Expecting the Buyer to Stage Your Listing?

By
Real Estate Agent with Signature Real Estate Group S. 0182277

Michelle Drewry of Staging The Essentials recently performed home staging for this vacant newly remodeled Los Angeles house. It would be a marketing mistake to think that buyers can visualize in their mind how their furniture will fit into these rooms.  In fact, it would be similar to expecting buyers to do the staging in their mind, while looking at vacant rooms.  It's a known fact that only about 8% of the population can visualize something that is not actually in front of them.  The rest of the population needs to be visually shown the potential a house can have.

This particular seller, a smart investor, wanted to show  buyers how they can place their furnishings in a relatively small area.  When vacant, the Living/Family Room, which is open to the kitchen and dining areas, did not appear large enough for the furniture.  We show buyers how they can make these rooms work.

Below are the BEFORE and AFTER photos:  Buyers prefer to see this home staged and not vacant?

Before home staging - Los Angeles

After Home Staging - Los Angeles

AFTER Home Staging - Los Angeles

BEFORE Home Staging - Los Angeles

AFTER Home Staging - Los Angeles

AFTER Home Staging - Los Angeles

BEFORE Home Staging - Los Angeles

AFTER Home Staging - Los Angeles

BEFORE Home Staging - Los Angeles

AFTER Home Staging - Los Angeles

It is critical to show your buyer how they can live in a home.  Leaving them guessing for how they can place their furniture will only motivate them to move on to the next house for sale.  These sellers know the importance of answering those questions for the buyer through home staging.

Posted by

Michelle Drewry, REALTOR® CalBRE#01916333- Century 21 Masters - Arcadia, CA

Serving The San Gabriel Valley, Inland Empire & North Orange County

213-392-1901 

Call us today for a "Complimentary Home Selling Presentation"  213-392-1901

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Comments (17)

Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

It's a rare buyer that can look beyond the vacant rooms and see the potential Michelle, you make excellent points and the staging is fabulous!

Jan 23, 2012 01:28 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

So true is that "rare buyer" Karen!  Thanks for commenting.

Jan 23, 2012 02:12 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

hi michelle!  the staging is wonderful!  Those angles and the open look are so sought after but very few know how to arrange the furniture.

Jan 23, 2012 02:38 AM
Chris Twing
Twing Staging & Redesign - Cedar Park, TX
Great article to explain to home owners why it is so important to stage.
Jan 23, 2012 03:07 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Michelle ~ this is a great example of why staging is effective, especially given the open floor plan that today's buyers love, but have few ideas on how to make it work.  Your staging shows them, and very well!

Jan 23, 2012 05:05 AM
Tori Toth
Tori Toth, International - Howard Beach, NY
888.667.6643 NYC & Beyond, HSR, SAR, RESA, LIBOR

love the before and after photos

Jan 23, 2012 08:46 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Thanks Karen D. - the seller was concerned because the front door opened up into the Living/Family Room.  Fortunately it all worked out for 3 rooms in one.

Hi Chris - amazing how these things still have to be explained.  Someday...

Thank you Maureen - I love open floor plans!  This one was a little tight on space, but was glad for the results.

Hi Tori - Thank you!

Jan 23, 2012 12:07 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Great examples, Michelle!  This home now feels so warm and welcoming. 

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Jan 24, 2012 11:06 PM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Thanks so much for the feature Kathy!  Yes, warm and welcoming sells.

Jan 25, 2012 03:39 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Beautiful work Michelle and smart investor for hiring you!!

Jan 25, 2012 04:13 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Hi Ginger - Thank you for your very nice comments!

Jan 25, 2012 04:42 AM
Karen Gray Plaisted
Design Solutions KGP~ Home Staging and Interior Decor - Warwick, NY
Staging Spaces, Renewing Places, NY

After your beautiful work you made the space work and flow. Great work!

Jan 30, 2012 09:32 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Well thank you Karen!

Feb 01, 2012 03:55 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Michelle, beautiful work! I love your accessories! So true a lot of folks can't visualize furniture placement, but that's why they are smart to hire us!

Mar 27, 2012 07:43 PM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Hi Peg!  Thank you, and yes they are smart to hire us.  This house sold within 2 weeks and closed escrow in 30 days.  That's what hiring a home stager can do.

Mar 27, 2012 11:37 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great job Michelle.  What a huge difference your work makes.  Really impressive.

Aug 13, 2012 10:26 PM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Thanks Gabe!  Staging makes all the difference in how the buyer perceives the house.  A small open floor plan like this one would have buyers thinking that their furniture would not fit and "where?" is another question.  Thanks for stopping by.

Aug 14, 2012 11:19 PM