The Importance of Words

Real Estate Agent with Nebraska Realty

I saw someone's blog post a couple weeks ago about the 10 most overused words or the top 10 words that shouldn't be used and often realtors use them. I found an article yesterday about the 5 listing descriptions that basically won't intice buyers to look at your listing. How often do you use them?

Words that kill deals or decrease profits


  • Fantastic
  • Spacious
  • “!”
  • Charming
  • Great Neighborhood

Words that make deals or improve profits

  • Granite
  • Energy-Efficient
  • State-of-the-Art
  • Maple
  • Gourmet

I read these lists and realized I hadn't used any of the words that were green and how used many that were in red on 1 listing alone! Apparently I am killing the listing without even realizing it.

I called one listing a CHARMING home that was SPACIOUS on every floor and had a FANTASTIC backyard area. PLUS I use exclamation points all of the time. (Had a teacher tell me once we were allowed 9 !'s in our lifetime, I believe I have been over that number since the age of 9 when I learned what it was for.)

So next time you go to describe your home look for more original words or actually list what is in the house not a general feeling of the home. And yes there are times you can't get away from using those words but make sure it isn't every time!

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Lori & Scott Mitchell
Slifer Smith & Frampton Real Estate - Breckenridge Colorado Luxury Homes - Breckenridge, CO
Breckenridge Colorado Real Estate

Samantha, we all get in the habit of using familiar words, thank you for the information.  Laura

Jan 24, 2012 04:28 AM #1
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Thanks for passing this information along Gena, I also tend to use many of the red words, I'm going to have to stop doing that.

Jan 24, 2012 04:33 AM #2
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Gena Schriver

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