ActiveRain Partners - Connecting with Real Estate Agents on ActiveRain

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Real Estate Technology with ActiveRain

ActiveRain Partners Program

New Advertising for ActiveRain Partners on 'my home' page

ActiveRain Partners Program

 

In conjunction with the release of the new design of the 'my home' page, ActiveRain would like to introduce you to the ActiveRain Partners Program.

We believe ActiveRain is a great way for non real estate agents to make connections with real estate agents. For many of you, as real estate agents, you have made some fabulous connections with service providers over the years using ActiveRain.

The new version of the 'my home' page holds two advertising positions on the right hand side. One position will be dedicated to a brokerage and one position will be dedicated to a service provider (title rep, loan officer, etc.). When someone becomes an ActiveRain partner, they will get a chance to advertise to other members of ActiveRain on their 'my home' page.

For instance, if I was an ActiveRain partner in the Seattle area, I would show up on the 'my home' page of any members who access ActiveRain with an IP address related to Seattle or the surrounding areas.

ActiveRain Partners will also have a chance to participate in monthly trainings where we share, with the ActiveRain Partner, presentations that real estate agents may find useful. They can then use that presentation and the collateral associated with that presentation to present to agents in their area in an attempt to bring value to that agent's business.

We believe that a service provider's (or broker's) value, is in part, their ability to educate the real estate agents they work with. For too long, showing up with a box of doughnuts was how service providers attempted to win your business.

We believe there is a better way. We believe that showing up with education and training is a better way for service providers to connect with and demonstrate value for their real estate agent partners.

In addition to premium advertising position on ActiveRain, what does an ActiveRain Partner get as a part of the ActiveRain Partner Program?

Monthly Webinar Training: Our partners will get special access to monthly training where they will learn about something they can take back and share with real estate agents in their market. ActiveRain Partners will get access to the presentation and be provided with collateral they can use connect with local agents.

Quarterly RainCamp Webinars: Our ActiveRain Partners will get first access to our RainCamp Online series. ActiveRain Partners will have free unfettered access to RainCamp recordings and live webinars. They can choose to share the recordings with their sphere in an effort to further educate them.

First Access to ActiveRain Research: We have begun to refine our ability to survey and collect data from our members. ActiveRain Partners will get first access to that research and be able to use it to share with their sphere.

Local Networking Material to meet real estate agents: Getting out in your community and connecting with real estate agents can be the backbone of a successful service providers business. But when you are out meeting with agents how do you demonstrate to them that you can be a valuable addition to their business? ActiveRain Partners will get material that can solidify the relationships they create by getting out and meeting real estate agents in their market.

The Ability to offer real estate agents in your market a discount on ActiveRain products: The agents you introduce to ActiveRain can get a discount when they upgrade their ActiveRain account to a Rainmaker account. ActiveRain Partners can save their sphere money.

Widget to include on Agent Partners blogs: ActiveRain Partners will have the ability to get their contact information displayed on the side of their agent partners blogs. Did an ActiveRain Partner encourage someone to get set up on ActiveRain and get involved in the community? If so, that agent can choose to market the ActiveRain Partner on their blog.


If you have a brokerage, or you are a service provider to real estate agents and this sounds like something you may be interested in, you can contact our VP of Sales, Kate Yackley for more information at kate@activerain.com or you can speak with her directly by calling her at (206) 453-9667.

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Re-Blogged 1 time:

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  1. Anthony Van Vactor 01/23/2012 04:33 PM

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Rainmaker
492,166
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Interesting concept.  I don't see the pricing anywhere. Is this something that can be added to this post? Or, are we suppose to contact Kate?

Kathy

Jan 24, 2012 02:17 AM #11
Rainer
16,541
Kate Yackley
Seattle, WA

Hi John

There are two programs, the Broker Program and the partner program. The Broker is geared towards recruiting and training. The partner program is for service provider outreach. We just adjusted our pricing ont he program. So check it out if you are interested

 

Jan 24, 2012 03:30 AM #12
Rainer
16,541
Kate Yackley
Seattle, WA

All

Please call me or email me if you have interest in discussing this further.

206 453 9667. Kate@activerain.com

Thanks all

Kate

Jan 24, 2012 03:32 AM #13
Rainer
172,705
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

This sounds great, I hope it works according to plan.  Thanks for sharing.

Jan 24, 2012 01:43 PM #14
Ambassador
1,443,526
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Monetization of a website is important to it's overall health. I hope they're paying you big bucks to get in front of this many real estate practitioners at one time.

Jan 24, 2012 02:20 PM #15
Anonymous
Gary White

Interesting, one thing that is important beyond the normal marketing concept mentioned, the information being gathered and shared.  What is being gathered from each blogger/AR Member and area.  Impressions, hits, IP addresses, direct email contact opportunities?  

Jan 24, 2012 03:09 PM #16
Rainmaker
159,341
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Given the comments here, I think there is some confusion.  I talked with Abe at AR today and, as I understand it, the Partner program would allow me (as a lender) to "buy" my city and I would be featured on any search for that particular city (either agent or consumer).  My understanding was that there would be two "blocks"...one with my smiling face and contact info and one that was not static and could be used for product announcement etcs.  (the latter I need clarification on).  The "Partner" would not show up on any agents blog.

I can see the value, IF agents are interested in connecting and interacting with AR members in other industries.  However, I am also a little concerned that some agents might feel like they are being "force fed".  I would love some feedback from agents on this.  Having been on AR for almost two years now, I have always viewed the AR community as a "hands off" approach.  We get to know each other and develop relationships that are built over time and interaction.  I am not sure these relationships can be rushed.  Again, maybe I am wrong.  I find the program very intriguing and I would love to know more AR agents more intimately (they are the best, after all!!!); however, I would not want agents to feel like they are being stalked.  Agents?  Thoughts?

Jan 24, 2012 03:43 PM #17
Rainer
329,276
Donald Reich
Prudential Centennial - New Rochelle, NY

Interesting new idea. I will keep my eyes open for this one, and see how it can help me!

Jan 24, 2012 04:14 PM #18
Rainer
67,981
Ruby Lee Sweeting
Darville Wong Associates Realty Bahamas
Your Bahamas Agent for Relocations & Second Homes

The changes...so far, so good; I like it.

Jan 24, 2012 04:43 PM #19
Ambassador
2,072,237
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I'm sure there is value there for showing up in the pages where their services could be highlighted.

Jan 24, 2012 11:37 PM #20
Ambassador
1,465,562
Mark Taylor Mortgages
and for 1st Time Buyers, Move Up Buyers & Investors - Scottsdale, AZ
602-361-0707 #MarkTaylor #Awesomerates NMLS#207897

i love it handsome family on the bottom right of the image - lol

Jan 24, 2012 11:48 PM #21
Rainmaker
221,036
Richard and Jean Murphy
Harborview Properties - Portland, ME
(207) 712-4796

Is this the realestate.com aspect?

Jan 25, 2012 12:51 AM #22
Rainmaker
1,263,483
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

I wouldn't want another broker's advertising showing up on my page. How will this be addressed?

Jan 25, 2012 02:59 AM #23
Rainmaker
1,155,228
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I will give Kat a call to discuss this.  Lots of questions but interested.  Thanks.

Jan 25, 2012 03:00 AM #24
Rainer
16,541
Kate Yackley
Seattle, WA

Richard and Jean, this is completely independent of Realesate.com

Jan 25, 2012 04:58 AM #25
Rainer
206,634
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

Nikki, 

On the terms of service agreement, "(d) engaging in activity that involves the transmission of "junk mail," unsolicited mass mailing, "spam," harvesting or otherwise collecting personally identifiable information about Site users, including names, phone numbers, addresses and email addresses without consent;" is prohibited but isn't this exactly what AR is doing to members? 

As a paying member, I would prefer not to be subjected to a barrage of advertising when I log on.  Advertising under the guise of "education" has been overdone already. 

I see how this benefits AR-the business,  I see how this may benefit some advertisers, how does this benefit AR members?  We are being converted into a captive audience for advertisers and I don't see that as a benefit. 

Please explain.

Thank you!

 

Jan 25, 2012 05:27 AM #26
Ambassador
687,767
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Marge,

Thank you for the question. Let me try to take a stab at answering your concern.

We have had advertising on ActiveRain for almost our entire duration. This program doesn't increase that advertising, it just allows our advertisers to be visible to a more local audience. Until this point, the advertisements you see (or maybe don't see, as is the case for some people, they just tune them out) were from companies that had national coverage. With the new ActiveRain Partners Program, local service providers will be able to advertise to people in their market.

That being said, we are NOT sending junk mail, spamming or harvesting ActiveRain member information and delivering it to these Partners. You have a chance to reach out to them, but this in no way gives them authorization to circumvent our community guidelines or terms of service.

For someone that has a complete handle on their online presence, the local partners may not be able to provide any additional value to your business. But every day we have between 100 and 200 new real estate professional join ActiveRain. That means there are still thousands upon thousands of agents out there that need guidance on building their online presence.

Our local partners will be equipped with education that they can share with people in their area in an effort to help them build their business. Agents can choose to take advantage of this education or not, but it will not be forced on them, and their contact info is not being sold to the local partner.

I hope that explanation helps a little bit.

Jan 25, 2012 05:54 AM #27
Rainmaker
580,027
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Interesting cross-marketing Nikesh.  It could benefit us as members,  good luck with it =)

Jan 25, 2012 11:48 AM #28
Rainmaker
1,074,089
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

I did not see a response to the information gathering and sharing mentioned.  I understand income streams and marketing issues but how my information is shared and with whom should be addressed in a policy guide change if there is a change.  It looks as though targeted marketing and re-marketing will be a key component to the new advertising option.  This isn't just a hit every page as they are viewed based on impression marketing, is my assumption.  Thanks Gary

Jan 26, 2012 02:00 AM #29
Rainmaker
647,243
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I would like to explore this as an option.

Jan 31, 2012 01:03 PM #30
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