I am by nature a very curious person. So when there is an occurrence that seems out of the ordinary I naturally want to know WHY!
One of the anomalies that I question is the sudden spurt of calls from a particular area in the country or about a subject related to real estate.
My first guess is that I am returning very high for a very specific search query which immediately results in an unusual amount of traffic directed towards that region or topic.
But trying to duplicate the exact long-tailed search string that might have been entered by a information seeking web surfer can be a very daunting task. And it is rarely a successful endeavor.
The best way to get to the bottom of the matter is to check hits from “referrals” to your site. A referral is simply a clicked hyperlink that that brings a web surfer to your site. Many times you will find a link that has been recently added that drives a sudden influx of traffic. But the most important referrals are those from search engines.
Referrals from search engines will contain the associated search string that was used to locate your site. Or if you use Google Analytics, the keywords will be ranked for you and presented in a very easy to interpret report!
Understanding what is working and why it works is the key to understanding SEO and site ranking. Once you know what is working you can make the necessary changes to transform the “spurt” into a free flowing river of traffic.
It takes some effort.
But it sure is worth it!
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