How Color Affects Staging a Home to Sell - From Your Ruidoso Realtor

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Using Color to Stage a Home

Elite Staging and Redesign

Sellers are getting more involved in staging their homes than ever before. Buyers in Ruidoso see model homes, DIY shows and more and expect every home they tour to be just as grand. But it takes work and sometimes money to stage a home properly.

Starting with a black canvas is easy but working with what you have can be difficult. It may come down to a simple color change though to really make all the difference in the world. Here are some tips when it comes to color and painting.

You don't want to scare buyers away but you also don't want them to be bored when walking through the home. You have probably heard the word neutral thrown around a lot when staging but this doesn't mean drab.

The best way to get a sense of what your competition is doing is simply tour model homes or open houses. You can see what you are up against and what buyers are seeing. If you home stacks up and compares in price or is lower, you have a great shot at an offer.

Warm walls are the trend. Coffee or latte colored walls with bright white trim make a statement thats warm yet clean. By keeping all the rooms that run into each other the same color, the flow of the home will move better. If the kitchen is a separate room make sure the color is not too different but still makes a clear definition of another room. If you don't have a lot of walls in the kitchen, meaning they are covered with cabinets, go as light as you can. If you have white cabinets make a darker impression but not too dark as to close in the room. You don't want dark in small rooms like bathrooms because you are trying to showcase the square footage and closing in a room doesn't offer that sense.

For bedrooms, a light blue or yellow is calming and tranquil. If blue is the theme, keep it as light as possible, even with white trim. Sea decor is best in this type of room. For yellow walls, have a splash of color in a striped green and red pillow or floral print somewhere casual. Don't go too far gender orientated one way or the other or you might turn off some buyers.

In bathrooms, light, fresh and airy is best with fresh greenery in the corners or on the counter. Don't clutter a bathroom too much but if you have the room, a couple candles and a plate of soap or small rolled towels gives the impression of a relaxing spa feel.

These are just some basic tips but for more information on your specific home, contact Coldwell Banker Sudderth in Ruidoso New Mexico anytime. They are the experts in staging, listing, marketing and selling your Ruidoso home or property.


Orignally posted here by Tammy Emineth Thanks to Kristine Ginsberg for the photo usage.

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Comments (16)

Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Touring Model homes is a great Idea to learn about Staging. You only get one chance to make that first Impression so make your home for sale stand out the best you can.   E

Jan 25, 2012 12:12 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

All great ideas Tammy and gone are the days when you just throw up the for sale sign and homes sell. In this market everyone should have an idea of what other homes in their price range look like especially if it's a townhouse or a condo. The difference between investing a few hundred dollars in staging could be the reason your condo sells while the one next to you doesn't. To your point paint is the best ROI because it neutralizes the space and really cleans it up. Thanks for including a bathroom I staged - what an honor! Have a great day!

Jan 25, 2012 12:19 AM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Tammy, I wonder if the preferred color palette changes from region to region?  Southwest color styles seem different than Midwest for instance, although the principles would still be the same.

Jan 25, 2012 12:21 AM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

All good advice. . .buyers and sellers depend on us for the right advice when it comes in selling and buying homes

Jan 25, 2012 12:28 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Excellent points.  Although calming color tones, I have found when a home goes up for sale in our area that neutral is best rather then specialized color tones.  It seems that the husband generally has a hard time seeing past the decor.  I tend to suggest if the walls need painting a light neutral tone so that it appeals to a broader audience. 

Jan 25, 2012 12:49 AM

Always a good idea to have a professional look at the swatches before you buy the paint--I've seen some homes that were done in really "bold" colors- and the sellers believed that this would update the homes look.  Not exactly.

Jan 25, 2012 01:17 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Ed and Tracy! Its a great idea to really get a sense of what buyers are looking at out there.

THANK YOU Kristine!! I love being able to use a real photo (from a friend) rather than just a blah one I could scrounge around for! I really appreciate it!

Liz and Bill - You are probably right. I see a lot of homes in the Sedona area that are decorated for their area. Probably goes with the territory.

Fernando, you got it! And because you all know the buyers better than the sellers, they need to listen! Thanks

Connie, It is true, and when we rented our home out, our property manager said everything should be VERY neutral. Although, it seems rather boring. HA!

Thanks for your comments  - BOLD is not good for selling. IT might look amazing but not when selling.

Jan 25, 2012 01:42 AM
Susanna Haynie
CO-RE Group, LLC -Real estate sales and services - Colorado Springs, CO
Colorado Springs Realtor GRI CNE MCNE ePro MRP

Tammy - You are so right, there is a fine line between boring and bold! Prepping a home for sale has become more important than ever!

Thank you for these great tips.

Jan 25, 2012 01:59 AM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Tammy, I agree that visiting model homes is a great idea. You know, they used to say to remove family photos, now you see stagers adding them in.  What's key is paying attention to trends and model homes does that well. Good tips. Thanks!


Jan 25, 2012 03:24 AM
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Tammy, great tips!  We do see some warm and cool tones in the Northern Virginia homes. I love the tip to preview model homes in the area but no one can replace a professional stager when selling their home.

Jan 25, 2012 03:36 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good advice Tammy.  I find encouraging Southwest new comers to visit model homes for decor ideas.  We're a little different here not seeing blues but staying more earth tones that blend with our landscapes and style of homes.

Jan 25, 2012 03:54 AM
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hi Tammy, Thanks for sharing your thoughts on using color and the great tips!

Jan 25, 2012 04:35 AM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Great points.  I like seeing the color trends showing up in homes I am showing.  Some done well, some not.  Thanks for posting Tammy.

Jan 25, 2012 04:46 AM
Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

HI Tammy, these are great tips for getting a home ready to sell.  Touring model homes is an excellent idea and can give you fresh ideas on what the decorating trends are at the moment.

Jan 25, 2012 06:33 AM
Carl Winters
Canyon Lake, TX

First impressions is a make or break deal. Some home I inspect are great and others need the help.

 Nice blog.

Carl Winters

Jan 25, 2012 12:04 PM
Edward's Enterprises General Contractor & Property Maintenance Services
Edward's Enterprises Remodeling & Handyman Service - Camarillo, CA
Apartment, Rental & REO Hourly Repair Services

Great Blog Tammy,

As a General Contractor I have been called for staging a home especially for painting. I am currently doing a major paint job for a house on the market, I will fo sure take your ideas with me to the client! The house is actually a bit too bold and makes it feel very dark. I think there is a great opportunity in lightening up the interior with fresh colors, I would certainly be inspired by a house that felt fresh and new.


Thanks for the great ideas!

Mar 02, 2012 02:01 PM