports in my "farm" area. I hate to admit it but I take those around door to door just like the "old days". However, I also get a chance to meet people face to face that way. Something nearly unheard of in this social media age. :)

Jan 23, 2012 02:03 AM #4
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Nice video Cal, and market reports keep you as the expert!

Jan 28, 2012 12:21 AM #5
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Cal Yoder

Homes For Sale in Lancaster PA - 717.413.0744
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