Case Study: Show Me the Money! Contest

By
Services for Real Estate Pros with my PC Techs | seenBEST Web Design

A CASE STUDY IN VIRAL SOCIAL CONTESTS.

seenBEST Web Design is currently running a Show Me the Money! contest.

The Goal: Increase social metrics (+1, Page Likes), social connections, and backlinks for on-page SEO.

The Offering: Something appealing to just about everyone ($100 in cash) to encourage participation.

Best Case Scenario: The sharing goes viral and results in viral growth due to participation/sharing.

Starting Monday we will begin the process of driving targeted traffic to the page.

 

Making it Work for You:

When done correctly, contests that use social media for distribution are a great way to increase visibility for your Real Estate business. In our example, we have put together a website page and have used modern tools to blend together sharing on both Google+ and Facebook.

When done from within Social Media itself, your reach is limited. Hosting your content on an external website page allows you to blend together multiple social networks for a single contest. 

seenBEST Web Design can help you get a social contest off the ground in a number of ways:

  • Help you brand the contest with a memorable theme
  • Develop a landing page for your contest on an existing website (or create a new website page for you)
  • Tie together various social tools into a single package (Google+, Facebook, Twitter)
  • Drive affordable yet targeted and effective traffic at your contest page to get involvement
  • Track results
 
Specific Examples for Real Estate:

How could a social contest like this work for your real-estate business?
 
  • Offer something of value to your existing clients through Social Media and Email Newsletter
  • Link it directly to your lead generation website and tie it into your existing social channels
  • Provide them a way to share it with their own network of friends and family
  • You expand your connection base to people you didn't already know
  • Use those new social connections! Post property updates and industry specific information to social media for increased brand awareness

 

Contest website example page: http://www.seenbest-web-design.com/show-me-the-money.php

Show Me the Money!

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Topic:
Real Estate Sales and Marketing
Location:
Arizona
Tags:
google
content
win
facebook
social media
social marketing

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